Entries in 'brands' (15)
ANALYSIS: A closer look at gaming's top brands
Earlier this week, we revealed the Top Five biggest games brands of all time using Chart-Track’s CUBE?data warehouse solution.
Miyamoto: Nintendo needs new big hit
Development legend and current Nintendo senior MD Shigeru Miyamoto has said that finding a new, big-hitting IP is the “solution” to Nintendo’s current financial troubles.
Kinect's next trick - interactive ads
In news that could well agitate devoted Xbox followers as much as it excites commercial partners, Microsoft has unveiled a brand new interactive advertising platform for Kinect.
EA: ‘Fewer and bigger brands strategy is already paying off’
Electronic Arts gathered key retail and media partners in West London last week for its annual Showcase event, where it put the spotlight on its biggest releases for the year ...
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Digital central to Namco's restructure
The need to adapt to the increasingly digital games market was the driving force behind Namco Bandai's decision to combine its Games and Network divisions, US VP of marketing Carlson ...
Ubisoft eyes up Kinect IP conversions
Publisher Ubisoft has said that it is considering Kinect adaptations for all of the brands in its popular stable of IP.
We R Interactive arrives
New online publisher We R Interactive has gone live and is making some bold claims about what it sees as the future of digital games publishing.
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Nickelodeon pledges games commitment
Nickelodeon will release up to eight titles over the next year – but retailers shouldn’t expect games based on their new IPs just yet.
THQ planning core digital push
The mounting pressure on retail has been turned up another notch with news that THQ is planning up to six download-only titles within the next 12 months, some of which ...
Console brands dominate App Store
Twelve of the 20 top grossing games in the UK App Store this week are based on console or PC brands.
New IP grows market share
The importance of new IP in the video games market has, contrary to popular opinion, grown over the current generation of machines according to a new report from analyst firm ...
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Codies to up digital presence in 2010
Codemasters will ramp up its digital games output next year – as it brings sequels to its strongest franchises to market in a bid to grow its business.
Kotick: Gamers happy with sequels
Bobby Kotick, the boss of the world’s largest games publisher Activision Blizzard, has stated that the hunger for new ideas and IP in gaming is true of just a tiny ...
EA announces Need for Speed Live event
US publisher Electronic Arts has announced that it will debut a brand new car show based on its popular Need for Speed franchise next year at UK race circuit Brands ...
