Entries in 'long' (7)

ONM 'refresh' due as Nair returns and Long departs

ONM 'refresh' due as Nair returns and Long departs

Future's Official Nintendo Magazine is to get a refresh ahead of the Wii U launch later this year, the firm has told MCV.

Michael French
by Michael French
on May 24th 2012 at 8:49AM in News
The changing length of games TV ad campaigns

The changing length of games TV ad campaigns

The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012. 

Dominic Sacco
by Dominic Sacco
on Apr 10th 2012 at 10:00AM in News
OPINION: Vita brings New Life in the New Year

OPINION: Vita brings New Life in the New Year

This has been a tough year for traditional games handhelds.

Michael French
by Michael French
on Nov 25th 2011 at 8:39AM in News
Bad Company stays on target

Bad Company stays on target

Right from the off, EA hasn’t been afraid to be honest about its lofty ambitions for Battlefield: Bad Company 2, and four weeks on from its release DICE’s shooter ...

Ben Parfitt
by Ben Parfitt
on Mar 30th 2010 at 10:53AM in News

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No marketing? No success on Wii

No marketing? No success on Wii

If publishers commit to long-term marketing of their titles they can most definitely succeed on the Wii, Nintendo’s American boss Reggie Fils-Aime has stated.

Ben Parfitt
by Ben Parfitt
on Mar 18th 2010 at 7:53AM in News
Multiplayer key to BFBC2’s long tail

Multiplayer key to BFBC2’s long tail

Post-release digital support titles is very much the trend nowadays and is proving a popular means of monetising new games, but EA sees its ongoing support for Battlefield: Bad Company ...

Ben Parfitt
by Ben Parfitt
on Mar 15th 2010 at 12:19PM in News
Just Cause 2 offers “150 hours of gameplay”

Just Cause 2 offers “150 hours of gameplay”

Following the release of a playable demo yesterday, Square Enix has told MCV that action outing Just Cause 2 will offer around six days worth of gaming and is a ...

Ben Parfitt
by Ben Parfitt
on Mar 5th 2010 at 10:34AM in News