Entries in 'marketing' (273)
Games and consoles TV advertising has experienced a 25 per cent year-on-year decline in activity from the start of 2012 to March 11th.
Retail naysayers would have you believe the good ship ‘boxed product’ is sinking, and salvation lies in the new world of digital games.
Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month.
Apple’s shadow over the video games market is there for all to see. We look at how its TV footprint compares to other games publishers'.
2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent).
Sony Computer Entertainment America has invested around $50 million in its campaign for PlayStation Vita.
A total of 100,000 World of Warcraft subscribers left the PC MMO during the three months ending December 31st, according to financial documents filed by Activision Blizzard.
David Yarnton confirmed this week that his overseeing of Nintendo’s UK marketing will be short-term.
2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II.
Catherine is making advances on the High Street, thanks to publisher Deep Silver’s seductive POS campaign.
Video games has become the second fastest growing TV advertising market in the UK, behind office equipment.
The Resident Evil 6 ad campaign has already begun – ten months before the game hits shelves.
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year.
EA has announced a collaboration with Katy Perry which will see the music star appear in future DLC and ad campaigns.
The marketing push for PS Vita will get the device into gamers’ hands next week – and it’s part of the firm’s biggest campaign yet.
A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities.
Namco Bandai’s Tekken 3D Prime Edition will hit UK shelves on February 17th with Nintendo responsible for sales, marketing and distribution.
Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective?
Zumba Fitness 2 will receive a big post-release push to ensure the title sells strongly in the New Year.
Sony will tonight debut a new ad on British TV that represents the beginning of its multi-million pound PlayStation Christmas campaign.
Always keen to teeter on the brink of risqué, retailer Gamestation has unleashed the latest element of its Christmas marketing drive – the “21st century gaming nativity”.
Ubisoft is hitting the road for hands-on events at seven UK towns to mark the return of Rayman.
Both EA’s Battlefield 3 and Activision’s Call of Duty: Modern Warfare 3 have been battling to win the hearts and minds of the gaming universe all year with extensive TV ...
Rising Star Games has outlined the marketing plans for King of Fighters XIII with a community-driven campaign.