Entries in 'marketing' (273)

Now! That's what I call marketing

Now! That's what I call marketing

Tubby Games has outlined the marketing push it hopes will take Now! That’s What I Call Music: Dance and Sing to the top the charts.

Dominic Sacco
by Dominic Sacco
on Nov 16th 2011 at 2:18PM in News
MCV GameTime: Industry TV advertising monitor (wk ending October 23rd)

MCV GameTime: Industry TV advertising monitor (wk ending October 23rd)

We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.

Dominic Sacco
by Dominic Sacco
on Nov 11th 2011 at 3:47PM in News
Microsoft renews Cartoon Network deal

Microsoft renews Cartoon Network deal

Xbox has signed a six-figure sponsorship deal with Cartoon Network.

Christopher Dring
by Christopher Dring
on Nov 8th 2011 at 12:52PM in News
Apple looking to reinvigorate App Store

Apple looking to reinvigorate App Store

The App Store may have shaken the very foundations of the traditional games industry, but Apple isn’t blind to the growing competition it faces.

Ben Parfitt
by Ben Parfitt
on Nov 8th 2011 at 12:29PM in News

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PlayStation's £2m marketing Move

PlayStation's £2m marketing Move

PlayStation Move’s second Christmas is backed by a £2m marketing blitz.

Dominic Sacco
by Dominic Sacco
on Nov 7th 2011 at 12:35PM in News
MCV GameTime: Industry TV advertising monitor (wk ending October 16th)

MCV GameTime: Industry TV advertising monitor (wk ending October 16th)

We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.

Dominic Sacco
by Dominic Sacco
on Nov 4th 2011 at 1:12PM in News
Olympic-sized TV spend for Mario & Sonic

Olympic-sized TV spend for Mario & Sonic

There will be no escaping Mario & Sonic this Christmas as Sega ramps up its TV ad push.

James Batchelor
by James Batchelor
on Oct 26th 2011 at 11:29AM in News
Read about Saints Row and WWE in the new-look MCV Recommended Extra

Read about Saints Row and WWE in the new-look MCV Recommended Extra

A special guide to the new Saints Row and WWE games is now available to download, read in your web browser or access via your iPad.

Dominic Sacco
by Dominic Sacco
on Oct 21st 2011 at 3:44PM in News

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FEATURE: Christmas marketing

With so many massive titles due out between now and Christmas, publishers will be calling out to gamers and gifters through some equally gargantuan campaigns. MCV provides a complete rundown ...

James Batchelor
by James Batchelor
on Oct 18th 2011 at 2:36PM in News
PlayStation sails into Uncharted waters with £5m marketing splash

PlayStation sails into Uncharted waters with £5m marketing splash

Sony UK wants to put Uncharted on the map this Christmas with a whopping £5m ad spend.

Dominic Sacco
by Dominic Sacco
on Oct 18th 2011 at 1:02PM in News

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OPINION: Spending money to make money

OPINION: Spending money to make money

Big money being pledged on Q4 drive; Bethesda is reaching the mainstream

Michael French
by Michael French
on Oct 14th 2011 at 8:57AM in News
£165m marketing bonanza to cheer up Christmas

£165m marketing bonanza to cheer up Christmas

The UK games industry is digging deep in a bid to turn around a difficult year for boxed sales.

Christopher Dring
by Christopher Dring
on Oct 14th 2011 at 8:22AM in News
Final assault for seven-month Battlefield campaign

Final assault for seven-month Battlefield campaign

EA has entered the final phase of its mammoth seven-month Battlefield 3 marketing onslaught.

James Batchelor
by James Batchelor
on Oct 13th 2011 at 3:11PM in News

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Resident Evil Revelations out January 27th

Resident Evil Revelations out January 27th

Capcom’s 3DS survival horror shooter Resident Evil Revelations will hit UK shelves in January next year.

Dominic Sacco
by Dominic Sacco
on Oct 5th 2011 at 10:41AM in News
EA Legends makes gamers the commodity

EA Legends makes gamers the commodity

Hardware, IP, technologies, delivery platforms – there are several aspects of the games business that are profitable for publishers. But lest we forget the newest: the consumer.

Ben Parfitt
by Ben Parfitt
on Oct 3rd 2011 at 9:22AM in News
MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)

MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)

With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective.

Dominic Sacco
by Dominic Sacco
on Sep 30th 2011 at 4:09PM in News
Nintendo paints the town red for new 3DS launch

Nintendo paints the town red for new 3DS launch

The UK will be awash with the colour red to ensure consumers are well aware of Nintendo’s bright new 3DS.

Dominic Sacco
by Dominic Sacco
on Sep 30th 2011 at 10:43AM in News
David Cage criticises game marketeers

David Cage criticises game marketeers

David Cage, the French creative director who shaped Heavy Rain, has criticised US publishers and marketers for not having faith in his games.

Ben Parfitt
by Ben Parfitt
on Sep 29th 2011 at 3:01PM in News
Konami kicks off PES push in pubs

Konami kicks off PES push in pubs

Football fans will be able to grab a drink and take a look at the latest Pro Evo game at the same time.

Dominic Sacco
by Dominic Sacco
on Sep 27th 2011 at 2:22PM in News