Entries in 'generation media' (10)
The digital media landscape is seemingly cosmic in size and complexity, and so very tricky for us to picture in its entirety. But if I were to scale it down ...
Joe Phelan of Generation Media talks about the latest trends in games advertising – where video and mobile increasingly rule the roost.
Generation Media account executive Joe Phelan looks at which television channel mixes advertisers are relying upon and whether there are any developments in tried and tested ways of reaching younger ...
Generation Media’s account executive Joe Phelan explains how the advertising market for games has changed since 2015, both online and on TV, with regards to both mobile and console gaming.
Generation Media digital media executive Sam Clutterbuck discusses how ad strategies have evolved alongside the boom in mobile gaming.
Generation Media account executive Joe Phelan looks at the decline in games marketing so far this year and finds out in which sectors TV ads are concentrated.
Generation Media’s digital media executive Sam Clutterbuck looks at what advertisers need to be aware of within the digital games space
Generation Media’s assistant media executive Joe Phelan investigates the growing toys-to-life craze and the ad support accompanying its continued rise during 2015/16.
Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence
Henry Degnin, digital account manager at Generation Media, examines how mobile and online properties kept the TV advertising market afloat last year