Entries in 'brand' (27)

Nadella discusses Xbox's importance to Microsoft...

Nadella discusses Xbox's importance to Microsoft...

… after not mentioning the brand until 2,054 words into his 3,119 word statement.

Ben Parfitt
by Ben Parfitt
on Jul 10th 2014 at 4:07PM in News
'Atari is a hardware brand' new CEO asserts

'Atari is a hardware brand' new CEO asserts

The Atari brand means many things to many people, but above all else it remains a hardware brand.

Ben Parfitt
by Ben Parfitt
on May 19th 2014 at 1:50PM in News
Xbox can do for Microsoft what iPhone did for Apple, Spencer believes

Xbox can do for Microsoft what iPhone did for Apple, Spencer believes

Microsoft’s new Xbox boss thinks Xbox is the key to Microsoft’s reversal of its recent struggles.

Ben Parfitt
by Ben Parfitt
on Apr 8th 2014 at 4:09PM in News
Ultimate Gay Fighter forced to change name following legal threat

Ultimate Gay Fighter forced to change name following legal threat

‘An unnamed mixed martial arts promotional company’ is forcing upcoming title Ultimate Gay Fighter to change its name.

Ben Parfitt
by Ben Parfitt
on Apr 8th 2014 at 3:36PM in News

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Animal Crossing could hit non-Nintendo platforms and future home console

Animal Crossing could hit non-Nintendo platforms and future home console

Animal Crossing could not only be making a console return, but also be branching out onto non-Nintendo hardware.

Ben Parfitt
by Ben Parfitt
on Mar 31st 2014 at 4:16PM in News
Now 3D Realms reckons it still owns the Duke Nukem license

Now 3D Realms reckons it still owns the Duke Nukem license

The farcical legal fracas between 3D Realms and Gearbox has taken another twist.

Ben Parfitt
by Ben Parfitt
on Mar 27th 2014 at 9:51AM in News
UPDATED: Blockbuster is returning to UK High Streets

UPDATED: Blockbuster is returning to UK High Streets

UPDATE 3: Since posting this story, Blockbuster owner Dish Network has denied it has licensed the Blockbuster name to Crash.

Ben Parfitt
by Ben Parfitt
on Feb 28th 2014 at 3:44PM in News
Duke Nukem sparks fresh court battle between Gearbox and 3D Realms

Duke Nukem sparks fresh court battle between Gearbox and 3D Realms

Gearbox is suing 3D Realms over its decision to announce a new Duke Nukem game.

Ben Parfitt
by Ben Parfitt
on Feb 24th 2014 at 12:53PM in News

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King's Candy trademark filing "makes complete sense"

King's Candy trademark filing "makes complete sense"

The decision to trademark the Candy name is a perfectly logical one, a UK lawyer has argued.

Ben Parfitt
by Ben Parfitt
on Feb 20th 2014 at 3:33PM in News
Sega breathes new life into Atlus as development brand returns

Sega breathes new life into Atlus as development brand returns

The Atlus brand has been resurrected by new owner Sega Sammy.

Ben Parfitt
by Ben Parfitt
on Feb 18th 2014 at 10:12AM in News
Nintendo wasn't concerned by Flappy Bird's pipes

Nintendo wasn't concerned by Flappy Bird's pipes

Much of the criticism aimed at now-defunct smartphone title Flappy Bird concerned allegations of IP infringement.

Ben Parfitt
by Ben Parfitt
on Feb 10th 2014 at 4:10PM in News
Justin.tv brand to be retired in favour of Twitch

Justin.tv brand to be retired in favour of Twitch

The company known as Justin.tv has been rebranded as Twitch Interactive.

Ben Parfitt
by Ben Parfitt
on Feb 10th 2014 at 2:57PM in News

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Nexus phone and tablet line could be scrapped by Google

Nexus phone and tablet line could be scrapped by Google

Google is rumoured to be readying the axe for its Nexus hardware line.

Ben Parfitt
by Ben Parfitt
on Jan 29th 2014 at 4:07PM in News
Cliffy B: Gears of War 'couldn't be in better hands'

Cliffy B: Gears of War 'couldn't be in better hands'

Former Epic developer and Gears of War designer Cliff Bleszinski has celebrated yesterday’s sale of the Gears of War IP to Microsoft.

Ben Parfitt
by Ben Parfitt
on Jan 28th 2014 at 12:39PM in News
Microsoft acquires Gears of War IP from Epic

Microsoft acquires Gears of War IP from Epic

Gears of War is and forever will be a Microsoft-only IP.

Ben Parfitt
by Ben Parfitt
on Jan 27th 2014 at 2:10PM in News
As many people play Angry Birds every month as are registered on Twitter

As many people play Angry Birds every month as are registered on Twitter

Rovio CMO Peter Vesterbacka has outlined the scale of not only Angry Birds’ achievements, but also its ambitions for the ‘century’ ahead.

Ben Parfitt
by Ben Parfitt
on Jan 21st 2014 at 3:01PM in News

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Microsoft co-founder thinks Xbox should be sold-off

Microsoft co-founder thinks Xbox should be sold-off

A possible sell-off for the Xbox brand by owner Microsoft has been touted for a second time.

Ben Parfitt
by Ben Parfitt
on Nov 13th 2013 at 11:25AM in News
The future of XCOM rests with Enemy Within

The future of XCOM rests with Enemy Within

The grand return of XCOM may be over if no one buys next week’s expansion pack Enemy Within, says developer Firaxis.

Christopher Dring
by Christopher Dring
on Nov 8th 2013 at 9:58AM in News
More change for Need for Speed series

More change for Need for Speed series

UPDATE: EA has told MCV that Need for Speed has NOT become an EA Sports game, blaming "confusion" for the claim in Polygon's piece. Matt Bilbey will be involved with ...

Ben Parfitt
by Ben Parfitt
on Nov 6th 2013 at 10:48AM in News
Activision's Blur IP has returned

Activision's Blur IP has returned

New publishing label Marmalade Play has today released an Android racer carrying the Blur name.

Ben Parfitt
by Ben Parfitt
on Oct 25th 2013 at 2:30PM in News
Changing times - what future lies ahead for Call of Duty?

Changing times - what future lies ahead for Call of Duty?

Activision doesn’t like to make things easy for itself.

Christopher Dring
by Christopher Dring
on Oct 17th 2013 at 11:45AM in News
Skylanders revenue hits $1.5bn

Skylanders revenue hits $1.5bn

A day after Disney hailed the success of Disney Infinity, rival Activision has emphasised the on going dominance of its own toy/games crossover brand.

Ben Parfitt
by Ben Parfitt
on Sep 17th 2013 at 3:25PM in News
Grand Theft Auto is the UK's fourth biggest video games brand

Grand Theft Auto is the UK's fourth biggest video games brand

There's reason to be excited ahead of next week's Grand Theft Auto V launch.

Christopher Dring
by Christopher Dring
on Sep 12th 2013 at 3:53PM in News
EA studio Ghost Games takes ownership of Need for Speed IP

EA studio Ghost Games takes ownership of Need for Speed IP

The Need for Speed IP is now under the creative control of EA’s Gothenburg-based studio Ghost Games.

Ben Parfitt
by Ben Parfitt
on Aug 30th 2013 at 9:22AM in News
Dead Space 4? EA maintains faith in scary space IP

Dead Space 4? EA maintains faith in scary space IP

Dead Space 3 is unlikely to be the last game in the series, EA has suggested.

Ben Parfitt
by Ben Parfitt
on Aug 27th 2013 at 1:05PM in News