Entries in 'marketing' (249)
Konami kicks off PES push in pubs
Football fans will be able to grab a drink and take a look at the latest Pro Evo game at the same time.
MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)
This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful.
Batman: Arkham City
Retail Previews in UK RETAIL Sponsored by Gioteck
The big black bat returns in a sequel to 2009’s smash hit Arkham Asylum. MCV finds out what’s new in Gotham City.
Six-month Kinect roadshow revealed
Microsoft has outlined dates for a six-month Kinect tour which will visit UK shopping centres, Disney on Ice shows and The Clothes Show.
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MCV GameTime: Industry TV advertising monitor (week ending Sept 16th)
This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution.
Simon Harvey returns with Bosh
A new entertainment commercial and marketing broker, Bosh Entertainment, has launched – with the former Barrington Harvey chief at the helm.
VIDEO: See the F1 2011 debut ad
Codemasters kicks off its biggest TV campaign ever with this ad for F1 2011 – and you can watch it here first.
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Sony UK splashes £3m on Resistance 3
Sony is pulling out all the stops to make Resistance 3 a September blockbuster, with a whopping £3m marketing spend.
Gears of War 3's 'exploding graffiti'
Xbox is kicking off its Gears of War 3 campaign with a bang – literally.
MEDIA SPECIAL: What PR bosses really think
The strength of the UK games media depends on its relationship with the industry’s PRs and marketers. MCV chats to the latter about the future of magazines, the rise of ...
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Deep Silver breaks the bank for Dead Island
Publisher Deep Silver is pulling out all the stops to make sure its new IP Dead Island can stand toe-to-toe with its blockbuster rivals.
MCV GameTime: Industry TV advertising monitor (wk ending August 19th)
We look at the latest TV advertising activity for games targeting men and how it affects web search traffic.
PS3 price cut ad push begins
Sony has kicked off its UK marketing campaign to promote the PS3 price cut.
MCV GameTime: Industry TV advertising monitor (wk ending August 12th)
We look at the latest TV advertising activity for games targeting men, children and housewives.
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MCV GameTime (week ending August 5th)
We look at the latest TV advertising activity for games from March to July 17th, plus a look at the Top Ten games advertisers of 2011 so far.
MCV GameTime (week ending July 29th)
We look at the overall advertising activity for video games on TV this year up to July 10th, and examine how publishers are targeting different TV audiences.
Captain America marketing starts today, 2 weeks after release
SEGA released Captain America: Super Soldier in Australia and New Zealand two weeks ago, but its marketing campaign kicks off today alongside the film.
MCV GameTime (week ending July 22nd)
In the third instalment of this weekly feature, we look at the overall advertising activity for video games on TV this year up to July 4th.
Nintendo discusses Ocarina of Time marketing campaign
The Legend of Zelda: Ocarina of Time 3D released on 30 June in Australia, and Nintendo recently spoke to MCV to talk about the marketing strategy behind this landmark 3DS ...
Deus Ex set to kick off market recovery
It's been a tough six months for the UK industry, but Deus Ex: Human Revolution is shaping up to be the game that will kick-start the turnaround.
Bethesda kicks off Rage ads early
Bethesda's upcoming FPS Rage has benefited from a string of early ads to build excitement well ahead of release.
FEATURE: Engaging with gamers
Video games have the most devoted following of any entertainment medium. Gamers queue for days to pick up new blockbusters at launch. They furiously defend their favourite games from criticism. And ...
Xbox marketing manager joins brand agency
Brand agency Splendid, perhaps best known most recently for its Smirnoff Nightclub Exchange Project campaign, has hired former Xbox brand marketing manager Alex Weller.
