Entries in 'Licensing' (22)
FEATURE: How to licence your games
Video gaming merchandise has become big business, but both retailers and publishers are still learning what works. James Batchelor details the possibilities and pitfalls of bringing video game brands to ...
Mass Effect 3 merchandise lifts off
EA has kicked off a licensing drive for Mass Effect 3, with accessories, figures, posters and more ready to rock retail this Friday.
Skylanders licensing business takes off
Would-be licensees are lining up to get a piece of Skylanders, says Activision.
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Sega sees Sonic toys sales surge
Sonic merchandise is in “hot demand”, says Sega. The publisher launched a licensing drive for its mascot last year, and has partnered with a range of companies to put Sonic’s face ...
D3P nabs DreamWorks games licence
D3Publisher has acquired the rights to publish games based on DreamWorks movie IPs, following THQ’s retreat from the sector.
Nintendo trusts Tomy with Mario Kart toys
It’s going to be a Mario Kart Christmas if Nintendo gets their way, as the firm has teamed up with Tomy for a range of new toys.
Hawkins blames software licensing for creativity decline
Long-term industry face and EA founder Trip Hawkins has revisited the two-decade old debate about platform holder software licensing, blaming it for the death of creativity in the modern market.
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You’ve played the game, now buy the T-shirt
Clothes, accessories and fitness apparel based on the Just Dance franchise are on their way to shops.
Ubisoft appoints licensing group
Ubisoft has appointed Copyright Promotions Licensing Group (CPLG) as its European licensing agent for its Rabbids, Imagine and Just Dance brands.
Sega expands licensing team
Sega Europe will up the ante of its licensing program this year, securing new merchandising deals for its hottest properties, such as Sonic The Hedgehog.
Ex-Midway VP joins Atari
Long-running publisher Atari has hired two new senior managers to bolster its US operations.
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Stargate Worlds studio loses licence
Cheyenne Mountain Entertainment has lost the licence for Stargate – which could spell the end for its MMO Stargate Worlds.
SpongeBob extends THQ deal
Following the news earlier of its agreement to extend its deal for the UFC video games licence, THQ has also confirmed as extension to its partnership with Nickelodeon to ...
THQ extends UFC deal
With two successful console games under its belt, publisher THQ has announced that its deal with Zuffa for the rights to video games based on the Ultimate Fighting Championship IP ...
Force Unleashed II licensing push
Toys, books and clothes will accompany the blockbuster launch of Star Wars: Force Unleashed II on October 29th.
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Can Koch game Break the licensing mold?
Koch Media says its new game Prison Break: The Conspiracy will be a success when it arrives in March – even though the TV show it is based on finished ...
Licensing.biz leaps to latest traffic high
Europe's dominant site for licensing across games, toys, sport, fashion and more achieved record readership last month.
Now ITV seeks console licensing deals
It’s not just the BBC that wants to boost its games activity – ITV also wants to see more of its key properties on consoles after having already licensed hit ...
Ubisoft to cut licensing spend
Despite Avatar’s record-breaking performance at the box office, Ubisoft’s game of the film has failed to impress either critic or consumers – and now the French publisher is saying ...
PlayStation peripherals boom on the way
Whilst it still has some way to go to top the multitude of Wii and DS accessories that have for some time dominated much of retails’ gaming shelf space, Sony ...
