Entries in 'campaign' (56)
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012.
Publisher EA has received some very public backing over the weekend from two very high profile celebrities – Stephen Fry and Charlie Brooker.
Sony is pouring £1.5million into an Easter campaign for PlayStation Vita.
Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month.
Indie retail giant ShopTo.net has kicked off a three-month promotional drive that will see the brand take to UK TV sets.
Catherine is making advances on the High Street, thanks to publisher Deep Silver’s seductive POS campaign.
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities.
Some of the biggest technology companies in the world have today thrown their weight behind a renewed campaign to bring computer science back into UK schools.
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.
Entertainment specialist HMV will launch its Christmas campaign next week.
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.
EA has entered the final phase of its mammoth seven-month Battlefield 3 marketing onslaught.
This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution.
Nintendo will support next week’s Wii price drop with the biggest marketing campaign it has ever run for the format outside the Christmas period.
Facebook hired public relations firm Burson-Marsteller to try get the press onside regarding Google's strategy of collecting information from Facebook.
Nintendo’s latest sampling tour will use Art Academy to inspire the UK’s budding artists.
UK trade publication Campaign Magazine has hailed Nintendo’s Ant and Dec TV advertisement as the second most effective in the UK throughout 2009.
Activision has called on the games industry to get behind its GAME For Good Modern Warfare 2 charity push.
ELSPA’s fight to have PEGI instated by law has been singled out by a prominent Labour MP as one of the ‘greatest lobbying campaigns of all time’.