Entries in 'marketing' (212)
Far Cry 3 guns for Christmas hit
The manic Christmas sales period will blast off with Far Cry 3 on September 7th.
J'ACCUSE: There's life in Vita
System 3 boss and industry veteran Mark Cale explains why PS Vita has the potential to be an iPad-beater and what Sony could do to help the handheld prosper in ...
Sorcery
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PlayStation Move has enabled gamers to carry out things they might dream of in reality. Dancing a number on Broadway, working out with Spice Girl’s Mel B or even performing Kung ...
Warner Bros revs up summer campaign for Lollipop Chainsaw
Warner is cutting through to core gamers with ads for its zombie cheerleader action title Lollipop Chainsaw.
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MCV Pacific Weekly Wrap-Up
The Aussie government makes several moves this week, while the NZGDA conference announces its lineup and Call of Duty hits TV.
Starhawk press campaign takes flight
Retail, specialist press and the PlayStation Access team have been recruited to push Sony’s latest PS3 shooter Starhawk.
505 aims for success with Sniper
Hype surrounding 505 Games’ big summer shooter release Sniper Elite V2?is growing fast.
Games and consoles TV advertising at five-year low?
This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years.
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Is Tesco the home of game advertising?
We compare last year's TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s.
The changing length of games TV ad campaigns
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012.
Ubisoft deploys £1m Ghost Recon campaign
Publisher Ubisoft is splashing a cool £1m to promote Ghost Recon: Future Soldier.
Namco conjures up £500k The Witcher 2 campaign
The Witcher 2 will launch on 360 with the help of a £500,000 marketing push.
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HMV ramps up games marketing "to attract former GAME customers"
A video games themed in-store marketing campaign will kick off at entertainment retailer HMV later this month.
Vita's £1.5m Easter campaign
Sony is pouring £1.5million into an Easter campaign for PlayStation Vita.
Top Ten games TV campaigns: 2011 vs 2012
Games and consoles TV advertising has experienced a 25 per cent year-on-year decline in activity from the start of 2012 to March 11th.
FEATURE: Marketing digital games
Retail naysayers would have you believe the good ship ‘boxed product’ is sinking, and salvation lies in the new world of digital games.
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Prototype 2 secures Champions League TV spot
Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month.
TV ads: Apple vs games publishers
Apple’s shadow over the video games market is there for all to see. We look at how its TV footprint compares to other games publishers'.
MCV GameTime: Industry TV advertising monitor (wk ending January 29th)
2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent).
$50m marketing campaign for US Vita launch
Sony Computer Entertainment America has invested around $50 million in its campaign for PlayStation Vita.
Blizzard curbs World of Warcraft exodus
A total of 100,000 World of Warcraft subscribers left the PC MMO during the three months ending December 31st, according to financial documents filed by Activision Blizzard.
Nintendo will hire from within for post-Paine era
David Yarnton confirmed this week that his overseeing of Nintendo’s UK marketing will be short-term.
The Darkness II ad plan revealed
2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II.
Valentine's Day love ready for Catherine
Catherine is making advances on the High Street, thanks to publisher Deep Silver’s seductive POS campaign.
Catherine
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There is nothing quite like Catherine on the market. The action-adventure-puzzler blends horror elements with dating simulation gameplay.
