Entries in 'marketing' (33)

Nintendo launches Frubes marketing campaign

Nintendo launches Frubes marketing campaign

Nintendo characters are to start appearing on the packing of kids’ yoghurt snack Frubes as part of a new promotion.

Matthew Jarvis
by Matthew Jarvis
on Oct 2nd 2014 at 2:41PM in News
INSIGHT: How smaller businesses can thrive in the new games industry

INSIGHT: How smaller businesses can thrive in the new games industry

Former Call of Duty marketing director Ian McClellan, who now operates his own agency Plug and Play, offers his advice on coping with the transition of the games industry

on Sep 12th 2014 at 10:20AM in News
What does it say about reviews that Destiny shipped $500m without them?

What does it say about reviews that Destiny shipped $500m without them?

Destiny is already a huge commercial success, yet hardly any major specialist games site has published its review of the game.

Ben Parfitt
by Ben Parfitt
on Sep 11th 2014 at 3:32PM in News

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Sony: We're treating Destiny like a first-party game

Sony: We're treating Destiny like a first-party game

Destiny may be an Activision title coming out on both PlayStation and Xbox, but Sony says it has given the title the first party treatment.

Ben Parfitt
by Ben Parfitt
on Sep 9th 2014 at 2:49PM in News
EA hires former Starbucks digital boss Chris Bruzzo

EA hires former Starbucks digital boss Chris Bruzzo

Chris Bruzzo has been named as EA’s new chief marketing officer.

Ben Parfitt
by Ben Parfitt
on Sep 3rd 2014 at 2:31PM in News
Microsoft to confirm job cuts this week, report says

Microsoft to confirm job cuts this week, report says

Something in the region of 6,000 job cuts could to be announced at Microsoft later this week, a report has claimed.

Ben Parfitt
by Ben Parfitt
on Jul 15th 2014 at 9:43AM in News
Over a quarter of gaming YouTubers have been paid for coverage

Over a quarter of gaming YouTubers have been paid for coverage

21 per cent of popular video game YouTubers have admitted to being paid by developers to cover their titles.

Ben Parfitt
by Ben Parfitt
on Jul 14th 2014 at 12:06PM in News

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The Witcher 3 could boast better resolution on PS4, but dev reckons it shouldn't matter to gamers

The Witcher 3 could boast better resolution on PS4, but dev reckons it shouldn't matter to gamers

Upcoming action RPG The Witcher 3 looks likely to become yet another title that hits 1080p on PS4 but falls short on Xbox One.

Ben Parfitt
by Ben Parfitt
on May 13th 2014 at 12:32PM in News
Nintendo plans year-long Mario Kart 8 marketing campaign

Nintendo plans year-long Mario Kart 8 marketing campaign

Nintendo’s marketing campaign for Mario Kart 8 will run until the end of the year, the firm says.

Alex Calvin
by Alex Calvin
on Apr 25th 2014 at 1:34PM in News
Ward slams Nintendo and EA over Wii U's Need for Speed: Most Wanted

Ward slams Nintendo and EA over Wii U's Need for Speed: Most Wanted

Criterion founder Alex Ward has attacked both Nintendo and EA over their treatment of Need for Speed: Most Wanted on Wii U.

Ben Parfitt
by Ben Parfitt
on Mar 10th 2014 at 12:56PM in News
How do you sell a 'menace' like Dark Souls II?

How do you sell a 'menace' like Dark Souls II?

A game like Dark Souls has no right to be talked about in the same breath as Skyrim.

Christopher Dring
by Christopher Dring
on Feb 21st 2014 at 11:53AM in News

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The rise of DayZ - how selling games is changing

The rise of DayZ - how selling games is changing

The practice of selling games has changed forever.

Greg Lockley
by Greg Lockley
on Jan 21st 2014 at 12:10PM in News
Lack of single-player presents marketing challenge for Titanfall

Lack of single-player presents marketing challenge for Titanfall

Consumers have become so accustomed to movie-style trailers that marketing online-only games is a big ask.

Ben Parfitt
by Ben Parfitt
on Jan 14th 2014 at 3:36PM in News
It's not finished and had no marketing - yet DayZ wins Xmas sales race

It's not finished and had no marketing - yet DayZ wins Xmas sales race

The biggest game of Christmas was released on just one platform, had no marketing and it isn’t even finished yet.

Greg Lockley
by Greg Lockley
on Jan 10th 2014 at 10:25AM in News
VIDEO: Sony begins Japanese PS4 marketing with new TV spot

VIDEO: Sony begins Japanese PS4 marketing with new TV spot

The first TV spot for PS4 has gone live in Japan.

Ben Parfitt
by Ben Parfitt
on Jan 2nd 2014 at 3:05PM in News

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Sony embarks on 'biggest PlayStation launch campaign in history'

Sony embarks on 'biggest PlayStation launch campaign in history'

It may already be sold out at most stores but Sony is still spending more money than ever has on promoting the PlayStation 4.

Christopher Dring
by Christopher Dring
on Nov 8th 2013 at 9:20AM in News
SuperAwesome reaches 13m kids a month

SuperAwesome reaches 13m kids a month

SuperAwesome has announced that its network now reaches 13m unique children each month.

Alex Calvin
by Alex Calvin
on Nov 7th 2013 at 4:30PM in News
eBay's Christmas video games opportunity

eBay's Christmas video games opportunity

Phuong Nguyen, the head of eBay Advertising in the UK, looks at the firm’s data and discusses festive shopping trends and the opportunities that this presents for the video game ...

on Oct 16th 2013 at 2:17PM in News
Warner Bros spends big on Batman: Arkham Origins

Warner Bros spends big on Batman: Arkham Origins

Forget PS4 and Xbox One, one of the biggest marketing campaigns of Christmas will be for a current-gen game.

Christopher Dring
by Christopher Dring
on Oct 15th 2013 at 3:38PM in News
UK games industry spending £128m on Christmas advertising

UK games industry spending £128m on Christmas advertising

There may be fewer games on shelves from fewer publishers, but the UK boxed games industry will spend £128m on advertising this Q4 – £30m more than last year.

Christopher Dring
by Christopher Dring
on Oct 11th 2013 at 11:35AM in News
Microsoft accuses AdAge reports of misinterpretation

Microsoft accuses AdAge reports of misinterpretation

Having found itself once again at the heart of a PR maelstrom yesterday, Microsoft has distanced itself about reports regarding Xbox One’s advertising platform.

Ben Parfitt
by Ben Parfitt
on Oct 8th 2013 at 9:31AM in News
UPDATED: Xbox One "brings marketers a huge trove of data about what's going on in living rooms"

UPDATED: Xbox One "brings marketers a huge trove of data about what's going on in living rooms"

Xbox’s chief marketing and strategy officer this weekend told an audience of advertisers that the console could change the way they engage with consumers.

Ben Parfitt
by Ben Parfitt
on Oct 7th 2013 at 12:09PM in News
Microsoft announces international Xbox One tour

Microsoft announces international Xbox One tour

A worldwide Xbox One promotional tour will kick off later this week.

Ben Parfitt
by Ben Parfitt
on Sep 30th 2013 at 12:57PM in News
The evolution of the marketing manager

The evolution of the marketing manager

OPM's Jordan Adcock examines the changing role of marketing jobs:

OPM Recruitment
by OPM Recruitment
on Sep 16th 2013 at 12:12PM in News