Entries in 'disney interactive studios' (9)
Campaign of the Week: Cars 2
Disney’s marketing efforts shift into top gear as Cars 2 arrives on shelves. We look at the campaign's highlights:
Disney annual profit drops 25%
Disney has announced its full-year annual profit dropped 25 per cent in FY2009 – down to $3.3 billion.
Disney: We created 'tween' market
Disney boss Graham Hopper has told MCV that the firm is glad other publishers are “finally catching up” to the 'tween' market in games.
‘Disney: ‘Music games don’t need peripherals’
Disney Interactive Studios CEO Graham Hopper has said that consumers may be put off buying rhythm action games by the prospect of using an additional peripheral.Advertisement
Disney merges games divisions to create 'Interactive Media Group'
A leaked memo from Disney CEO Bob Iger has revealed that Disney has combined its Interactive Studios operation with its MMO and mobile unit Walt Disney Internet Group, our sister ...
Disney acquires Chinese studio
Disney Interactive Studios is to acquire Gamestar – one of China’s leading independent video game software developers.
Walt Disney Company switches focus to games
Executives at the very top of the Walt Disney Company have targeted gaming as their priority – and are backing its interactive entertainment division with unprecedented vigour, according to UK ...
Disney snatches back Toy Story licence
Publishers beware: the first move by a media conglomerate to take back its owned-IP has already taken place, according to reports.Advertisement
