Entries in 'insight' (29)
26.5 per cent of gamers are blocking ads, threatening the main source of revenue for indie publishers. Venatus Media’s co-founder Rob Gay discusses the consequences of ad-blocking
Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence
Phuong Nguyen, head of eBay Advertising, discusses how games brands can utilise online insight to find new shopping groups
The Gamescom numbers defied the experience somewhat.
Karl MacGregor, VP of digital content at Worldpay, examines how in-game purchases have moved with the times in order to remain one of the hottest topics in today's industry
Harbottle & Lewis associate Kostyantyn Lobov details the issues facing various areas of the industry as allegations of doping run rampant in the eSports space.
It might be the land of the free, but is it the land of free-to-play? As the industry recovers from another huge E3 showing, SuperData CEO Joost van Dreunen examines ...
VR has unquestionably been the most hotly debated topic in Los Angeles this week.
You can stop YouTubers and Twitch users from streaming your games, but should you?
505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion
In part three of Jason Kingsley’s regular column on self-publishing, the Rebellion CEO discusses the workload pressures that come with going alone, and how to structure those important deals
In the second of a four-part series of articles, Rebellion CEO shares his insight about where you should invest your time and effort
In the first of a series of pieces, Rebellion CEO and creative director Jason Kingsley discusses the Sniper Elite studio’s journey into self-publishing
In an age where any developer can be a games publisher, Sold Out boss Garry Williams discusses why studios are increasingly teaming up with sales and marketing specialists.
Arty Rajendra, partner at Rouse Legal, discusses the legalities around key stripping and the impact it is having on the games business
Jean-Charles Lacoste, MD of sports monetisation experts InPlayer, discusses what eSports businesses can do to generate better income
Bitpay’s European marketing manager Wouter Vonk recently worked with Jagex to help them integrate bitcoin into Runescape. Here, he discusses the payment method’s future in games
Henry Degnin, digital account manager at Generation Media, examines how mobile and online properties kept the TV advertising market afloat last year
James Brown, consumer retail analyst at Kantar Worldpanel, examines the rising importance of consoles as media hubs and casts an eye toward the role they may one day play ...
New IP does not necessarily mean new ideas, argues MCV editor Christopher Dring
Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play, offers his advice on coping with the transition of the games industry
PC specialist Iceberg Interactive went to Gamescom with some exciting games. Sales director Howard Newmark tells us more.
Aljosha Demeulemeester, CEO of middleware specialists Graphine Software, tells MCV @ Gamescom about the firm’s new Granite SDK.
Year-to-date games and consoles market sales data (boxed games) reveals a strong correlation between TV advertising and return on investment in what has been a buoyant 2014 thus far.
Mike. Bithell. Two words sure to strike fear into the heart of every game developer.