Entries in 'iaps' (2)
ANALYSIS: Inconsistent app store strategies highlight IAP problems
An MCV investigation examining hundreds of apps has revealed a lack of consistency in the way in-game purchases are presented on digital stores.
40% of freemium gamers buy IAPs
A new report from NPD has claimed that four out of ten gamers who have played a freemium game have gone on to make an in-game purchase.
