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Entries in 'cross franchise' (1)

Disney: ‘Treat us differently at retail’

Disney: ‘Treat us differently at retail’

Retail must plan around Disney product differently to maximise revenue, the publisher’s sales boss has told MCV.
Matt Castle believes that the High Street needs to better embrace the cross-franchise ...
Ben Parfitt
by Ben Parfitt
on Mar 11th 2008 at 1:54PM in News