Entries in 'insight' (12)

Levelling up: China as a destination for UK games

Levelling up: China as a destination for UK games

Neil Semple, head of creative content at the Department for International Trade, talks up China as a huge potential market for UK-made games.

on Mar 9th 2017 at 10:07AM in News
Mobile and video drive digital advertising in 2017

Mobile and video drive digital advertising in 2017

Joe Phelan of Generation Media talks about the latest trends in games advertising – where video and mobile increasingly rule the roost.

on Mar 9th 2017 at 9:41AM in News
Opinion: Getting the mix just right - the main developments in the games TV channel mix

Opinion: Getting the mix just right - the main developments in the games TV channel mix

Generation Media account executive Joe Phelan looks at which television channel mixes advertisers are relying upon and whether there are any developments in tried and tested ways of reaching younger ...

on Feb 1st 2017 at 11:30AM in News
IHS: Nintendo's Switch will erase the painful memories of the Wii U, but also faces Its own challenges

IHS: Nintendo's Switch will erase the painful memories of the Wii U, but also faces Its own challenges

Following this morning's Nintendo Switch event, Piers Harding-Rolls, the head of games research at IHS, shares his view on the new machine  
on Jan 13th 2017 at 8:19AM in News

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Opinion - 2016: A new gaming advertising landscape

Opinion - 2016: A new gaming advertising landscape

Generation Media’s account executive Joe Phelan explains how the advertising market for games has changed since 2015, both online and on TV, with regards to both mobile and console gaming.

on Dec 13th 2016 at 10:45AM in News
Opinion: UK eSports is booming but mustn't forget its grassroots

Opinion: UK eSports is booming but mustn't forget its grassroots

ESL UK co-managing director James Dean discusses what lessons we can learn from the past failures of eSports in the UK and why it’s important not to forget them.

on Nov 4th 2016 at 10:15AM in News
Opinion: How YouTube personalities can push your product

Opinion: How YouTube personalities can push your product

YouTube is changing the games media landscape – you need to adjust your marketing strategies accordingly, says uChannel Management’s director Sam Barkaway.

on Nov 4th 2016 at 9:41AM in News
Opinion: Mainstream brands are at risk of being left behind by the digital generation

Opinion: Mainstream brands are at risk of being left behind by the digital generation

ESL UK’s co-managing director Spike Laurie discusses the new media behavior of the next
generation, and why mainstream media and brands must pay very, very close attention

on Aug 12th 2016 at 9:52AM in News

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OPINION: Five things we learnt about VR from E3 2016

OPINION: Five things we learnt about VR from E3 2016

VR expert David Ranyard continues his regular columns looking at the future of virtual reality, and analyses the reaction to the hardware from this year’s E3.

on Jul 21st 2016 at 3:15PM in News
Opinion: We are leaving the EU - so now what?

Opinion: We are leaving the EU - so now what?

UKIE boss Dr Jo Twist talks about the uncertainty that Brexit presents UK games businesses, the questions that need answering, and what we can do in the mean time

on Jul 8th 2016 at 10:08AM in News
Analysis: How advertisers can make the most of the digital games revolution

Analysis: How advertisers can make the most of the digital games revolution

Generation Media’s digital media executive Sam Clutterbuck looks at what advertisers need to be aware of within the digital games space

on May 10th 2016 at 3:31PM in News
Analysis: The impact of ad-blocking on the games industry

Analysis: The impact of ad-blocking on the games industry

26.5 per cent of gamers are blocking ads, threatening the main source of revenue for indie publishers. Venatus Media’s co-founder Rob Gay discusses the consequences of ad-blocking

on Mar 17th 2016 at 12:40PM in News