Entries in 'effective' (2)

Dead Rising DLC ‘more effective’ than TV ads

Dead Rising DLC ‘more effective’ than TV ads

The Dead Rising downloadable game has the same marketing impact as a big budget TV ad campaign, says Capcom.

Ben Parfitt
by Ben Parfitt
on Sep 23rd 2010 at 12:00PM in News
Praise for Nintendo’s Ant & Dec ad

Praise for Nintendo’s Ant & Dec ad

UK trade publication Campaign Magazine has hailed Nintendo’s Ant and Dec TV advertisement as the second most effective in the UK throughout 2009.

Ben Parfitt
by Ben Parfitt
on Feb 4th 2010 at 12:30PM in News