Entries in 'length' (5)
Would you rather play an amazing game for one hour or a tedious one for 50?
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012.
A new multi-year agreement has been agreed between Codemasters and motorsport body F1.
Generation Media takes a look at why more games TV advertisements are longer than ever, with a year-on-year comparison.