Entries in 'generation media' (8)

OPINION: Why is games TV advertising 
down year-on-year?

OPINION: Why is games TV advertising down year-on-year?

Generation Media account executive Joe Phelan looks at the decline in games marketing so far this year and finds out in which sectors TV ads are concentrated.

on Jul 25th 2016 at 11:15AM in News
Analysis: How advertisers can make the most of the digital games revolution

Analysis: How advertisers can make the most of the digital games revolution

Generation Media’s digital media executive Sam Clutterbuck looks at what advertisers need to be aware of within the digital games space

on May 10th 2016 at 3:31PM in News
Analysis: TV ad spend in the lucrative toys-to-life space

Analysis: TV ad spend in the lucrative toys-to-life space

Generation Media’s assistant media executive Joe Phelan investigates the growing toys-to-life craze and the ad support accompanying its continued rise during 2015/16.

on Mar 31st 2016 at 11:45AM in News
Which console is dominating festive ad space in 2015?

Which console is dominating festive ad space in 2015?

Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence

on Dec 1st 2015 at 2:04PM in News

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Analysis: Mobile and online prop up the TV ad space in 2014

Analysis: Mobile and online prop up the TV ad space in 2014

Henry Degnin, digital account manager at Generation Media, examines how mobile and online properties kept the TV advertising market afloat last year

on Feb 11th 2015 at 12:30PM in News
INSIGHT: How games marketing has been split across various media formats

INSIGHT: How games marketing has been split across various media formats

Over the last two years we have seen a host of new mobile and online gaming properties enter the games and consoles ad market.

by Henry Degnin
on Nov 7th 2014 at 2:58PM in News
MCV @ GAMESCOM INSIGHT: The impact of TV ads on boxed game sales

MCV @ GAMESCOM INSIGHT: The impact of TV ads on boxed game sales

Year-to-date games and consoles market sales data (boxed games) reveals a strong correlation between TV advertising and return on investment in what has been a buoyant 2014 thus far.

by Henry Degnin
on Aug 13th 2014 at 3:50PM in News
SOURCEBOOK: Generation Media

SOURCEBOOK: Generation Media

Our series of profiles of leading games service and creative firms continues with Generation Media.

on Sep 11th 2013 at 4:14PM in News