Entries in 'in-game advertising' (9)
In-game ads to top $7.2bn by 2016
Revenue from in-game advertising is expected to increase in the next few years, but are advertisers making the most of our medium?
Study backs in-game ad effectiveness
A study by The Nielsen Company – which was commissioned by EA – claims that a recent Gatorade promotion run in conjunction with EA Sports saw an average increase in ...
In-game ad market to reach $1bn by 2014
Despite recent revelations that Microsoft-owned in-game advertiser Massive Inc has shed its full-time workforce by 28 per cent, a new study believes that the modern marketing practice is set ...
IGA considers selling up
In-game ad specialist IGA Worldwide is trying to close a new round of funding – and has put itself up for sale.
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GameJacket offers 'huge audience reach' through casual games ads
A new company looking to revolutionise the way free online games are monetised is offering core games publishers the chance to promote their products to a huge games-savvy audience.
Sony introduces in-game ads to PS3
Sony has introduced of dynamic in-game advertising on PS3.
Stringer, Kotick question potential of in-game ads
Sony’s Howard Stringer and Activision’s Bobby Kotick have both said they are unsure whether video games can be fully sustained by in-game advertising.
EA to offer free ad-supported Battlefield
EA has announced a new Battlefield game from its DICE studio - and with it, has introduced the publisher to a brand new business model. The game will be available ...
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Codies partners with IGA
Codemasters, the British developer and publisher of triple-A titles such as Colin McRae and TOCA Race Driver, has signed a deal with in-game ad firm IGA Worldwide that will see ...
