Entries in 'generation media' (23)
FEATURE: 2012's biggest TV advertisers
Jonathan Chambers, AV manager at media planning and buying specialist Generation Media, looks at how much impact publishers and platform holders have had on TV advertising so far, how this ...
What's driving the decline in games advertising?
The games and consoles TV advertising market is at a five-year low. This market consists of six key sectors, and we’re going to look at which are responsible for the decline.
Top Ten games TV campaigns: 2011 vs 2012
Games and consoles TV advertising has experienced a 25 per cent year-on-year decline in activity from the start of 2012 to March 11th.
TV ads: Apple vs games publishers
Apple’s shadow over the video games market is there for all to see. We look at how its TV footprint compares to other games publishers'.
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Who have advertisers been targeting in 2012?
We investigate the target demographics for the Top Ten TV game campaigns of 2012, up to February 19th.
What's causing the drop in games TV advertising?
2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs.
Games advertising jumps year-on-year
An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year.
Games TV ads: The top ten publishers of 2011
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
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The biggest Christmas 2011 games TV ad campaigns
Games and consoles TV advertising focused heavily on the broader family market in the week leading up to Christmas, as demonstrated by these Top Ten campaigns.
Games TV ad lengths: 2010 vs 2011
Generation Media takes a look at why more games TV advertisements are longer than ever, with a year-on-year comparison.
3DS vs DS: Battle of the TV ads
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?
BF3 vs MW3: Which captured the largest TV audience?
Both EA’s Battlefield 3 and Activision’s Call of Duty: Modern Warfare 3 have been battling to win the hearts and minds of the gaming universe all year with extensive TV ...
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MCV GameTime: Industry TV advertising monitor (wk ending October 30th)
We look at recent TV advertising activity for games and reveal which titles had the most exposure on TV in October.
MCV GameTime: Industry TV advertising monitor (wk ending October 23rd)
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.
MCV GameTime: Industry TV advertising monitor (wk ending October 16th)
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.
MCV GameTime: Industry TV advertising monitor (wk ending Sept 25th)
We look at recent TV advertising activity for games and the leading campaigns from September.
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MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)
With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective.
MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)
This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.
MCV GameTime: Industry TV advertising monitor (week ending Sept 9th)
We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st.
MCV GameTime: Industry TV advertising monitor (wk ending September 2nd)
We look at recent TV advertising activity for games and video games’ total share of all TV campaigns.
MCV GameTime: Industry TV advertising monitor (wk ending August 26th)
We look at the latest TV advertising activity for games targeting men and look at the channels that draw the most TVRs.
MCV GameTime: Industry TV advertising monitor (wk ending August 19th)
We look at the latest TV advertising activity for games targeting men and how it affects web search traffic.
MCV GameTime: Industry TV advertising monitor (wk ending August 12th)
We look at the latest TV advertising activity for games targeting men, children and housewives.
