Entries in 'feature' (21)
The Death of TV Advertising
There was a time when you couldn’t flick on Coronation Street without seeing Ant and Dec prance about on a Wii Fit Balance Board.
FEATURE: 2012's biggest TV advertisers
Jonathan Chambers, AV manager at media planning and buying specialist Generation Media, looks at how much impact publishers and platform holders have had on TV advertising so far, how this ...
FEATURE: The next Assassin's Creed
Have you noticed that the number of annualised franchises in games is actually shrinking?
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FEATURE: Rush to cash in store credit could expedite GAME demise
GAME’s Spring Clean sale has certainly proved popular with customers. But has it helped or hindered GAME’s current plight?
FEATURE: Trump Cards
Club Penguin. Runescape. Moshi Monsters. These digital franchises generate a significant chunk of their revenue on the High Street – not only through merchandise but also through pre-paid content cards.
MCV's 20-page trade guide to PlayStation Vita is available now
We have put together a special magazine all about PlayStation Vita - and the 20-page guide is now available to download, read in your web browser or access via iPad.
ANALYSIS: Microsoft Flight
Flight simulators have been around since the early days of computer games, with the first one landing around 30 years ago.
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FEATURE: Does gaming need 3D?
3D technology in the home has yet to achieve mass penetration in any sector. Sales of compatible TVs may be increasing, but they have yet to claim a majority of households.
FEATURE: Fitness Games
Since Wii Fit in 2008, fitness games have established themselves as evergreen titles for a new type of gaming consumer.Zumba Fitness’ chart dominance over the summer allayed fears that the ...
INTERVIEW: The X(box) Factor
Who better an interview subject for a piece looking at the rise and rise of Xbox than its new UK director of retail sales and marketing Jonathan Grimes?
FEATURE: Call of Duty's Modern Art
Whichever way you look at it – the UK/US Day One of 6.5m, or $400m in 24 hours, or 75 copies sold a second – Modern Warfare 3 is a ...
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FEATURE: Older gamers' playing habits
Pensioners may be overlooked within the industry, but that doesn’t mean they’re not interested in games.
FEATURE: Exponential growth
The fourth Eurogamer Expo drew record crowds and nabbed big game exclusives. We speak to MD Rupert Loman and publishers about the show’s rapid growth.
FEATURE: Call of Duty's next phase
Few video game franchises can fill an aircraft hanger with thousands of fans on their own, let alone draw the attentions of the world’s mainstream media or entice superstar Kanye ...
FEATURE: Games for kids
Two factors are dovetailing to create growth in the pre-teen gaming market.Firstly, there is the traditional migration down the demographic that comes about as a generation of hardware enters its ...
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FEATURE: Media Special
What's your favourite games website? Who's your favourite writer? What's the games media's most important role? Is print dead?
FEATURE: MMO Roundtable
The MMO is potentially the most lucrative genre in the world. There are over 11.5 million subscribers to Blizzard’s World of Warcraft, while the Chinese MMO market is expected to ...
A Decade of Christmas Number Ones
2009 is nearly at an end and with it comes the end of the games industry’s most successful ever decade. While each year brings with it a myriad of titles ...
Gamescom welcomes global industry
The premier European games consumer and trade show is finally here, and MCV is on hand to provide you with the essential information you’ll need to survive the five-day video ...
'Large female presence' in Sims 3 dev team
Speaking exclusively to MCV’s sister CasualGaming.biz as part of its Girl Gaming Month, The Sims 3’s associate producer Grant Rodiek has stated that the game’s development team deliberately houses more ...
