Entries in 'gamers' (28)
Iwata admits mass-market focus cost Nintendo
Nintendo’s early success in appealing to the mass market and new gamers has eventually lead to the company’s current struggles, president Satoru Iwata has admitted.
40% of freemium gamers buy IAPs
A new report from NPD has claimed that four out of ten gamers who have played a freemium game have gone on to make an in-game purchase.
Gamers give up on credit cards
Fewer gamers are using credit cards. NewZoo says that in 2010, 26 per cent of consumers reported making payment for games using credit cards, but that fell to 20 per ...
Brand Map: Assassin's Creed
This week sees the release of Ubisoft’s Assassin’s Creed: Revelations, the fourth full game in the series which has already gone on to beat the previous games in volumes of ...
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FEATURE: Older gamers' playing habits
Pensioners may be overlooked within the industry, but that doesn’t mean they’re not interested in games.
Brand Map: Civilization
We look at a snapshot of players just prior to the launch of Civilization World to see what they are enjoying about the game series.
Brand Map: Super Mario Bros
This week we look at playing habits for one of the biggest game franchises of all time.
Brand Map: Just Dance
Ubisoft's Just Dance for Wii was the surprise big hit of 2009. Now the series expands to the Xbox 360 and PS3 platforms with Just Dance 3.
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Half of UK population play games
Non-gamers are now in the minority as over half of everyone in the UK play video games, a new report has revealed.
Brand Map: Need for Speed
Need for Speed: The Run hits stores in November and this time things are a little different for the franchise. We take a look at gamers' playing patterns.
Brand Map: LittleBigPlanet
With the Move patch for LittleBigPlanet going live recently, GameVision looks at the ongoing success of this relatively recent IP.
Brand Map: Gears of War
It’s only a few weeks now until Gears of War 3 is released. Over the three years since the previous game in the series, the term 'Added Value' is the tag ...
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MS “not forcing” Kinect on devs or gamers
Microsoft has reasserted that developers are not being forced to incorporate Kinect functionality into their Xbox 360 games and that Kinect functionality will not be forced on core gamers.
FEATURE: Engaging with gamers
Video games have the most devoted following of any entertainment medium. Gamers queue for days to pick up new blockbusters at launch. They furiously defend their favourite games from criticism. And ...
Core leadership under threat
The rising market in what stat trackers NPD 'digital gamers' is threatening to overthrow hardcore gamers as the most active segment in the market.
OPINION: Give 'em an inch
You are your own worst enemy. Well, probably not YOU. Obviously the vast majority of MCVuk.com readers are of sane mind and valiant heart. And will be rewarded in the ...
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Player spends 21 hours a day on Warcraft
A World of Warcraft player spent an average of 21 hours per day playing the online game.
Why some gamers don’t like pre-owned
A study by US analyst Cowen & Company has said that fear of buying a scratched disk, missing out on the in-game manual or simply the urge to own new ...
Hardware RRP ‘dragging down’ market
With year-on-year comparison continuing to paint a picture of gradual decline in the home console games sector, analyst Cowen & Company has named the high RRP of console hardware as ...
Facebook has 200m active gamers
Internet powerhouse and social networking leader Facebook has outlined a range of initiatives that it hopes will arrest the slowdown of gaming growth on the website.
Sony: Motion Control for hardcore too
Echoing similar assurances given by Microsoft last June, Sony has stated that whilst the mass-market implications for its upcoming Motion Controller are obvious, the device will also cater to the ...
Xbox ultimatum for Zac Efron
Gaming is once again at the centre of a high-profile celebrity split story with news that High School Musical star Zac Efron’s gaming addiction has landed him in the dog ...
Black Wii targets lapsed gamers
Nintendo believes that its new sleek black Wii console can single-handedly lure hard-to-reach consumers back into gaming.
UK has most online and console gamers in Europe
Recent research shows that Great Britain has more online and console gamers than any other territory in Europe.
Twentysomethings spend big in UK
The latest TNS data shows that gamers aged between 25 and 34 years old spend the most money on games in the UK.
