Entries in 'marketing' (21)
Mario will once again be gracing the boxes of McDonalds Happy Meals in the UK.
Developers will soon be prevented from using anything other than in-game shots in a title’s Steam Store carousel.
Square Enix’s upcoming Deus Ex: Mankind Divided has stoked the fire once again by drawing on another controversial topic in its marketing.
Minecraft creator Mojang has laid out a new set of rules designed to clamp down on the commercial use of Minecraft servers for advertising.
Gamers will have a chance to win Uncharted prizes during tonight (Friday, May 6th)’s Gogglebox.
Ahead of its Uncovered: Final Fantasy XV live stream tonight, Square Enix has been pushing the title at London’s own Waterloo Station.
Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence
YouTube star Jade Jolie will deal with extreme weather conditions in a publicity stunt for Rise of the Tomb Raider.
Want to know what the 'PS4 Life' looks like?
Microsoft is backing Rise of the Tomb Raider with an expensive and unusual marketing push.
You know a company plans to go big with a game when it starts the marketing for it almost a year in advance.
It’s not even November but retailer GAME has hit go on its Christmas marketing campaign.
Twitter’s Sam Bateman will provide a keynote presentation at next month’s London Games Conference.
Nintendo is going all-out to support, Super Mario Maker, which launches tomorrow (September 11th).
In an effort to market its new mobile title Lara Croft GO, Square Enix is setting an number of models dressed up as Lara Croft loose on the London Underground.
UK-based marketing and ad start-up SuperAwesome has raised $7m in a new round of funding.
505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion
Having dominated last year’s MCV Awards, 2015’s industry celebration saw PlayStation UK’s marketing team triumph once again.
In the last few years, VR has gone from a one horse race to having a number of different players.
Tech firm HTC is planning a world tour to let consumers try its new VR headset, Vive.
The UK arm of Burger King will from next week start offering Angry Birds themed kids meals.