Entries in 'cannibalise' (2)

Steam sales "don't affect full price sale"

Steam sales "don't affect full price sale"

Valve’s business management director has claimed that Steam’s frequent price promotions do not have a negative effect on the sale of full price software.

Ben Parfitt
by Ben Parfitt
on Jul 17th 2012 at 11:05AM in News
EA: Digital success helps grow boxed sales

EA: Digital success helps grow boxed sales

Publisher EA has countered the belief that digital will eventually cannibalise the packaged games market.

Ben Parfitt
by Ben Parfitt
on Oct 28th 2011 at 2:12PM in News