Entries in 'brand' (28)
Nintendo of America's former indie boss Dan Adelman has said that the Wii U's branding is a big reason why the machine has proven to thus far be a commercial ...
… after not mentioning the brand until 2,054 words into his 3,119 word statement.
The Atari brand means many things to many people, but above all else it remains a hardware brand.
Microsoft’s new Xbox boss thinks Xbox is the key to Microsoft’s reversal of its recent struggles.
‘An unnamed mixed martial arts promotional company’ is forcing upcoming title Ultimate Gay Fighter to change its name.
Animal Crossing could not only be making a console return, but also be branching out onto non-Nintendo hardware.
The farcical legal fracas between 3D Realms and Gearbox has taken another twist.
UPDATE 3: Since posting this story, Blockbuster owner Dish Network has denied it has licensed the Blockbuster name to Crash.
Gearbox is suing 3D Realms over its decision to announce a new Duke Nukem game.
The decision to trademark the Candy name is a perfectly logical one, a UK lawyer has argued.
The Atlus brand has been resurrected by new owner Sega Sammy.
Much of the criticism aimed at now-defunct smartphone title Flappy Bird concerned allegations of IP infringement.
The company known as Justin.tv has been rebranded as Twitch Interactive.
Google is rumoured to be readying the axe for its Nexus hardware line.
Former Epic developer and Gears of War designer Cliff Bleszinski has celebrated yesterday’s sale of the Gears of War IP to Microsoft.
Gears of War is and forever will be a Microsoft-only IP.
Rovio CMO Peter Vesterbacka has outlined the scale of not only Angry Birds’ achievements, but also its ambitions for the ‘century’ ahead.
A possible sell-off for the Xbox brand by owner Microsoft has been touted for a second time.
The grand return of XCOM may be over if no one buys next week’s expansion pack Enemy Within, says developer Firaxis.
UPDATE: EA has told MCV that Need for Speed has NOT become an EA Sports game, blaming "confusion" for the claim in Polygon's piece. Matt Bilbey will be involved with ...
New publishing label Marmalade Play has today released an Android racer carrying the Blur name.
Activision doesn’t like to make things easy for itself.
There's reason to be excited ahead of next week's Grand Theft Auto V launch.
The Need for Speed IP is now under the creative control of EA’s Gothenburg-based studio Ghost Games.