Entries in 'marketing' (250)
BF3 vs MW3: Which captured the largest TV audience?
Both EA’s Battlefield 3 and Activision’s Call of Duty: Modern Warfare 3 have been battling to win the hearts and minds of the gaming universe all year with extensive TV ...
King of Fighters XIII ad campaign revealed
Rising Star Games has outlined the marketing plans for King of Fighters XIII with a community-driven campaign.
Now! That's what I call marketing
Tubby Games has outlined the marketing push it hopes will take Now! That’s What I Call Music: Dance and Sing to the top the charts.
MCV GameTime: Industry TV advertising monitor (wk ending October 23rd)
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.
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Microsoft renews Cartoon Network deal
Xbox has signed a six-figure sponsorship deal with Cartoon Network.
Apple looking to reinvigorate App Store
The App Store may have shaken the very foundations of the traditional games industry, but Apple isn’t blind to the growing competition it faces.
PlayStation's £2m marketing Move
PlayStation Move’s second Christmas is backed by a £2m marketing blitz.
MCV GameTime: Industry TV advertising monitor (wk ending October 16th)
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.
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Olympic-sized TV spend for Mario & Sonic
There will be no escaping Mario & Sonic this Christmas as Sega ramps up its TV ad push.
Read about Saints Row and WWE in the new-look MCV Recommended Extra
A special guide to the new Saints Row and WWE games is now available to download, read in your web browser or access via your iPad.
Cooking Mama 4
Retail Previews in UK RETAIL Sponsored by Gioteck
Since first inviting consumers into the kitchen in 2006, the Cooking Mama franchise has sold over 12m units worldwide and has established a dedicated fanbase of virtual chefs.
FEATURE: Christmas marketing
With so many massive titles due out between now and Christmas, publishers will be calling out to gamers and gifters through some equally gargantuan campaigns. MCV provides a complete rundown ...
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PlayStation sails into Uncharted waters with £5m marketing splash
Sony UK wants to put Uncharted on the map this Christmas with a whopping £5m ad spend.
Disney Universe
Retail Previews in UK RETAIL Sponsored by Gioteck
Aladdin, The Lion King and Pirates of the Caribbean are just three Disney brands that are hugely successful in their own right. But rarely have we seen the worlds of each ...
Uncharted 3
Retail Previews in UK RETAIL Sponsored by Gioteck
In the space of four years Uncharted has emerged as one of PlayStation’s flagship franchises.
OPINION: Spending money to make money
Big money being pledged on Q4 drive; Bethesda is reaching the mainstream
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£165m marketing bonanza to cheer up Christmas
The UK games industry is digging deep in a bid to turn around a difficult year for boxed sales.
Final assault for seven-month Battlefield campaign
EA has entered the final phase of its mammoth seven-month Battlefield 3 marketing onslaught.
Super Pokémon Rumble
Retail Previews in UK RETAIL Sponsored by Gioteck
Since Pokémon Red and Blue arrived on the Game?Boy in 1998, the series has become one of the the biggest gaming franchises in the world, having sold over 200 million ...
Resident Evil Revelations out January 27th
Capcom’s 3DS survival horror shooter Resident Evil Revelations will hit UK shelves in January next year.
The Legend of Zelda: Skyward Sword
Retail Previews in UK RETAIL Sponsored by Gioteck
Zelda is one of Nintendo’s most beloved franchises and this November it makes its triumphant return to consoles.
Mario Kart 7
Retail Previews in UK RETAIL Sponsored by Gioteck
Since the days of the Super Nintendo in the early ‘90s, Mario Kart has been one of Nintendo’s most successful franchises.
EA Legends makes gamers the commodity
Hardware, IP, technologies, delivery platforms – there are several aspects of the games business that are profitable for publishers. But lest we forget the newest: the consumer.
MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)
With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective.
Nintendo paints the town red for new 3DS launch
The UK will be awash with the colour red to ensure consumers are well aware of Nintendo’s bright new 3DS.
