Entries in 'insight' (11)

INSIGHT: The rise of consoles as media hubs

INSIGHT: The rise of consoles as media hubs

James Brown, consumer retail analyst at Kantar Worldpanel, examines the rising importance of consoles as media hubs and casts an eye toward the role they may one day play ...

on Sep 18th 2014 at 3:23PM in News
OPINION: Would it really have mattered if Splatoon was a Mario game?

OPINION: Would it really have mattered if Splatoon was a Mario game?

New IP does not necessarily mean new ideas, argues MCV editor Christopher Dring

Christopher Dring
by Christopher Dring
on Sep 12th 2014 at 10:31AM in News
INSIGHT: How smaller businesses can thrive in the new games industry

INSIGHT: How smaller businesses can thrive in the new games industry

Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play, offers his advice on coping with the transition of the games industry

on Sep 12th 2014 at 10:20AM in News
INSIGHT: Iceberg Interactive's Gamescom showing

INSIGHT: Iceberg Interactive's Gamescom showing

PC specialist Iceberg Interactive went to Gamescom with some exciting games. Sales director Howard Newmark tells us more.

on Aug 21st 2014 at 10:02AM in News

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MCV @ GAMESCOM INSIGHT: Graphine on its new Granite SDK

MCV @ GAMESCOM INSIGHT: Graphine on its new Granite SDK

Aljosha Demeulemeester, CEO of middleware specialists Graphine Software, tells MCV @ Gamescom about the firm’s new Granite SDK. 

on Aug 14th 2014 at 2:45PM in News
MCV @ GAMESCOM INSIGHT: The impact of TV ads on boxed game sales

MCV @ GAMESCOM INSIGHT: The impact of TV ads on boxed game sales

Year-to-date games and consoles market sales data (boxed games) reveals a strong correlation between TV advertising and return on investment in what has been a buoyant 2014 thus far.

by Henry Degnin
on Aug 13th 2014 at 3:50PM in News
INSIGHT: How Mike Bithell became the world's first social developer

INSIGHT: How Mike Bithell became the world's first social developer

Mike. Bithell. Two words sure to strike fear into the heart of every game developer.

by Simon Byron
on Aug 11th 2014 at 10:15AM in News
INSIGHT: What the new consumer laws mean for etail

INSIGHT: What the new consumer laws mean for etail

Nic Murfett, interactive entertainment and sports groups associate at London law firm Harbottle & Lewis, explains what the new digital content laws are – and what they mean for online ...

on Jul 14th 2014 at 2:19PM in News

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INSIGHT: Could Android TV hurt consoles?

INSIGHT: Could Android TV hurt consoles?

Piers Harding-Rolls, head of games research at IHS Technology, questions whether Google’s latest Android-powered bid for the living room can disrupt the console rule of the PS4 and Xbox ...

on Jul 10th 2014 at 1:58PM in News
Digital costs more than you think

Digital costs more than you think

Leading games industry analyst and SuperData CEO Joost van Dreunen on how the move to digital isn’t generating revenue quite as easily as some companies might have hoped...

on Jul 1st 2014 at 3:52PM in News
Joost van Dreunen: The end of the end of the console

Joost van Dreunen: The end of the end of the console

When it comes to gaming, I’m an equal opportunity offender.

on Jun 18th 2014 at 10:00AM in News