Entries in 'generation media' (7)
Generation Media’s digital media executive Sam Clutterbuck looks at what advertisers need to be aware of within the digital games space
Generation Media’s assistant media executive Joe Phelan investigates the growing toys-to-life craze and the ad support accompanying its continued rise during 2015/16.
Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence
Henry Degnin, digital account manager at Generation Media, examines how mobile and online properties kept the TV advertising market afloat last year
Over the last two years we have seen a host of new mobile and online gaming properties enter the games and consoles ad market.
Year-to-date games and consoles market sales data (boxed games) reveals a strong correlation between TV advertising and return on investment in what has been a buoyant 2014 thus far.
Our series of profiles of leading games service and creative firms continues with Generation Media.