Entries in 'campaign' (41)
Biggest ever Wii campaign promotes price cut
Nintendo will support next week’s Wii price drop with the biggest marketing campaign it has ever run for the format outside the Christmas period.
Facebook embroiled in Google smear campaign
Facebook hired public relations firm Burson-Marsteller to try get the press onside regarding Google's strategy of collecting information from Facebook.
Nintendo gets creative for new Art Academy campaign
Nintendo’s latest sampling tour will use Art Academy to inspire the UK’s budding artists.
CVG launches W.R.O.N.G. campaign
Barely a day passes by without at least one factually inaccurate or absurd story about video games appearing in the mainstream press. It happens all the time.
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AUS: Zombie R18+ protests return
For the second year running, hundreds of games fans have gathered in Sydney to campaign for the introduction of an R18+ age rating for video games in the country, Kotaku ...
Grow Up Australia wins widespread support
The deadline for submissions in the ongoing debate around mature and violent video games in Australia is this Sunday – and campaign group Grow Up Australia says it already has ...
Praise for Nintendo’s Ant & Dec ad
UK trade publication Campaign Magazine has hailed Nintendo’s Ant and Dec TV advertisement as the second most effective in the UK throughout 2009.
Nintendo plans big digital campaign
The DSi XL might have been grabbing all the headlines recently, but the start of 2010 has also seen Nintendo focussing on the online capabilities of the DS and Wii.
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Trade called to back War Child campaign
Activision has called on the games industry to get behind its GAME For Good Modern Warfare 2 charity push.
ELSPA campaign praised by Government
ELSPA’s fight to have PEGI instated by law has been singled out by a prominent Labour MP as one of the ‘greatest lobbying campaigns of all time’.
Dirt 2 ‘Codemasters biggest ever game’
Codemasters has claimed Colin McRae: Dirt 2 is the most important title in the company’s history – and is backing it with its biggest ever marketing spend.
PC World's biggest ever ad campaign
PC World has launched a major ad campaign, with an emphasis on meeting particular customer needs, instead of the traditional low price point message.
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Early start for Creed sequel ads
The game may not be out until the end of the year, but marketing has already started for Assassin’s Creed 2.
Tiga submits formal Change4Life complaint
UK and European development trade body Tiga has become the latest organisation to speak out against the Government’s Change4Life campaign, joining the likes of Sega and Atari in their condemnation.
The Hut looking to promote Zavvi
The Hut Group is on the search for a brand agency as it looks to launch an awareness campaign designed to highlight its recent resurrection of Zavvi.
UBIDAYS '08: Far Cry 2 boasts epic single player campaign
As well as making some bold claims about Tom Clancy’s EndWar, French publisher Ubisoft has also been waxing lyrical about its much anticipated FPS Far Cry 2 – claiming that ...
