Entries in 'campaign' (34)
Top Ten TV ad campaigns of 2012 so far
The Xbox 360 Kinect campaign leads the the top ten games and console TV campaigns of the year to date.
Starhawk press campaign takes flight
Retail, specialist press and the PlayStation Access team have been recruited to push Sony’s latest PS3 shooter Starhawk.
Games and consoles TV advertising at five-year low?
This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years.
The changing length of games TV ad campaigns
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012.
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Stephen Fry and Charlie Brooker back EA in gay row
Publisher EA has received some very public backing over the weekend from two very high profile celebrities – Stephen Fry and Charlie Brooker.
Vita's £1.5m Easter campaign
Sony is pouring £1.5million into an Easter campaign for PlayStation Vita.
Prototype 2 secures Champions League TV spot
Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month.
ShopTo.net kicks off TV ad drive
Indie retail giant ShopTo.net has kicked off a three-month promotional drive that will see the brand take to UK TV sets.
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Valentine's Day love ready for Catherine
Catherine is making advances on the High Street, thanks to publisher Deep Silver’s seductive POS campaign.
Games TV ads: The top ten publishers of 2011
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
Ad vans reach over 30,000 gamers
A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities.
Google and Microsoft back school skills drive
Some of the biggest technology companies in the world have today thrown their weight behind a renewed campaign to bring computer science back into UK schools.
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MCV GameTime: Industry TV advertising monitor (wk ending October 23rd)
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.
HMV turns on its Christmas Lights
Entertainment specialist HMV will launch its Christmas campaign next week.
MCV GameTime: Industry TV advertising monitor (wk ending October 16th)
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.
Final assault for seven-month Battlefield campaign
EA has entered the final phase of its mammoth seven-month Battlefield 3 marketing onslaught.
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MCV GameTime: Industry TV advertising monitor (week ending Sept 16th)
This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution.
Now Metro stirs up MW3 trouble
We all know how much The Daily Mail loves video games and the people that play them. But if there's one paper whose admiration and respect for gamers can ...
Biggest ever Wii campaign promotes price cut
Nintendo will support next week’s Wii price drop with the biggest marketing campaign it has ever run for the format outside the Christmas period.
Facebook embroiled in Google smear campaign
Facebook hired public relations firm Burson-Marsteller to try get the press onside regarding Google's strategy of collecting information from Facebook.
Nintendo gets creative for new Art Academy campaign
Nintendo’s latest sampling tour will use Art Academy to inspire the UK’s budding artists.
CVG launches W.R.O.N.G. campaign
Barely a day passes by without at least one factually inaccurate or absurd story about video games appearing in the mainstream press. It happens all the time.
AUS: Zombie R18+ protests return
For the second year running, hundreds of games fans have gathered in Sydney to campaign for the introduction of an R18+ age rating for video games in the country, Kotaku ...
Grow Up Australia wins widespread support
The deadline for submissions in the ongoing debate around mature and violent video games in Australia is this Sunday – and campaign group Grow Up Australia says it already has ...
Praise for Nintendo’s Ant & Dec ad
UK trade publication Campaign Magazine has hailed Nintendo’s Ant and Dec TV advertisement as the second most effective in the UK throughout 2009.
