Entries in 'marketing' (249)
Codemasters hopes to take F1 2012 to the masses with its TV campaign.
Konami says PES 2013 is a game that will grow over time to become a ‘title contender’.
This week’s issue of MCV includes a Golden Ticket that gives users 24 hours of free membership to Moshi Monsters.
Ubisoft has announced that Mark Slaughter has assumed the role of head of marketing at its UK office.
Activision has revealed its intentions to become much more involved in the mobile space.
EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy.
Former SCE UK marketing director Alan Duncan has accepted a role at lettings specialist Upad.
Sony used its Gamescom press conference to effectively relaunch its Vita handheld for Christmas.
This week down under, MCV speaks to THQ about marketing Darksiders II, developers respond to Ouya and we interview Peter Molyneux.
Ubisoft is looking for a new marketing boss, following Murray Pannell's decision to seek a new challenge.
This week down under, more evidence of GAME Australia struggling comes up as it approaches its deadline to attract a buyer by next week:
The manic Christmas sales period will blast off with Far Cry 3 on September 7th.
System 3 boss and industry veteran Mark Cale explains why PS Vita has the potential to be an iPad-beater and what Sony could do to help the handheld prosper in ...
Warner is cutting through to core gamers with ads for its zombie cheerleader action title Lollipop Chainsaw.
The Aussie government makes several moves this week, while the NZGDA conference announces its lineup and Call of Duty hits TV.
Retail, specialist press and the PlayStation Access team have been recruited to push Sony’s latest PS3 shooter Starhawk.
Hype surrounding 505 Games’ big summer shooter release Sniper Elite V2?is growing fast.
This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years.
We compare last year's TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s.
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012.
Publisher Ubisoft is splashing a cool £1m to promote Ghost Recon: Future Soldier.
The Witcher 2 will launch on 360 with the help of a £500,000 marketing push.
A video games themed in-store marketing campaign will kick off at entertainment retailer HMV later this month.