Entries in 'insight' (29)
Neil Semple, head of creative content at the Department for International Trade, talks up China as a huge potential market for UK-made games.
Joe Phelan of Generation Media talks about the latest trends in games advertising – where video and mobile increasingly rule the roost.
Generation Media account executive Joe Phelan looks at which television channel mixes advertisers are relying upon and whether there are any developments in tried and tested ways of reaching younger ...
IHS: Nintendo's Switch will erase the painful memories of the Wii U, but also faces Its own challenges
Generation Media’s account executive Joe Phelan explains how the advertising market for games has changed since 2015, both online and on TV, with regards to both mobile and console gaming.
ESL UK co-managing director James Dean discusses what lessons we can learn from the past failures of eSports in the UK and why it’s important not to forget them.
YouTube is changing the games media landscape – you need to adjust your marketing strategies accordingly, says uChannel Management’s director Sam Barkaway.
ESL UK’s co-managing director Spike Laurie discusses the new media behavior of the next
generation, and why mainstream media and brands must pay very, very close attention
VR expert David Ranyard continues his regular columns looking at the future of virtual reality, and analyses the reaction to the hardware from this year’s E3.
UKIE boss Dr Jo Twist talks about the uncertainty that Brexit presents UK games businesses, the questions that need answering, and what we can do in the mean time
Generation Media’s digital media executive Sam Clutterbuck looks at what advertisers need to be aware of within the digital games space
26.5 per cent of gamers are blocking ads, threatening the main source of revenue for indie publishers. Venatus Media’s co-founder Rob Gay discusses the consequences of ad-blocking
Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence
Phuong Nguyen, head of eBay Advertising, discusses how games brands can utilise online insight to find new shopping groups
The Gamescom numbers defied the experience somewhat.
Karl MacGregor, VP of digital content at Worldpay, examines how in-game purchases have moved with the times in order to remain one of the hottest topics in today's industry
Harbottle & Lewis associate Kostyantyn Lobov details the issues facing various areas of the industry as allegations of doping run rampant in the eSports space.
It might be the land of the free, but is it the land of free-to-play? As the industry recovers from another huge E3 showing, SuperData CEO Joost van Dreunen examines ...
VR has unquestionably been the most hotly debated topic in Los Angeles this week.
You can stop YouTubers and Twitch users from streaming your games, but should you?
505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion
In part three of Jason Kingsley’s regular column on self-publishing, the Rebellion CEO discusses the workload pressures that come with going alone, and how to structure those important deals
In the second of a four-part series of articles, Rebellion CEO shares his insight about where you should invest your time and effort
In the first of a series of pieces, Rebellion CEO and creative director Jason Kingsley discusses the Sniper Elite studio’s journey into self-publishing
In an age where any developer can be a games publisher, Sold Out boss Garry Williams discusses why studios are increasingly teaming up with sales and marketing specialists.