British Inspiration Awards to boost GamesAid

GamesAid is one of many UK-based charities set to benefit from the inaugural British Inspiration Awards.

The Awards, which take place at The Brewery in London on Friday, April 23rd, are set up to recognise the creative minds that have contributed to Britain’s economic, social and artistic development.

The event has been backed by the games industry, with Nintendo MD David Yarnton heading the executive board.

We wanted to raise some funds for GamesAid but also look to honour the people that have added so much to the country in a creative way,” Yarnton told MCV.

People don’t always realise the contribution Britain makes to the creative industries – everything from science to art to even our own industry.

We’re not necessarily looking at the people in front of the camera, but those behind the scenes, those that have the ideas and add value to our country. Let’s give younger people the belief that anything can be achieved.”

The ceremony will award those in the Interactive Entertainment space, as well as film, TV, music, fashion, the arts and more.

We want to build the value of the creative industries as a whole, and games is just one part of that,” added Yarnton. Most industries have their own award, but by bringing them all together, we’re saying these are the best of the best.

After getting the first year off the ground, we’ll get those who win or were nominated involved in future British Inspiration Awards.”