Entries in 'lapsed' (2)

Black Wii targets lapsed gamers

Black Wii targets lapsed gamers

Nintendo believes that its new sleek black Wii console can single-handedly lure hard-to-reach consumers back into gaming.

Ben Parfitt
by Ben Parfitt
on Oct 27th 2009 at 10:18AM in News
Sony targeting Wii owners

Sony targeting Wii owners

Sony says it will win over lapsed gamers, Wii owners and former PlayStation 2 gamers with its mammoth marketing push for PS3.

Ben Parfitt
by Ben Parfitt
on Aug 27th 2009 at 1:24PM in News