Entries in 'marketing' (273)
Criterion founder Alex Ward has attacked both Nintendo and EA over their treatment of Need for Speed: Most Wanted on Wii U.
A game like Dark Souls has no right to be talked about in the same breath as Skyrim.
The practice of selling games has changed forever.
Consumers have become so accustomed to movie-style trailers that marketing online-only games is a big ask.
The biggest game of Christmas was released on just one platform, had no marketing and it isn’t even finished yet.
The first TV spot for PS4 has gone live in Japan.
It may already be sold out at most stores but Sony is still spending more money than ever has on promoting the PlayStation 4.
SuperAwesome has announced that its network now reaches 13m unique children each month.
Phuong Nguyen, the head of eBay Advertising in the UK, looks at the firm’s data and discusses festive shopping trends and the opportunities that this presents for the video game ...
Forget PS4 and Xbox One, one of the biggest marketing campaigns of Christmas will be for a current-gen game.
There may be fewer games on shelves from fewer publishers, but the UK boxed games industry will spend £128m on advertising this Q4 – £30m more than last year.
Having found itself once again at the heart of a PR maelstrom yesterday, Microsoft has distanced itself about reports regarding Xbox One’s advertising platform.
Xbox’s chief marketing and strategy officer this weekend told an audience of advertisers that the console could change the way they engage with consumers.
A worldwide Xbox One promotional tour will kick off later this week.
OPM's Jordan Adcock examines the changing role of marketing jobs:
A major TV campaign and an Oxford Street stunt will form part of the marketing blitz for F1 2013.
When 3DS launched, MCV visited High Street stores to talk 3DS with store staff, and we were disappointed by the results.
There’s one week left to vote for the Game Connection Marketing Awards.
An associate producer from developer Volition has spoken out about her discomfort at the series’ handling by former publisher THQ.
It’s out now, but Nintendo expects Pikmin 3 to be a Wii U system-seller right up until Christmas.
Electronic Arts has taken its hit FIFA Ultimate Team mode on a major PR and retail tour in a bid to educate the masses.
Saints Row: The Third may have broken records for THQ, but new publisher Deep Silver says Saints Row IV will do even better.
The world of mobile has opened up a variety of new routes to market.
Three names from the PR business have joined forces to launch a new marketing services agency.
Nintendo is putting its money where its mouth is for upcoming 3DS system shifter, Animal Crossing: New Leaf.