Entries in 'marketing' (42)

Square to set army of Lara Crofts loose on London Tube to promote Lara Croft GO

Square to set army of Lara Crofts loose on London Tube to promote Lara Croft GO

In an effort to market its new mobile title Lara Croft GO, Square Enix is setting an number of models dressed up as Lara Croft loose on the London Underground.

on Aug 27th 2015 at 4:10PM in News
Marketing start-up SuperAwesome raises $7m in funding

Marketing start-up SuperAwesome raises $7m in funding

UK-based marketing and ad start-up SuperAwesome has raised $7m in a new round of funding. 

Alex Calvin
by Alex Calvin
on Jul 21st 2015 at 10:38AM in News
Insight: The new age of advertising

Insight: The new age of advertising

505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion

on Jun 12th 2015 at 12:00PM in News
MCV Awards 2015: PlayStation UK marketing team wins two

MCV Awards 2015: PlayStation UK marketing team wins two

Having dominated last year’s MCV Awards, 2015’s industry celebration saw PlayStation UK’s marketing team triumph once again.

on Apr 17th 2015 at 11:51AM in News

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Reality check - HTC on whether VR is going to change the world

Reality check - HTC on whether VR is going to change the world

In the last few years, VR has gone from a one horse race to having a number of different players. 

Alex Calvin
by Alex Calvin
on Mar 19th 2015 at 11:15AM in News
HTC to take its Vive VR headset on tour

HTC to take its Vive VR headset on tour

Tech firm HTC is planning a world tour to let consumers try its new VR headset, Vive. 

Alex Calvin
by Alex Calvin
on Mar 19th 2015 at 10:32AM in News
Angry Birds Burger King promotion kicks off next week

Angry Birds Burger King promotion kicks off next week

The UK arm of Burger King will from next week start offering Angry Birds themed kids meals.

Ben Parfitt
by Ben Parfitt
on Jan 13th 2015 at 12:19PM in News
UK games industry splashes £107m on marketing this Christmas

UK games industry splashes £107m on marketing this Christmas

The UK games industry is spending a huge £107m on marketing this Q4.

Christopher Dring
by Christopher Dring
on Nov 7th 2014 at 10:05AM in News

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GAME kicks off its Christmas marketing campaign

GAME kicks off its Christmas marketing campaign

‘It’s GAME Season’ – that’s the marketing line for this year’s Christmas marketing drive from retailer GAME.

Ben Parfitt
by Ben Parfitt
on Oct 30th 2014 at 2:57PM in News
Nintendo launches Frubes marketing campaign

Nintendo launches Frubes marketing campaign

Nintendo characters are to start appearing on the packing of kids’ yoghurt snack Frubes as part of a new promotion.

Matthew Jarvis
by Matthew Jarvis
on Oct 2nd 2014 at 2:41PM in News
INSIGHT: How smaller businesses can thrive in the new games industry

INSIGHT: How smaller businesses can thrive in the new games industry

Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play, offers his advice on coping with the transition of the games industry

on Sep 12th 2014 at 10:20AM in News

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What does it say about reviews that Destiny shipped $500m without them?

What does it say about reviews that Destiny shipped $500m without them?

Destiny is already a huge commercial success, yet hardly any major specialist games site has published its review of the game.

Ben Parfitt
by Ben Parfitt
on Sep 11th 2014 at 3:32PM in News
Sony: We're treating Destiny like a first-party game

Sony: We're treating Destiny like a first-party game

Destiny may be an Activision title coming out on both PlayStation and Xbox, but Sony says it has given the title the first party treatment.

Ben Parfitt
by Ben Parfitt
on Sep 9th 2014 at 2:49PM in News
EA hires former Starbucks digital boss Chris Bruzzo

EA hires former Starbucks digital boss Chris Bruzzo

Chris Bruzzo has been named as EA’s new chief marketing officer.

Ben Parfitt
by Ben Parfitt
on Sep 3rd 2014 at 2:31PM in News
Microsoft to confirm job cuts this week, report says

Microsoft to confirm job cuts this week, report says

Something in the region of 6,000 job cuts could to be announced at Microsoft later this week, a report has claimed.

Ben Parfitt
by Ben Parfitt
on Jul 15th 2014 at 9:43AM in News

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Over a quarter of gaming YouTubers have been paid for coverage

Over a quarter of gaming YouTubers have been paid for coverage

21 per cent of popular video game YouTubers have admitted to being paid by developers to cover their titles.

Ben Parfitt
by Ben Parfitt
on Jul 14th 2014 at 12:06PM in News
The Witcher 3 could boast better resolution on PS4, but dev reckons it shouldn't matter to gamers

The Witcher 3 could boast better resolution on PS4, but dev reckons it shouldn't matter to gamers

Upcoming action RPG The Witcher 3 looks likely to become yet another title that hits 1080p on PS4 but falls short on Xbox One.

Ben Parfitt
by Ben Parfitt
on May 13th 2014 at 12:32PM in News
Nintendo plans year-long Mario Kart 8 marketing campaign

Nintendo plans year-long Mario Kart 8 marketing campaign

Nintendo’s marketing campaign for Mario Kart 8 will run until the end of the year, the firm says.

Alex Calvin
by Alex Calvin
on Apr 25th 2014 at 1:34PM in News
Ward slams Nintendo and EA over Wii U's Need for Speed: Most Wanted

Ward slams Nintendo and EA over Wii U's Need for Speed: Most Wanted

Criterion founder Alex Ward has attacked both Nintendo and EA over their treatment of Need for Speed: Most Wanted on Wii U.

Ben Parfitt
by Ben Parfitt
on Mar 10th 2014 at 12:56PM in News
How do you sell a 'menace' like Dark Souls II?

How do you sell a 'menace' like Dark Souls II?

A game like Dark Souls has no right to be talked about in the same breath as Skyrim.

Christopher Dring
by Christopher Dring
on Feb 21st 2014 at 11:53AM in News
The rise of DayZ - how selling games is changing

The rise of DayZ - how selling games is changing

The practice of selling games has changed forever.

Greg Lockley
by Greg Lockley
on Jan 21st 2014 at 12:10PM in News
Lack of single-player presents marketing challenge for Titanfall

Lack of single-player presents marketing challenge for Titanfall

Consumers have become so accustomed to movie-style trailers that marketing online-only games is a big ask.

Ben Parfitt
by Ben Parfitt
on Jan 14th 2014 at 3:36PM in News
It's not finished and had no marketing - yet DayZ wins Xmas sales race

It's not finished and had no marketing - yet DayZ wins Xmas sales race

The biggest game of Christmas was released on just one platform, had no marketing and it isn’t even finished yet.

Greg Lockley
by Greg Lockley
on Jan 10th 2014 at 10:25AM in News
VIDEO: Sony begins Japanese PS4 marketing with new TV spot

VIDEO: Sony begins Japanese PS4 marketing with new TV spot

The first TV spot for PS4 has gone live in Japan.

Ben Parfitt
by Ben Parfitt
on Jan 2nd 2014 at 3:05PM in News