Entries in 'in-game' (15)

EA Sports gives Movember $500k worth of in-game ad space

EA Sports gives Movember $500k worth of in-game ad space

Prostate cancer charity Movember has received a $500,000 in-game ad gift from EA Sports.

Ben Parfitt
by Ben Parfitt
on Nov 6th 2012 at 1:13PM in News
Real-world money to buy in-game currency in Assassin's Creed III

Real-world money to buy in-game currency in Assassin's Creed III

A listing on PSN and Xbox Live suggests players of Assassin’s Creed III multiplayer mode will be able to buy perks using real-world cash.

Ben Parfitt
by Ben Parfitt
on Oct 29th 2012 at 11:46AM in News
EVE Online dev wants to sell more physical goods in-game

EVE Online dev wants to sell more physical goods in-game

CCP Games is looking at more ways to sell real-life products to players in exchange for in-game money.

Dominic Sacco
by Dominic Sacco
on May 29th 2012 at 12:19PM in News
EA pushes the freemium model with new Theme Park on iOS

EA pushes the freemium model with new Theme Park on iOS

Just how far can EA push the freemium model on smartphones?

Ben Parfitt
by Ben Parfitt
on Dec 5th 2011 at 11:26AM in News

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In-game ads to top $7.2bn by 2016

In-game ads to top $7.2bn by 2016

Revenue from in-game advertising is expected to increase in the next few years, but are advertisers making the most of our medium?

James Batchelor
by James Batchelor
on Sep 15th 2011 at 10:52AM in News
VIDEO: Elder Scrolls V Skyrim

VIDEO: Elder Scrolls V Skyrim

A brand new trailer for Bethesda's The Elder Scrolls V: Skyrim has gone live this afternoon, and you can see it below,

Ben Parfitt
by Ben Parfitt
on Feb 24th 2011 at 3:56PM in News
Crytek’s Warface gets gameplay footage

Crytek’s Warface gets gameplay footage

The first ever in-game footage of Crytek’s free-to-play PC shooter Warface has appeared on YouTube – and you can watch it below.

Ben Parfitt
by Ben Parfitt
on Dec 14th 2010 at 8:34AM in News
Microsoft confirms Massive closure

Microsoft confirms Massive closure

Microsoft’s once-prosperous in-game advertising outfit Massive Inc has, as had been rumoured, closed down, the publisher has confirmed.

Ben Parfitt
by Ben Parfitt
on Oct 25th 2010 at 4:28PM in News

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Games marketing guide released

Games marketing guide released

A new handbook has been published that offers publishers and developers advice on in-game advertising.

Ben Parfitt
by Ben Parfitt
on Oct 12th 2010 at 4:08PM in News
Microsoft to close Massive Inc?

Microsoft to close Massive Inc?

Xbox 360 platform holder Microsoft is to close its in-game ad agency Massive Inc, according to a report by Media Week.

Ben Parfitt
by Ben Parfitt
on Oct 11th 2010 at 12:01PM in News
Ubisoft ditches instruction manuals

Ubisoft ditches instruction manuals

In a move that will strike horror into the aged games collector but most likely mean very little to younger games fans, publisher Ubisoft has announced that it is to ...

Ben Parfitt
by Ben Parfitt
on Apr 19th 2010 at 6:50PM in News
Sony pulls WipEout ad

Sony pulls WipEout ad

An agreement between in-game ad firm Double Fusion and PS3 platform holder Sony has hit a stumbling block today with news that a new advertisement recently introduced in download-only racing ...

Ben Parfitt
by Ben Parfitt
on Aug 4th 2009 at 12:32PM in News

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Fuel is 'biggest console game ever'

Fuel is 'biggest console game ever'

Codemasters’ upcoming racer Fuel can rightly lay claim to offering the biggest ever in-game environment seen in a video game, according to the Guinness Book of World Records.

Ben Parfitt
by Ben Parfitt
on May 22nd 2009 at 11:53AM in News
In-game XMB and Trophies confirmed for PS3

In-game XMB and Trophies confirmed for PS3

Sony has now officially confirmed that its latest PS3 firmware update, versions 2.40, will indeed include both access to the in-game XMB and Sony’s take on Xbox 360 Achievements – ...
Ben Parfitt
by Ben Parfitt
on Jun 18th 2008 at 2:04PM in News
In-game communication coming to PS3 in summer

In-game communication coming to PS3 in summer

SCE UK boss Ray Maguire has revealed that PS3’s forthcoming firmware update will introduce new features to the cross media bar.

by Neil Long
on Mar 3rd 2008 at 3:02PM in News