Entries in 'in-game ads' (11)
Star Wars Blu Ray ads appear in Deus Ex
Eagle-eyed gamers have spotted the arrival of advertisements for genuine, real in today’s world products in Square Enix’s seminal action title Deus Ex: Human Revolution.
In-game ads to top $7.2bn by 2016
Revenue from in-game advertising is expected to increase in the next few years, but are advertisers making the most of our medium?
Sony to open up in-game ads?
Advertising Age is claiming that Sony has opened up its in-game advertising platform on PS3, representing what is one of the biggest new opportunities in the sector.
Stringer, Kotick question potential of in-game ads
Sony’s Howard Stringer and Activision’s Bobby Kotick have both said they are unsure whether video games can be fully sustained by in-game advertising.Advertisement
EA to offer free ad-supported Battlefield
EA has announced a new Battlefield game from its DICE studio - and with it, has introduced the publisher to a brand new business model. The game will be available ...
Biggest ever Xbox Live in-game ad campaign kicks off
Car manufacturer Renault has launched its first in-game marketing campaign in the UK, across Xbox Live.The programme will form part of a multi-million pound push for the firm’s new ...
Codies partners with IGA
Codemasters, the British developer and publisher of triple-A titles such as Colin McRae and TOCA Race Driver, has signed a deal with in-game ad firm IGA Worldwide that will see ...
Eidos signs in-game ad deal
British publisher Eidos has signed a deal with in-game ads firm Double Fusion which will see the company supply ads for ten of Eidos’ games over a three year period. ...
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Triple deal for IGA
French studio Cyanide, British Eidos-owned Morpheme, and UK-based Staggan have all signed contracts with advertising firm IGA to serve up dynamic ads in their games.
Quake Wars to utilise in-game ads
Activision’s highly anticipated PC FPS Enemy Territory: Quake Wars will feature in-game advertising, it has been confirmed, with the developer claiming the revenue will be used toward the ongoing costs ...
