Entries in 'change4life' (18)
Over a year on from the introduction of the controversial Change4Life campaign that infuriated the UK games industry by linking the playing of video games with premature death, the ...
Nintendo UK is ramping up its support for the Government’s Change4Life campaign with a new month-long advertising initiative.
ELSPA has welcomed the decision by the Department of Health to endorse Nintendo's Wii Fit Plus – making the first game to be allowed to use the NHS’s Change4Life logo ...
ELSPA has expressed its joy over the Government’s new Change4Life TV ad, which praises the role of active games as part of a healthy lifestyle.
The Advertising Standards Authority will not uphold complaints against charity-backed ads which implied video games are a health risk, MCV understands.