Entries in 'change4life' (18)
ELSPA already lobbying over Change4Life
The UK video games industry has already leapt into action following news that the responsibility for to Government’s Change4Life campaign is to be handed over to the private companies that ...
Government scraps Change4Life funding
Over a year on from the introduction of the controversial Change4Life campaign that infuriated the UK games industry by linking the playing of video games with premature death, the ...
Nintendo UK boosts Change4Life support
Nintendo UK is ramping up its support for the Government’s Change4Life campaign with a new month-long advertising initiative.
Change4Life backs Wii Fit Plus
ELSPA has welcomed the decision by the Department of Health to endorse Nintendo's Wii Fit Plus – making the first game to be allowed to use the NHS’s Change4Life logo ...
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ELSPA ‘delighted’ by new Govt ad
ELSPA has expressed its joy over the Government’s new Change4Life TV ad, which praises the role of active games as part of a healthy lifestyle.
Change4Life in shock U-turn on games
UPDATE: The following story has already drawn national attention in The Guardian and other media.
ASA rejects gaming 'health risk' ad complaints
The Advertising Standards Authority will not uphold complaints against charity-backed ads which implied video games are a health risk, MCV understands.
MCV's complaint to the ASA in full
Last week, MCV submitted an official complaint to the Advertising Standards Authority over the Government's latest Change4Life print ad.Advertisement
Is this the real reason why gamers "risk death"?
It’s been on the lips of every publisher boss this week: “How could that Change4Life ad have been avoided?”
Change4Life ‘surprised’ by industry reaction
Diabetes UK – one of the parties behind the new Change4Life print ad – has told MCV that it has been left ‘surprised’ by the video games industry’s reaction to ...
Download Change4Life ad here
MCV has uploaded a high-resolution version of the Government’s controversial Change4Life ad – click here to take a look.
Codemasters, Konami join Change4Life debate
The UK bosses of Konami and Codemasters have added their names to the growing list of publishers unhappy with the Government’s latest Change4ife print ad.Advertisement
Tiga submits formal Change4Life complaint
UK and European development trade body Tiga has become the latest organisation to speak out against the Government’s Change4Life campaign, joining the likes of Sega and Atari in their condemnation.
Now Atari denounces Change4Life ad
Atari has backed MCV’s complaint to the Advertising Standards Authority over the Government’s latest Change4Life print ad.
Government defends Change4Life ad
The Department of Heath has defended its new Change4Life campaign ad to MCV – and declined to apologise for the potentially damaging parallels the promotion draws between playing games and ...
Sega 'frustrated' by Change4Life ad
Sega has become the first major publisher to publicly criticise the Government’s new Change4Life print ad.Advertisement
MCV complains to ASA over anti-games Government ad
MCV has submitted an official complaint to the Advertising Standards Authority over the Government’s new Campaign4Life print advertisement.
