Iwata: 3DS has proved handheld market is alive

The rejuvenation of 3DS has proved wrong those who though the smartphone boom had destroyed the handheld market, Nintendo boss Satoru Iwata has said.

The Japanese exec has also claimed that the company will once again register a profit on each 3DS sold in the first half of its next financial year.

"Last summer, when the sales pace of the Nintendo 3DS was slow, there were extreme remarks saying, ‘With the penetration of smartphones, will there still be a market for handheld hardware?’ which was almost equal to ‘Handheld hardware is not necessary anymore’” he told investors.

"I believe we proved that such opinions are incorrect."

Iwata could not ignore the fact, however, that 3DS missed its sales expectations for its first year.

"Because the start of the year-end sales season was slower both in the US and in Europe in comparison to the last few years, and because we could not cover the lack of sales even after the sales gained momentum, the total sales did not reach our forecast," Iwata added.

"Considering that, in the end, the momentum at the end of the year was almost as we had expected, we have to look back on the fact that we could not boost sales a little earlier. "

About MCV Staff

Check Also

470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).