Entries in 'marketing' (249)
'Broadest ever' F1 campaign unveiled
Codemasters hopes to take F1 2012 to the masses with its TV campaign.
PES 2013 is in for the 'long-haul'
Konami says PES 2013 is a game that will grow over time to become a ‘title contender’.
Mind Candy readies global campaign for Moshi Monsters Golden Ticket offer
This week’s issue of MCV includes a Golden Ticket that gives users 24 hours of free membership to Moshi Monsters.
Mark Slaughter made Head of Marketing at Ubisoft
Ubisoft has announced that Mark Slaughter has assumed the role of head of marketing at its UK office.
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Activision considering all brands for mobile
Activision has revealed its intentions to become much more involved in the mobile space.
Facebook drawing EA ad money away from TV and print
EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy.
Alan Duncan leaves the games industry
Former SCE UK marketing director Alan Duncan has accepted a role at lettings specialist Upad.
ReVITAlised: Sony spending more on Xmas marketing than at launch
Sony used its Gamescom press conference to effectively relaunch its Vita handheld for Christmas.
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Grand Theft Auto V marketing is GO
It’s absence from Take-Two’s financials last night was notable, but signs point to imminent Grand Theft Auto V activity on the horizon.
MCV Pacific Weekly Wrap-Up
This week down under, MCV speaks to THQ about marketing Darksiders II, developers respond to Ouya and we interview Peter Molyneux.
Ubi marketing boss moves on
Ubisoft is looking for a new marketing boss, following Murray Pannell's decision to seek a new challenge.
MCV Pacific Weekly Wrap-Up
This week down under, more evidence of GAME Australia struggling comes up as it approaches its deadline to attract a buyer by next week:
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Far Cry 3 guns for Christmas hit
The manic Christmas sales period will blast off with Far Cry 3 on September 7th.
J'ACCUSE: There's life in Vita
System 3 boss and industry veteran Mark Cale explains why PS Vita has the potential to be an iPad-beater and what Sony could do to help the handheld prosper in ...
Warner Bros revs up summer campaign for Lollipop Chainsaw
Warner is cutting through to core gamers with ads for its zombie cheerleader action title Lollipop Chainsaw.
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MCV Pacific Weekly Wrap-Up
The Aussie government makes several moves this week, while the NZGDA conference announces its lineup and Call of Duty hits TV.
Starhawk press campaign takes flight
Retail, specialist press and the PlayStation Access team have been recruited to push Sony’s latest PS3 shooter Starhawk.
505 aims for success with Sniper
Hype surrounding 505 Games’ big summer shooter release Sniper Elite V2?is growing fast.
Games and consoles TV advertising at five-year low?
This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years.
Is Tesco the home of game advertising?
We compare last year's TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s.
The changing length of games TV ad campaigns
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012.
Ubisoft deploys £1m Ghost Recon campaign
Publisher Ubisoft is splashing a cool £1m to promote Ghost Recon: Future Soldier.
Namco conjures up £500k The Witcher 2 campaign
The Witcher 2 will launch on 360 with the help of a £500,000 marketing push.
HMV ramps up games marketing "to attract former GAME customers"
A video games themed in-store marketing campaign will kick off at entertainment retailer HMV later this month.
