Entries in 'generation media' (3)

INSIGHT: How games marketing has been split across various media formats

INSIGHT: How games marketing has been split across various media formats

Over the last two years we have seen a host of new mobile and online gaming properties enter the games and consoles ad market.

by Henry Degnin
on Nov 7th 2014 at 2:58PM in News
MCV @ GAMESCOM INSIGHT: The impact of TV ads on boxed game sales

MCV @ GAMESCOM INSIGHT: The impact of TV ads on boxed game sales

Year-to-date games and consoles market sales data (boxed games) reveals a strong correlation between TV advertising and return on investment in what has been a buoyant 2014 thus far.

by Henry Degnin
on Aug 13th 2014 at 3:50PM in News
SOURCEBOOK: Generation Media

SOURCEBOOK: Generation Media

Our series of profiles of leading games service and creative firms continues with Generation Media.

on Sep 11th 2013 at 4:14PM in News