Entries in 'brand' (46)
Nintendo ponders Metroid’s future
Nintendo has admitted that it will fall far short of selling the 1m units it had predicted for September’s Wii release Metroid: Other M.
Developer A2M rebranded
The largest independent studio in Canada has rebranded itself with a new mission to break into the nascent digital markets.
Gearbox ‘owns’ Duke IP
Having revealed on Friday that it has come to the rescue of long-struggling shooting sequel Duke Nukem Forever, it has now been confirmed that developer Gearbox has been given complete ...
OPINION: A new era for UKIE
I spent some time last week with the new UKIE team as they prepare for next week’s grand Westminster unveiling.
Advertisement
PlayStation logo going global
In a fresh move to cash in on what has become a globally popular brand, Sony has announced that it is to expand its licensing program to allow the use ...
Has Tiger been damaged for good?
Though EA has stood firm by Tiger Woods as the sordid scandal surrounding his personal life has unravelled in the media, one analyst has claimed that the golf star’s dented ...
Hirshberg: Activision should be loved
Clearly not afraid of setting himself some heady expectations on day one, the new CEO of Activision publishing Eric Hirshberg has stated that one of his main objectives is to ...
Just Cause 2 offers “150 hours of gameplay”
Following the release of a playable demo yesterday, Square Enix has told MCV that action outing Just Cause 2 will offer around six days worth of gaming and is a ...
Advertisement
SCE unaffected by Sony restructure
Despite reports to the contrary this morning, the famous Sony Computer Entertainment brand is not going to die.
Ubisoft plans 2010 surprises
Ubisoft is set to build on 2009 with a blockbuster line-up of established franchises, new IP and unique motion-sensing projects.
DJ Hero best new IP of ‘09
Though commentators would have you believe that the music game genre is in a savage state of decline, new numbers from NPD Group claim that DJ Hero was in revenue ...
Activision “sticking with” DJ Hero IP
Leading global publisher Activision Blizzard has vowed to press ahead with its plans for the DJ Hero brand, having confirmed its intention to publish a sequel to the firm’s latest ...
Advertisement
Amazon debuts own brand electronics
Amazon has launched a portfolio of low price consumer electronic accessories under its own AmazonBasics brand.
Madworld to become established Sega franchise
Despite failing to trouble the higher echelons of the UK charts upon its release last month, Sega has heaped praise upon its Wii title Madworld and admitted that the ...
The Hut looking to promote Zavvi
The Hut Group is on the search for a brand agency as it looks to launch an awareness campaign designed to highlight its recent resurrection of Zavvi.
The Hut swoops for Zavvi.co.uk
Online retail specialist The Hut has bought up the rights to Zavvi’s online identity and portal, MCV can reveal.
Advertisement
EA to enter sportswear market
North American games publisher EA has struck a deal with Toy Island that will see the EA Sports brand used on a number of upcoming interactive training products.
Xbox figures high in brand survey
A new report from brands and marketing agency Vitrue claims that Xbox was the fifth most discussed brand on social networking sites in 2008.
LazyTown running after video game deal
The rights owner of globally popular kid’s TV show LazyTown is actively seeking development and publishing partners to bring the franchise to the world of gaming.
Chandra Nair heads to System 3
London-based games publisher System 3 has announced that the recently departed editor of Future’s Official Nintendo Magazine Chandra Nair has joined the firm as Brand Manager.
Ross and Brand game arrives
Looks like we spoke too soon – just hours after reporting our disappointment that trucker-hating Jeremy Clarkson had not yet been joined by a flash title based on the antics ...
