Entries in 'lang' (3)
EA: Innovation is more important than ever
Electronic Arts may be focusing more and more resources on fewer and fewer super-brands, but it insists it is equally committed to creating new franchises and working with pioneering studios.
EA: ‘Fewer and bigger brands strategy is already paying off’
Electronic Arts gathered key retail and media partners in West London last week for its annual Showcase event, where it put the spotlight on its biggest releases for the year ...
EA predicts bright future on iPod
EA’s UK marketing director has spoken of the firm’s admiration for iPhone and iPod Touch as games consoles – and discussed whether they can rival DS and PSP.
