Entries in 'insight' (19)

Insight: Managing retail and going global with your self-published game

Insight: Managing retail and going global with your self-published game

In part three of Jason Kingsley’s regular column on self-publishing, the Rebellion CEO discusses the workload pressures that come with going alone, and how to structure those important deals

on May 29th 2015 at 11:50AM in News
The practicalities of self-publishing and project timing

The practicalities of self-publishing and project timing

In the second of a four-part series of articles, Rebellion CEO shares his insight about where you should invest your time and effort

on May 27th 2015 at 2:00PM in News
To self-publish or not to self-publish?

To self-publish or not to self-publish?

In the first of a series of pieces, Rebellion CEO and creative director Jason Kingsley discusses the Sniper Elite studio’s journey into self-publishing

on May 26th 2015 at 2:15PM in News
Insight: 2015 is the year of the publisher

Insight: 2015 is the year of the publisher

In an age where any developer can be a games publisher, Sold Out boss Garry Williams discusses why studios are increasingly teaming up with sales and marketing specialists.

on May 7th 2015 at 11:00AM in News

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Insight: The games industry should unite to end 'key stripping'

Insight: The games industry should unite to end 'key stripping'

Arty Rajendra, partner at Rouse Legal, discusses the legalities around key stripping and the impact it is having on the games business

on Mar 20th 2015 at 11:24AM in News
Insight: It's time for pay-per-view eSports

Insight: It's time for pay-per-view eSports

Jean-Charles Lacoste, MD of sports monetisation experts InPlayer, discusses what eSports businesses can do to generate better income

on Mar 12th 2015 at 10:47AM in News
Analysis: Why the games industry should embrace Bitcoin

Analysis: Why the games industry should embrace Bitcoin

Bitpay’s European marketing manager Wouter Vonk recently worked with Jagex to help them integrate bitcoin into Runescape. Here, he discusses the payment method’s future in games

on Mar 6th 2015 at 12:11PM in News
Analysis: Mobile and online prop up the TV ad space in 2014

Analysis: Mobile and online prop up the TV ad space in 2014

Henry Degnin, digital account manager at Generation Media, examines how mobile and online properties kept the TV advertising market afloat last year

on Feb 11th 2015 at 12:30PM in News

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INSIGHT: The rise of consoles as media hubs

INSIGHT: The rise of consoles as media hubs

James Brown, consumer retail analyst at Kantar Worldpanel, examines the rising importance of consoles as media hubs and casts an eye toward the role they may one day play ...

on Sep 18th 2014 at 3:23PM in News
OPINION: Would it really have mattered if Splatoon was a Mario game?

OPINION: Would it really have mattered if Splatoon was a Mario game?

New IP does not necessarily mean new ideas, argues MCV editor Christopher Dring

Christopher Dring
by Christopher Dring
on Sep 12th 2014 at 10:31AM in News
INSIGHT: How smaller businesses can thrive in the new games industry

INSIGHT: How smaller businesses can thrive in the new games industry

Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play, offers his advice on coping with the transition of the games industry

on Sep 12th 2014 at 10:20AM in News
INSIGHT: Iceberg Interactive's Gamescom showing

INSIGHT: Iceberg Interactive's Gamescom showing

PC specialist Iceberg Interactive went to Gamescom with some exciting games. Sales director Howard Newmark tells us more.

on Aug 21st 2014 at 10:02AM in News

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MCV @ GAMESCOM INSIGHT: Graphine on its new Granite SDK

MCV @ GAMESCOM INSIGHT: Graphine on its new Granite SDK

Aljosha Demeulemeester, CEO of middleware specialists Graphine Software, tells MCV @ Gamescom about the firm’s new Granite SDK. 

on Aug 14th 2014 at 2:45PM in News
MCV @ GAMESCOM INSIGHT: The impact of TV ads on boxed game sales

MCV @ GAMESCOM INSIGHT: The impact of TV ads on boxed game sales

Year-to-date games and consoles market sales data (boxed games) reveals a strong correlation between TV advertising and return on investment in what has been a buoyant 2014 thus far.

by Henry Degnin
on Aug 13th 2014 at 3:50PM in News
INSIGHT: How Mike Bithell became the world's first social developer

INSIGHT: How Mike Bithell became the world's first social developer

Mike. Bithell. Two words sure to strike fear into the heart of every game developer.

by Simon Byron
on Aug 11th 2014 at 10:15AM in News
INSIGHT: What the new consumer laws mean for etail

INSIGHT: What the new consumer laws mean for etail

Nic Murfett, interactive entertainment and sports groups associate at London law firm Harbottle & Lewis, explains what the new digital content laws are – and what they mean for online ...

on Jul 14th 2014 at 2:19PM in News

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INSIGHT: Could Android TV hurt consoles?

INSIGHT: Could Android TV hurt consoles?

Piers Harding-Rolls, head of games research at IHS Technology, questions whether Google’s latest Android-powered bid for the living room can disrupt the console rule of the PS4 and Xbox ...

on Jul 10th 2014 at 1:58PM in News
Digital costs more than you think

Digital costs more than you think

Leading games industry analyst and SuperData CEO Joost van Dreunen on how the move to digital isn’t generating revenue quite as easily as some companies might have hoped...

on Jul 1st 2014 at 3:52PM in News
Joost van Dreunen: The end of the end of the console

Joost van Dreunen: The end of the end of the console

When it comes to gaming, I’m an equal opportunity offender.

on Jun 18th 2014 at 10:00AM in News