Entries in 'marketing' (249)
EA Sports president Peter Moore has warned the publishing community against using traditional logic when marketing their games – which he believes offers too little, too late to succeed.
In its biggest statement of intention to date, platform holder Sony is to spend a massive £82m on its European marketing push for its RRP reduced and redesigned PS3 Slim.
Supermarket giant Sainsbury’s has pledged to triple its games-related ad spend in an attempt to drive hardware sales this Christmas.
Eidos has unveiled plans for the promotional blitz backing upcoming kids title Mini Ninjas.
Microsoft has revealed its mammoth marketing plans for upcoming Xbox 360 blockbuster, Halo 3: ODST.
THQ has signed up ex-Blue Peter presenter Konnie Huq to head up its ‘Your Hero’ marketing campaign for upcoming title Drawn To Life: The Next Chapter.
Mario and Sonic At The Olympic Winter Games may be a few months from launch, but publisher Sega has already begun its ‘biggest ever’ marketing campaign for the title.
As interest in the real-life Ashes hits fever pitch, Nintendo and Codemasters have teamed up to promote the Wii edition of the series’ official game.
Publisher Capcom has vowed to keep up the TV advertising to promote its new Monster Hunter game.
THQ's UK office has hired popular Midway exec Mark Cook as product marketing manager for UK & Europe. Cook will look after the seven-month marketing campaign for Darksiders.
Sony has confirmed it will launch a new PS3 hardware bundle across the UK this Friday, as part of the company’s plan to promote the launch of the promising action ...
Classic boxing re-make Punch-Out!! will be the biggest Wii launch of 2009 so far, Nintendo has told MCV.
High Street giant Gamestation has vowed to slash prices in its biggest Easter marketing campaign to date.
Japanese publisher Capcom is set to ramp up promotion for its Monster Hunter series in Europe, in an attempt to ape the success of the series in the East.
Global internet giant Google has announced a further 200 job losses, with the cuts to be focused on its sales and marketing operations and half coming from its North American ...