Entries in 'brand' (71)

Could games publishers generate more brand equity?

Could games publishers generate more brand equity?

Big games brands are known the world over, but do consumers know the firms behind them?

on Jan 17th 2013 at 12:43PM in News
Future Crysis titles may abandon the FPS genre

Future Crysis titles may abandon the FPS genre

Crysis 3 is unlikely to be the last in the series… but it could turn out to be the series’ last first person shooter.

Ben Parfitt
by Ben Parfitt
on Jan 4th 2013 at 3:00PM in News
OPINION: The Gamestation gamble

OPINION: The Gamestation gamble

From the moment there ceased to be a GAME and Gamestation store in every major town, Game Retail Group must have known a unification of its brands was inevitable.

Ben Parfitt
by Ben Parfitt
on Sep 14th 2012 at 11:30AM in News
Brothers in Arms: Furious 4 ditches brand, adopts brand new IP

Brothers in Arms: Furious 4 ditches brand, adopts brand new IP

The long wait for Brothers in Arms: Furious 4 looks like it will be an eternal one.

Ben Parfitt
by Ben Parfitt
on Sep 3rd 2012 at 3:59PM in News

Advertisement

Sony's Resistance crumbles as IP seemingly comes to an end

Sony's Resistance crumbles as IP seemingly comes to an end

It seems as if time may have been called on the Resistance series.

Ben Parfitt
by Ben Parfitt
on Jun 26th 2012 at 9:12AM in News
Introducing the remote control car that's also a game controller

Introducing the remote control car that's also a game controller

A unique remote control car that can be used to play a PC game hits shelves in July, courtesy of Revell.

Dominic Sacco
by Dominic Sacco
on May 28th 2012 at 4:20PM in News
Brand Map: 71% play MGS on PlayStation consoles

Brand Map: 71% play MGS on PlayStation consoles

Almost three quarters of all Metal Gear Solid gamers play the titles on the PlayStation family of consoles.

Dominic Sacco
by Dominic Sacco
on Apr 10th 2012 at 3:00PM in News
ANALYSIS: UK Games Market's Top 5 Brands

ANALYSIS: UK Games Market's Top 5 Brands

In this new regular segment with insight from leading stat-trackers, Chart-Track director Dorian Bloch reveals the Top Five best-selling video games brands in the UK...

Ben Parfitt
by Ben Parfitt
on Apr 4th 2012 at 1:20PM in News

Advertisement

Brand Map: 31 per cent of Diablo players are female

Brand Map: 31 per cent of Diablo players are female

Almost a third of all Diablo players are female, a new report shows.

Dominic Sacco
by Dominic Sacco
on Mar 26th 2012 at 11:00AM in News
ANALYSIS: How Alan Wake survived

ANALYSIS: How Alan Wake survived

It was E3 2005 when Alan Wake was first unveiled.

Christopher Dring
by Christopher Dring
on Mar 20th 2012 at 11:59AM in News
Just Dance 3 smashes sales of predecessor

Just Dance 3 smashes sales of predecessor

Any fears that the dancing game craze had passed have been well and truly dispelled following the release of some impressive statistics from publisher Ubisoft.

Ben Parfitt
by Ben Parfitt
on Nov 18th 2011 at 12:41PM in News
Cooking Mama series hits 2m UK unit sales

Cooking Mama series hits 2m UK unit sales

505 Games has confirmed that total UK sales of the Cooking Mama series have now hit 2m units.

Ben Parfitt
by Ben Parfitt
on Nov 7th 2011 at 9:00AM in News

Advertisement

Final Fantasy brand "has been greatly damaged"

Final Fantasy brand "has been greatly damaged"

Speaking frankly at a Tokyo press conference, Square Enix CEO Yoichi Wada has admitted that the Final Fantasy brand “has been greatly damaged” the technical woes suffered by MMO title ...

Ben Parfitt
by Ben Parfitt
on Sep 27th 2011 at 12:33PM in News
Brand Map: Need for Speed

Brand Map: Need for Speed

Need for Speed: The Run hits stores in November and this time things are a little different for the franchise. We take a look at gamers' playing patterns.

Dominic Sacco
by Dominic Sacco
on Sep 22nd 2011 at 5:59PM in News
Consumers soon “won’t pay $60 for a game anymore”

Consumers soon “won’t pay $60 for a game anymore”

Though such a radical transition is still some way off, the senior VP of worldwide development at Electronic Arts has hinted that the FIFA series will at some stage have ...

Ben Parfitt
by Ben Parfitt
on Jul 22nd 2011 at 12:58PM in News
Sony is 'most valued' Asian brand

Sony is 'most valued' Asian brand

A new survey conducted by market research firm TNS has named Sony as the most valued brand in Asia.

Ben Parfitt
by Ben Parfitt
on Jul 5th 2011 at 11:00AM in News

Advertisement

Weight added to PS Vita claims

Weight added to PS Vita claims

It's looking increasingly likely that PlayStation Vita is to be the official name of Sony's PlayStation Portable successor.

Ben Parfitt
by Ben Parfitt
on Jun 2nd 2011 at 10:22AM in News
Nokia kills Ovi brand

Nokia kills Ovi brand

Nokia announced the firm is dump the Ovi brand of services, instead simply using 'Nokia' to "centralise identity under one brand," they said.

Ben Parfitt
by Ben Parfitt
on May 16th 2011 at 11:04AM in News
Apple named world's most valuable brand

Apple named world's most valuable brand

The latest 'BrandZ' study by global brands agency Millward Brown puts Apple and the top, supplanting last year's top dog Google.

Ben Parfitt
by Ben Parfitt
on May 9th 2011 at 2:24PM in News
Apple tops brand placement chart

Apple tops brand placement chart

Global brand consultancy firm Interbrand has found that Apple successfully placed its leading products such as the iPad, Mac and iPod into 30 per cent of the top grossing films ...

Ben Parfitt
by Ben Parfitt
on Feb 23rd 2011 at 12:36PM in News
EA offers Mirror's Edge hope

EA offers Mirror's Edge hope

Following claims earlier in the week that we'd seen the last of the Mirror's Edge series, publisher EA has seemingly offered some hope to fans of the game.

Ben Parfitt
by Ben Parfitt
on Feb 18th 2011 at 11:07AM in News
Guitar Hero strategy 'was wrong'

Guitar Hero strategy 'was wrong'

Activision's decision to sell Guitar Hero as a product as opposed to a content platform was the ultimate cause of the IPs downfall, GamesBrief analyst Nicholas Lovell has told MCV.

Ben Parfitt
by Ben Parfitt
on Feb 11th 2011 at 11:49AM in News
EA's Shift set for NFS IP spin-off

EA's Shift set for NFS IP spin-off

EA wants to establish Shift as a new franchise when Shift 2 Unleashed races to UK shelves in March.

Ben Parfitt
by Ben Parfitt
on Feb 1st 2011 at 2:10PM in News
MX vs ATV series hits 10m

MX vs ATV series hits 10m

Over 10m units of games in the MX vs ATV series have now been shipped worldwide, publisher THQ has confirmed.

Ben Parfitt
by Ben Parfitt
on Jan 6th 2011 at 1:29PM in News
EA: PlayStation brand still rules

EA: PlayStation brand still rules

Despite Microsoft's assertion that it has "broken industry models" by stealing control of the current generation five years into its life cycle, EA boss John Riccitiello says that the Xbox ...

Ben Parfitt
by Ben Parfitt
on Dec 21st 2010 at 9:24AM in News