Entries in 'marketing' (267)
Sony used its Gamescom press conference to effectively relaunch its Vita handheld for Christmas.
This week down under, MCV speaks to THQ about marketing Darksiders II, developers respond to Ouya and we interview Peter Molyneux.
Ubisoft is looking for a new marketing boss, following Murray Pannell's decision to seek a new challenge.
This week down under, more evidence of GAME Australia struggling comes up as it approaches its deadline to attract a buyer by next week:
The manic Christmas sales period will blast off with Far Cry 3 on September 7th.
System 3 boss and industry veteran Mark Cale explains why PS Vita has the potential to be an iPad-beater and what Sony could do to help the handheld prosper in ...
Warner is cutting through to core gamers with ads for its zombie cheerleader action title Lollipop Chainsaw.
The Aussie government makes several moves this week, while the NZGDA conference announces its lineup and Call of Duty hits TV.
Retail, specialist press and the PlayStation Access team have been recruited to push Sony’s latest PS3 shooter Starhawk.
Hype surrounding 505 Games’ big summer shooter release Sniper Elite V2?is growing fast.
This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years.
We compare last year's TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s.
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012.
Publisher Ubisoft is splashing a cool £1m to promote Ghost Recon: Future Soldier.
The Witcher 2 will launch on 360 with the help of a £500,000 marketing push.
A video games themed in-store marketing campaign will kick off at entertainment retailer HMV later this month.
Sony is pouring £1.5million into an Easter campaign for PlayStation Vita.
Games and consoles TV advertising has experienced a 25 per cent year-on-year decline in activity from the start of 2012 to March 11th.
Retail naysayers would have you believe the good ship ‘boxed product’ is sinking, and salvation lies in the new world of digital games.
Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month.
Apple’s shadow over the video games market is there for all to see. We look at how its TV footprint compares to other games publishers'.
2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent).
Sony Computer Entertainment America has invested around $50 million in its campaign for PlayStation Vita.