Entries in 'insight' (26)

IHS: Nintendo's Switch will erase the painful memories of the Wii U, but also faces Its own challenges

IHS: Nintendo's Switch will erase the painful memories of the Wii U, but also faces Its own challenges

Following this morning's Nintendo Switch event, Piers Harding-Rolls, the head of games research at IHS, shares his view on the new machine  
on Jan 13th 2017 at 8:19AM in News
Opinion - 2016: A new gaming advertising landscape

Opinion - 2016: A new gaming advertising landscape

Generation Media’s account executive Joe Phelan explains how the advertising market for games has changed since 2015, both online and on TV, with regards to both mobile and console gaming.

on Dec 13th 2016 at 10:45AM in News
Opinion: UK eSports is booming but mustn't forget its grassroots

Opinion: UK eSports is booming but mustn't forget its grassroots

ESL UK co-managing director James Dean discusses what lessons we can learn from the past failures of eSports in the UK and why it’s important not to forget them.

on Nov 4th 2016 at 10:15AM in News
Opinion: How YouTube personalities can push your product

Opinion: How YouTube personalities can push your product

YouTube is changing the games media landscape – you need to adjust your marketing strategies accordingly, says uChannel Management’s director Sam Barkaway.

on Nov 4th 2016 at 9:41AM in News

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Opinion: Mainstream brands are at risk of being left behind by the digital generation

Opinion: Mainstream brands are at risk of being left behind by the digital generation

ESL UK’s co-managing director Spike Laurie discusses the new media behavior of the next
generation, and why mainstream media and brands must pay very, very close attention

on Aug 12th 2016 at 9:52AM in News
OPINION: Five things we learnt about VR from E3 2016

OPINION: Five things we learnt about VR from E3 2016

VR expert David Ranyard continues his regular columns looking at the future of virtual reality, and analyses the reaction to the hardware from this year’s E3.

on Jul 21st 2016 at 3:15PM in News
Opinion: We are leaving the EU - so now what?

Opinion: We are leaving the EU - so now what?

UKIE boss Dr Jo Twist talks about the uncertainty that Brexit presents UK games businesses, the questions that need answering, and what we can do in the mean time

on Jul 8th 2016 at 10:08AM in News
Analysis: How advertisers can make the most of the digital games revolution

Analysis: How advertisers can make the most of the digital games revolution

Generation Media’s digital media executive Sam Clutterbuck looks at what advertisers need to be aware of within the digital games space

on May 10th 2016 at 3:31PM in News

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Analysis: The impact of ad-blocking on the games industry

Analysis: The impact of ad-blocking on the games industry

26.5 per cent of gamers are blocking ads, threatening the main source of revenue for indie publishers. Venatus Media’s co-founder Rob Gay discusses the consequences of ad-blocking

on Mar 17th 2016 at 12:40PM in News
Which console is dominating festive ad space in 2015?

Which console is dominating festive ad space in 2015?

Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence

on Dec 1st 2015 at 2:04PM in News
'Find a new audience by looking outside of games'

'Find a new audience by looking outside of games'

Phuong Nguyen, head of eBay Advertising, discusses how games brands can utilise online insight to find new shopping groups

on Dec 1st 2015 at 1:53PM in News
Opinion: Biggest Gamescom ever was what you made of it

Opinion: Biggest Gamescom ever was what you made of it

The Gamescom numbers defied the experience somewhat.

Christopher Dring
by Christopher Dring
on Aug 13th 2015 at 12:09PM in News

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Micropayments, they grow up so fast: How in-game purchases have evolved to survive

Micropayments, they grow up so fast: How in-game purchases have evolved to survive

Karl MacGregor, VP of digital content at Worldpay, examines how in-game purchases have moved with the times in order to remain one of the hottest topics in today's industry

on Aug 3rd 2015 at 9:27AM in News
Insight: Doping in eSports - why the stakes are raised as the sector matures

Insight: Doping in eSports - why the stakes are raised as the sector matures

Harbottle & Lewis associate Kostyantyn Lobov details the issues facing various areas of the industry as allegations of doping run rampant in the eSports space.  

on Jul 24th 2015 at 2:40PM in News
International Insight: America

International Insight: America

It might be the land of the free, but is it the land of free-to-play? As the industry recovers from another huge E3 showing, SuperData CEO Joost van Dreunen examines ...

on Jul 15th 2015 at 9:27AM in News
Opinion: Ubisoft's gamble could be a game changer for VR

Opinion: Ubisoft's gamble could be a game changer for VR

VR has unquestionably been the most hotly debated topic in Los Angeles this week.

Christopher Dring
by Christopher Dring
on Jun 23rd 2015 at 4:06PM in News

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Insight: Getting the most out of games streaming

Insight: Getting the most out of games streaming

You can stop YouTubers and Twitch users from streaming your games, but should you?

on Jun 23rd 2015 at 9:30AM in News
Insight: The new age of advertising

Insight: The new age of advertising

505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion

on Jun 12th 2015 at 12:00PM in News
Insight: Managing retail and going global with your self-published game

Insight: Managing retail and going global with your self-published game

In part three of Jason Kingsley’s regular column on self-publishing, the Rebellion CEO discusses the workload pressures that come with going alone, and how to structure those important deals

on May 29th 2015 at 11:50AM in News
The practicalities of self-publishing and project timing

The practicalities of self-publishing and project timing

In the second of a four-part series of articles, Rebellion CEO shares his insight about where you should invest your time and effort

on May 27th 2015 at 2:00PM in News
To self-publish or not to self-publish?

To self-publish or not to self-publish?

In the first of a series of pieces, Rebellion CEO and creative director Jason Kingsley discusses the Sniper Elite studio’s journey into self-publishing

on May 26th 2015 at 2:15PM in News
Insight: 2015 is the year of the publisher

Insight: 2015 is the year of the publisher

In an age where any developer can be a games publisher, Sold Out boss Garry Williams discusses why studios are increasingly teaming up with sales and marketing specialists.

on May 7th 2015 at 11:00AM in News
Insight: The games industry should unite to end 'key stripping'

Insight: The games industry should unite to end 'key stripping'

Arty Rajendra, partner at Rouse Legal, discusses the legalities around key stripping and the impact it is having on the games business

on Mar 20th 2015 at 11:24AM in News
Insight: It's time for pay-per-view eSports

Insight: It's time for pay-per-view eSports

Jean-Charles Lacoste, MD of sports monetisation experts InPlayer, discusses what eSports businesses can do to generate better income

on Mar 12th 2015 at 10:47AM in News
Analysis: Why the games industry should embrace Bitcoin

Analysis: Why the games industry should embrace Bitcoin

Bitpay’s European marketing manager Wouter Vonk recently worked with Jagex to help them integrate bitcoin into Runescape. Here, he discusses the payment method’s future in games

on Mar 6th 2015 at 12:11PM in News