Entries in 'campaign' (41)
Nintendo will support next week’s Wii price drop with the biggest marketing campaign it has ever run for the format outside the Christmas period.
Facebook hired public relations firm Burson-Marsteller to try get the press onside regarding Google's strategy of collecting information from Facebook.
Nintendo’s latest sampling tour will use Art Academy to inspire the UK’s budding artists.
UK trade publication Campaign Magazine has hailed Nintendo’s Ant and Dec TV advertisement as the second most effective in the UK throughout 2009.
Activision has called on the games industry to get behind its GAME For Good Modern Warfare 2 charity push.
ELSPA’s fight to have PEGI instated by law has been singled out by a prominent Labour MP as one of the ‘greatest lobbying campaigns of all time’.
Codemasters has claimed Colin McRae: Dirt 2 is the most important title in the company’s history – and is backing it with its biggest ever marketing spend.
PC World has launched a major ad campaign, with an emphasis on meeting particular customer needs, instead of the traditional low price point message.
The game may not be out until the end of the year, but marketing has already started for Assassin’s Creed 2.