Entries in 'marketing' (250)
Both EA’s Battlefield 3 and Activision’s Call of Duty: Modern Warfare 3 have been battling to win the hearts and minds of the gaming universe all year with extensive TV ...
Rising Star Games has outlined the marketing plans for King of Fighters XIII with a community-driven campaign.
Tubby Games has outlined the marketing push it hopes will take Now! That’s What I Call Music: Dance and Sing to the top the charts.
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.
Xbox has signed a six-figure sponsorship deal with Cartoon Network.
The App Store may have shaken the very foundations of the traditional games industry, but Apple isn’t blind to the growing competition it faces.
PlayStation Move’s second Christmas is backed by a £2m marketing blitz.
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.
There will be no escaping Mario & Sonic this Christmas as Sega ramps up its TV ad push.
A special guide to the new Saints Row and WWE games is now available to download, read in your web browser or access via your iPad.
With so many massive titles due out between now and Christmas, publishers will be calling out to gamers and gifters through some equally gargantuan campaigns. MCV provides a complete rundown ...
Sony UK wants to put Uncharted on the map this Christmas with a whopping £5m ad spend.
Big money being pledged on Q4 drive; Bethesda is reaching the mainstream
The UK games industry is digging deep in a bid to turn around a difficult year for boxed sales.
EA has entered the final phase of its mammoth seven-month Battlefield 3 marketing onslaught.
Capcom’s 3DS survival horror shooter Resident Evil Revelations will hit UK shelves in January next year.
Hardware, IP, technologies, delivery platforms – there are several aspects of the games business that are profitable for publishers. But lest we forget the newest: the consumer.
With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective.
The UK will be awash with the colour red to ensure consumers are well aware of Nintendo’s bright new 3DS.