GameSpot boasts 4.5m UK readership

Gamespot reckons it is the UK’s biggest games site – and has ABCe figures to back up the claim.

An ABC Electronic audit from December 2008 has shown a significant increase in monthly unique users, the site’s parent CBS Interactive has revealed to MCV.

GameSpot’s readership has risen from 3.5 million in 2007 to 4.5 million in 2008, an increase of over 29 per cent.

Speaking to MCV, CBS’ UK product director of games Geoff Inns said: Our audit proves that GameSpot UK is the biggest website for video gamers in the UK. We reach significantly more UK gamers than any other site – if anyone wants to target British gamers, they should speak to us.

The number also proves that GameSpot UK is capturing more of the market growth than any other publication. Games are not just a visual experience, they are a networked and shared experience, and that’s how people like to learn about them. Online uniquely enables that learning.

As the nation’s gaming demographic has altered over the years, GameSpot has expanded and adapted. Some of the developments for the site in 2008 included a new design and the introduction of high-def videos.”

Looking forward, GameSpot plans to continue this growth: We are excited about 2009 and the opportunity for GameSpot UK,” said Inns. We continue to focus on site functionality and layout, but the most exciting developments will come from some seriously interesting editorial initiatives.”