Entries in 'Machinima' (6)

Microsoft and Machinima defend YouTube Xbox One deal

Microsoft and Machinima defend YouTube Xbox One deal

Microsoft and Machinma have responded to yesterday's report on the pair's confidential Xbox One endorsement arrangement, claiming that the deal was a “typical marketing partnership.”

Erik Johnson
by Erik Johnson
on Jan 21st 2014 at 9:28PM in News
Microsoft paying YouTube content producers for Xbox One coverage - report

Microsoft paying YouTube content producers for Xbox One coverage - report

Microsoft reportedly made deals with several Machinima video partners for extra pay, provided they promote Xbox One without mentioning any endorsement from the firm.

Erik Johnson
by Erik Johnson
on Jan 21st 2014 at 7:50AM in News
Machinima, The Queen and thousands of pounds worth of prizes in this week's MCV

Machinima, The Queen and thousands of pounds worth of prizes in this week's MCV

This latest MCV – which is now available to view online – features pieces on the street date debate, the global problem caused by UK price wars and our interview with Machinima ...

Christopher Dring
by Christopher Dring
on May 17th 2013 at 12:39PM in News
Machinima: Lights, camera, traction

Machinima: Lights, camera, traction

Two weeks ago we took a long look at the current state of advertising games on TV, and the jury is still out on the value of that medium. But ...

Michael French
by Michael French
on May 17th 2013 at 11:10AM in News

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Online video giant Machinima expands to UK

Online video giant Machinima expands to UK

One of the most popular YouTube channels for games content is setting up a dedicated UK business.

Michael French
by Michael French
on Apr 9th 2013 at 11:16AM in News
LGC: Video games is the second most popular category on YouTube

LGC: Video games is the second most popular category on YouTube

Video must be at the heart of publishers’ modern marketing strategy, says Google.

Christopher Dring
by Christopher Dring
on Nov 21st 2012 at 5:44PM in News