Entries in 'marketing' (40)

eBay's Christmas video games opportunity

eBay's Christmas video games opportunity

Phuong Nguyen, the head of eBay Advertising in the UK, looks at the firm’s data and discusses festive shopping trends and the opportunities that this presents for the video game ...

on Oct 16th 2013 at 2:17PM in News
Warner Bros spends big on Batman: Arkham Origins

Warner Bros spends big on Batman: Arkham Origins

Forget PS4 and Xbox One, one of the biggest marketing campaigns of Christmas will be for a current-gen game.

Christopher Dring
by Christopher Dring
on Oct 15th 2013 at 3:38PM in News
UK games industry spending £128m on Christmas advertising

UK games industry spending £128m on Christmas advertising

There may be fewer games on shelves from fewer publishers, but the UK boxed games industry will spend £128m on advertising this Q4 – £30m more than last year.

Christopher Dring
by Christopher Dring
on Oct 11th 2013 at 11:35AM in News
Microsoft accuses AdAge reports of misinterpretation

Microsoft accuses AdAge reports of misinterpretation

Having found itself once again at the heart of a PR maelstrom yesterday, Microsoft has distanced itself about reports regarding Xbox One’s advertising platform.

Ben Parfitt
by Ben Parfitt
on Oct 8th 2013 at 9:31AM in News

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UPDATED: Xbox One "brings marketers a huge trove of data about what's going on in living rooms"

UPDATED: Xbox One "brings marketers a huge trove of data about what's going on in living rooms"

Xbox’s chief marketing and strategy officer this weekend told an audience of advertisers that the console could change the way they engage with consumers.

Ben Parfitt
by Ben Parfitt
on Oct 7th 2013 at 12:09PM in News
Microsoft announces international Xbox One tour

Microsoft announces international Xbox One tour

A worldwide Xbox One promotional tour will kick off later this week.

Ben Parfitt
by Ben Parfitt
on Sep 30th 2013 at 12:57PM in News
The evolution of the marketing manager

The evolution of the marketing manager

OPM's Jordan Adcock examines the changing role of marketing jobs:

OPM Recruitment
by OPM Recruitment
on Sep 16th 2013 at 12:12PM in News
Namco Bandai readies elaborate F1 campaign

Namco Bandai readies elaborate F1 campaign

A major TV campaign and an Oxford Street stunt will form part of the marketing blitz for F1 2013.

Greg Lockley
by Greg Lockley
on Sep 11th 2013 at 3:07PM in News

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Nintendo: DS/2DS/3DS is "quite a simple proposition"

Nintendo: DS/2DS/3DS is "quite a simple proposition"

When 3DS launched, MCV visited High Street stores to talk 3DS with store staff, and we were disappointed by the results.

Christopher Dring
by Christopher Dring
on Sep 9th 2013 at 12:55PM in News
Deadline nears for Game Connection marketing accolades

Deadline nears for Game Connection marketing accolades

There’s one week left to vote for the Game Connection Marketing Awards.

Ben Parfitt
by Ben Parfitt
on Sep 2nd 2013 at 1:10PM in News
Volition producer was uncomfortable with THQ's Saints Row marketing

Volition producer was uncomfortable with THQ's Saints Row marketing

An associate producer from developer Volition has spoken out about her discomfort at the series’ handling by former publisher THQ.

Ben Parfitt
by Ben Parfitt
on Aug 6th 2013 at 10:07AM in News
Peak season push for Pikmin 3

Peak season push for Pikmin 3

It’s out now, but Nintendo expects Pikmin 3 to be a Wii U system-seller right up until Christmas.

Greg Lockley
by Greg Lockley
on Jul 31st 2013 at 2:36PM in News

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Ultimate Team takes centre stage in FIFA 14 campaign

Ultimate Team takes centre stage in FIFA 14 campaign

Electronic Arts has taken its hit FIFA Ultimate Team mode on a major PR and retail tour in a bid to educate the masses.

Christopher Dring
by Christopher Dring
on Jul 30th 2013 at 1:59PM in News
Saints Row IV has 'greater potential' than predecessor

Saints Row IV has 'greater potential' than predecessor

Saints Row: The Third may have broken records for THQ, but new publisher Deep Silver says Saints Row IV will do even better.

Greg Lockley
by Greg Lockley
on Jul 25th 2013 at 12:15PM in News
Industry roundtable: using mobile to market games

Industry roundtable: using mobile to market games

The world of mobile has opened up a variety of new routes to market.

on Jun 7th 2013 at 10:16AM in News