Entries in 'feature' (21)

The Death of TV Advertising

The Death of TV Advertising

There was a time when you couldn’t flick on Coronation Street without seeing Ant and Dec prance about on a Wii Fit Balance Board.

Christopher Dring
by Christopher Dring
on May 8th 2013 at 11:24AM in News
FEATURE: 2012's biggest TV advertisers

FEATURE: 2012's biggest TV advertisers

Jonathan Chambers, AV manager at media planning and buying specialist Generation Media, looks at how much impact publishers and platform holders have had on TV advertising so far, how this ...

Ben Parfitt
by Ben Parfitt
on May 15th 2012 at 2:32PM in News
FEATURE: The next Assassin's Creed

FEATURE: The next Assassin's Creed

Have you noticed that the number of annualised franchises in games is actually shrinking?

Michael French
by Michael French
on Mar 27th 2012 at 12:45PM in News
ANALYSIS: How Alan Wake survived

ANALYSIS: How Alan Wake survived

It was E3 2005 when Alan Wake was first unveiled.

Christopher Dring
by Christopher Dring
on Mar 20th 2012 at 11:59AM in News

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FEATURE: Rush to cash in store credit could expedite GAME demise

FEATURE: Rush to cash in store credit could expedite GAME demise

GAME’s Spring Clean sale has certainly proved popular with customers. But has it helped or hindered GAME’s current plight?

Ben Parfitt
by Ben Parfitt
on Mar 14th 2012 at 1:32PM in News
FEATURE: Trump Cards

FEATURE: Trump Cards

Club Penguin. Runescape. Moshi Monsters. These digital franchises generate a significant chunk of their revenue on the High Street – not only through merchandise but also through pre-paid content cards. 

James Batchelor
by James Batchelor
on Feb 16th 2012 at 11:00AM in News
MCV's 20-page trade guide to PlayStation Vita is available now

MCV's 20-page trade guide to PlayStation Vita is available now

We have put together a special magazine all about PlayStation Vita - and the 20-page guide is now available to download, read in your web browser or access via iPad.

Dominic Sacco
by Dominic Sacco
on Feb 2nd 2012 at 1:38PM in News
ANALYSIS: Microsoft Flight

ANALYSIS: Microsoft Flight

Flight simulators have been around since the early days of computer games, with the first one landing around 30 years ago.

Dominic Sacco
by Dominic Sacco
on Feb 1st 2012 at 2:51PM in News

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FEATURE: Does gaming need 3D?

FEATURE: Does gaming need 3D?

3D technology in the home has yet to achieve mass penetration in any sector. Sales of compatible TVs may be increasing, but they have yet to claim a majority of households.

James Batchelor
by James Batchelor
on Jan 31st 2012 at 3:31PM in News
FEATURE: Fitness Games

FEATURE: Fitness Games

Since Wii Fit in 2008, fitness games have established themselves as evergreen titles for a new type of gaming consumer.Zumba Fitness’ chart dominance over the summer allayed fears that the ...

James Batchelor
by James Batchelor
on Jan 11th 2012 at 11:30AM in News
INTERVIEW: The X(box) Factor

INTERVIEW: The X(box) Factor

Who better an interview subject for a piece looking at the rise and rise of Xbox than its new UK director of retail sales and marketing Jonathan Grimes?

Michael French
by Michael French
on Nov 29th 2011 at 11:54AM in News
FEATURE: Call of Duty's Modern Art

FEATURE: Call of Duty's Modern Art

Whichever way you look at it – the UK/US Day One of 6.5m, or $400m in 24 hours, or 75 copies sold a second – Modern Warfare 3 is a ...

Michael French
by Michael French
on Nov 23rd 2011 at 3:27PM in News

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FEATURE: Older gamers' playing habits

FEATURE: Older gamers' playing habits

Pensioners may be overlooked within the industry, but that doesn’t mean they’re not interested in games.

Dominic Sacco
by Dominic Sacco
on Nov 11th 2011 at 4:20PM in News
FEATURE: Exponential growth

FEATURE: Exponential growth

The fourth Eurogamer Expo drew record crowds and nabbed big game exclusives. We speak to MD Rupert Loman and publishers about the show’s rapid growth.

Dominic Sacco
by Dominic Sacco
on Oct 14th 2011 at 4:55PM in News
FEATURE: Call of Duty's next phase

FEATURE: Call of Duty's next phase

Few video game franchises can fill an aircraft hanger with thousands of fans on their own, let alone draw the attentions of the world’s mainstream media or entice superstar Kanye ...

James Batchelor
by James Batchelor
on Sep 16th 2011 at 3:09PM in News
FEATURE: Games for kids

FEATURE: Games for kids

Two factors are dovetailing to create growth in the pre-teen gaming market.Firstly, there is the traditional migration down the demographic that comes about as a generation of hardware enters its ...

Dave Roberts
by Dave Roberts
on Jul 21st 2011 at 4:50PM in News

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FEATURE: Media Special

FEATURE: Media Special

What's your favourite games website? Who's your favourite writer? What's the games media's most important role? Is print dead?

Ben Parfitt
by Ben Parfitt
on Feb 28th 2011 at 2:58PM in News
FEATURE: MMO Roundtable

FEATURE: MMO Roundtable

The MMO is potentially the most lucrative genre in the world. There are over 11.5 million subscribers to Blizzard’s World of Warcraft, while the Chinese MMO market is expected to ...

Ben Parfitt
by Ben Parfitt
on Jan 27th 2010 at 1:37PM in News
A Decade of Christmas Number Ones

A Decade of Christmas Number Ones

2009 is nearly at an end and with it comes the end of the games industry’s most successful ever decade. While each year brings with it a myriad of titles ...

Ben Parfitt
by Ben Parfitt
on Dec 22nd 2009 at 9:00AM in News
Gamescom welcomes global industry

Gamescom welcomes global industry

The premier European games consumer and trade show is finally here, and MCV is on hand to provide you with the essential information you’ll need to survive the five-day video ...

Ben Parfitt
by Ben Parfitt
on Aug 18th 2009 at 11:50AM in News
'Large female presence' in Sims 3 dev team

'Large female presence' in Sims 3 dev team

Speaking exclusively to MCV’s sister CasualGaming.biz as part of its Girl Gaming Month, The Sims 3’s associate producer Grant Rodiek has stated that the game’s development team deliberately houses more ...

Ben Parfitt
by Ben Parfitt
on May 27th 2009 at 6:37PM in News