Entries in 'franchise' (28)
From nearly skipping Europe to 21m sales - we explore the magic of Animal Crossing
Animal Crossing was the sort of game that should have never worked in the West.
Rune Factory Oceans
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Having established itself as a brand with a strong fanbase in its own right, the Rune Factory IP is no longer being promoted as just a Harvest Moon spin-off.
FRANCHISE FOCUS: The Witcher 2
RPGS are not cool. The genre conjures images of Dungeons and Dragons, Lord of the Rings and epic adventures that only the most dedicated gamer will ever stand a chance ...
Brand Map: 71% play MGS on PlayStation consoles
Almost three quarters of all Metal Gear Solid gamers play the titles on the PlayStation family of consoles.
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FRANCHISE FOCUS: Tom Clancy
You'd be forgiven for thinking the fight for the military shooter crown was between two opposing forces.
Brand Map: Resident Evil
This 16-year-old series has had another success after Resident Evil: Revelations soared to the top of the European sales charts within a week of its launch.
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Katy Perry teams up with The Sims
EA has announced a collaboration with Katy Perry which will see the music star appear in future DLC and ad campaigns.
Brand Map: Super Mario Bros
This week we look at playing habits for one of the biggest game franchises of all time.
Brand Map: Need for Speed
Need for Speed: The Run hits stores in November and this time things are a little different for the franchise. We take a look at gamers' playing patterns.
Halo franchise targeting new generation
The revamp of the original Halo will introduce the franchise to a new generation of fans, says Microsoft.
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EA offers Mirror's Edge hope
Following claims earlier in the week that we'd seen the last of the Mirror's Edge series, publisher EA has seemingly offered some hope to fans of the game.
EA's Shift set for NFS IP spin-off
EA wants to establish Shift as a new franchise when Shift 2 Unleashed races to UK shelves in March.
MX vs ATV series hits 10m
Over 10m units of games in the MX vs ATV series have now been shipped worldwide, publisher THQ has confirmed.
F1 to become annual franchise
Publisher Codemasters wants to release a new title in its newly arrived F1 series every year – though it will have to secure the necessary rights first.
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EA: Dante’s Inferno has performed ‘solidly’
Amidst the backdrop of the publisher’s admission that it is in future to be far stricter with its green-flagging of new IP, EA UK’s sales director has said that ...
Ubisoft plans 2010 surprises
Ubisoft is set to build on 2009 with a blockbuster line-up of established franchises, new IP and unique motion-sensing projects.
DJ Hero best new IP of ‘09
Though commentators would have you believe that the music game genre is in a savage state of decline, new numbers from NPD Group claim that DJ Hero was in revenue ...
Activision “sticking with” DJ Hero IP
Leading global publisher Activision Blizzard has vowed to press ahead with its plans for the DJ Hero brand, having confirmed its intention to publish a sequel to the firm’s latest ...
Need for Speed has "turned the corner"
In an exclusive interview with MCV, EA Europe’s senior VP Jens Uwe Intat has stated that after a troubled few years the Need for Speed IP is back on track.
Ubisoft to expand Assassin's Creed franchise
Ubisoft has ditched the traditional ‘fire and forget’ model for its latest triple-A release – and reckons that a new Assassin’s Creed movie and book can help drive sales of ...
Gearbox turned down Bladerunner IP
The potential for a modern-day game based on classic sci-fi IP Bladerunner is obvious – and such a reality very nearly came to pass, developer Gearbox has admitted.
EA '100% committed' to Dead Space
Electronic Arts has pledged its commitment to the Dead Space franchise despite fears that the publisher will turn away from original IP as it makes desperate moves to save money ...
CID The Dummy deal agreed
A dispute between Italian studio Twelve Interactive and UK firm OG International concerning the rights to the CID Dummy franchise has reportedly been resolved, according to Edge.





































