Entries in 'Licensing' (28)
Sir Alex Ferguson might be calling time on his relationship with the beautiful game, but EA wants its love affair to continue.
America’s ongoing struggle to rationalise its gun laws has now affected the video game space.
Canadian developer Roadhouse Interactive has become the latest studio to get its hands on an official Warhammer license.
2012 has seen publishing giant Ubisoft unveil new IP, take its flagship brand to new heights and even sign a couple of Hollywood movie deals.
Grand Theft Auto Vice City has been removed from Steam and other digital retailers.
The Next World Rally Championship game will be published in the UK by PQube this October.
Video gaming merchandise has become big business, but both retailers and publishers are still learning what works. James Batchelor details the possibilities and pitfalls of bringing video game brands to ...
Video games themselves can of course be a form of merchandise.
EA has kicked off a licensing drive for Mass Effect 3, with accessories, figures, posters and more ready to rock retail this Friday.
Would-be licensees are lining up to get a piece of Skylanders, says Activision.
Sonic merchandise is in “hot demand”, says Sega. The publisher launched a licensing drive for its mascot last year, and has partnered with a range of companies to put Sonic’s face ...
D3Publisher has acquired the rights to publish games based on DreamWorks movie IPs, following THQ’s retreat from the sector.
It’s going to be a Mario Kart Christmas if Nintendo gets their way, as the firm has teamed up with Tomy for a range of new toys.
Long-term industry face and EA founder Trip Hawkins has revisited the two-decade old debate about platform holder software licensing, blaming it for the death of creativity in the modern market.
Clothes, accessories and fitness apparel based on the Just Dance franchise are on their way to shops.
Ubisoft has appointed Copyright Promotions Licensing Group (CPLG) as its European licensing agent for its Rabbids, Imagine and Just Dance brands.
Sega Europe will up the ante of its licensing program this year, securing new merchandising deals for its hottest properties, such as Sonic The Hedgehog.
Long-running publisher Atari has hired two new senior managers to bolster its US operations.
Cheyenne Mountain Entertainment has lost the licence for Stargate – which could spell the end for its MMO Stargate Worlds.
Following the news earlier of its agreement to extend its deal for the UFC video games licence, THQ has also confirmed as extension to its partnership with Nickelodeon to ...
With two successful console games under its belt, publisher THQ has announced that its deal with Zuffa for the rights to video games based on the Ultimate Fighting Championship IP ...
Toys, books and clothes will accompany the blockbuster launch of Star Wars: Force Unleashed II on October 29th.
Koch Media says its new game Prison Break: The Conspiracy will be a success when it arrives in March – even though the TV show it is based on finished ...
Europe's dominant site for licensing across games, toys, sport, fashion and more achieved record readership last month.