Entries in 'generation media' (23)
Jonathan Chambers, AV manager at media planning and buying specialist Generation Media, looks at how much impact publishers and platform holders have had on TV advertising so far, how this ...
The games and consoles TV advertising market is at a five-year low. This market consists of six key sectors, and we’re going to look at which are responsible for the decline.
Games and consoles TV advertising has experienced a 25 per cent year-on-year decline in activity from the start of 2012 to March 11th.
Apple’s shadow over the video games market is there for all to see. We look at how its TV footprint compares to other games publishers'.
We investigate the target demographics for the Top Ten TV game campaigns of 2012, up to February 19th.
2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs.
An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year.
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
Games and consoles TV advertising focused heavily on the broader family market in the week leading up to Christmas, as demonstrated by these Top Ten campaigns.
Generation Media takes a look at why more games TV advertisements are longer than ever, with a year-on-year comparison.
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?
Both EA’s Battlefield 3 and Activision’s Call of Duty: Modern Warfare 3 have been battling to win the hearts and minds of the gaming universe all year with extensive TV ...
We look at recent TV advertising activity for games and reveal which titles had the most exposure on TV in October.
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.
We look at recent TV advertising activity for games and the leading campaigns from September.
With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective.
This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.
We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st.
We look at recent TV advertising activity for games and video games’ total share of all TV campaigns.
We look at the latest TV advertising activity for games targeting men and look at the channels that draw the most TVRs.
We look at the latest TV advertising activity for games targeting men and how it affects web search traffic.
We look at the latest TV advertising activity for games targeting men, children and housewives.