Entries in 'campaign' (56)
An active online Ouya community appears to be on the brink of thrusting the Android console into a brand new controversy.
Nintendo is backing its new Zelda 3DS game with an extensive Christmas marketing campaign.
It may already be sold out at most stores but Sony is still spending more money than ever has on promoting the PlayStation 4.
A major TV campaign and an Oxford Street stunt will form part of the marketing blitz for F1 2013.
Activision has released a video offering decent look at the campaign mode in Call of Duty: Ghosts.
A campaign to get Steam to confirm whether or not a game includes subtitles in its listings has seemingly been a success.
EA hopes to make Battlefield a pop culture brand with its biggest merchandise plan yet.
Bohemia Interactive has announced that the single player campaign for Arma 3 won’t arrive until after the game is officially released.
Electronic Arts has taken its hit FIFA Ultimate Team mode on a major PR and retail tour in a bid to educate the masses.
Two pieces of DLC for 2K Games’ BioShock Infinite have been announced, one of which will be released today.
Saints Row: The Third may have broken records for THQ, but new publisher Deep Silver says Saints Row IV will do even better.
The Indian games industry is one of the world’s future powerhouses – and now is the time to form a trade body to support it.
Human rights organisation Walk Free has launched a campaign targeting Nintendo.
A new online campaign called Xbox Shun! is attempting to put pressure on Microsoft to abandon its DRM policies for the Xbox One.
A trio of Sony execs have reacted positively to the #PS4NoDRM campaign.
Codemasters has splashed the cash on its Grid 2 marketing campaign.
A new campaign is urging players of online shooters to abstain from their habit on Friday December 21st.
Sony has launched a multi-million pound TV advertising campaign to ensure Wonderbook: Book of Spells is firmly in the minds of consumers ahead of its arrival tomorrow.
The publisher of Serious Sam 3 has urged fans to openly criticise Medal of Honor in return for free copy of the game.
Capcom has side-stepped any further furore about the discovery of DLC on the game disc for Resident Evil 6.
Ubisoft is splashing out over £4m in the UK to make Assassin’s Creed III one of the biggest Christmas games.
Codemasters hopes to take F1 2012 to the masses with its TV campaign.
The Xbox 360 Kinect campaign leads the the top ten games and console TV campaigns of the year to date.
Retail, specialist press and the PlayStation Access team have been recruited to push Sony’s latest PS3 shooter Starhawk.
This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years.