Entries in 'iga' (9)
Ed Bartlett departs IGA Worldwide
IGA Worldwide has announced that Ed Bartlett has left the company.
IGA considers selling up
In-game ad specialist IGA Worldwide is trying to close a new round of funding – and has put itself up for sale.
IGA and Activision strike ad deal
IGA has signed a deal with Activision to become its exclusive in-game advertising partner for the publisher's PS3 titles.
IGA reveals research findings on in-game advertising
In a wide-ranging report conducted by Nielsen, IGA has taken soundings from gamers on how impactuful in-game advertising is and how they feel it affects the game play experience.Advertisement
In-game advertising works, says research
A recent study from IGA has indicated in-game advertising benefits brand and consumer alike, with 82 per cent of consumers reacting positively to ads during game play.
IGA signs with EA
IGA Worldwide has finalised a deal to beome EA’s exclusive global in-game advertising partner for titles on PS3, following the announcement that Sony has opened up the platform to dynamic ...
Sony introduces in-game ads to PS3
Sony has introduced of dynamic in-game advertising on PS3.
Codies partners with IGA
Codemasters, the British developer and publisher of triple-A titles such as Colin McRae and TOCA Race Driver, has signed a deal with in-game ad firm IGA Worldwide that will see ...
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Triple deal for IGA
French studio Cyanide, British Eidos-owned Morpheme, and UK-based Staggan have all signed contracts with advertising firm IGA to serve up dynamic ads in their games.
