Entries in 'marketing' (250)
Brand agency Splendid, perhaps best known most recently for its Smirnoff Nightclub Exchange Project campaign, has hired former Xbox brand marketing manager Alex Weller.
EA and BioWare is giving Commander Shepard's female iteration a stint in the limelight when Mass Effect 3 is released.
Hunted: The Demon’s Forged is being backed by online activity over the next two weeks to maintain interest post-release.
THQ is spending £1m to get sci-fi lovers excited about Red Faction: Armageddon.
Nintendo may still be spending heavily to promote the 3DS, but now third-party publishers are getting in on the act.
THQ is pumping £1m into marketing its new male-focused keep-fit title, UFC Personal Trainer.
Nintendo will support next week’s Wii price drop with the biggest marketing campaign it has ever run for the format outside the Christmas period.
PublisHer Rockstar is spending big on its massive, TV-centric marketing operation for L.A. Noire.
Bethesda is backing Brink with a premium ad spot during the FA Cup final on May 14th.
Nintendo of America has announced the appointment of Scott Moffit as its new executive VP of sales and marketing.
‘High impact’ TV ads make up the centre point of Dirt 3’s £1m ad campaign.
The biggest challenge for Nintendo and the 3DS was always going to be advertising a feature that can't be shown via traditional mediums.
Virtua Tennis 4 has been backed by a £1m marketing plan to ensure it’s a smash hit with gamers.
A reshuffle at Ubisoft has seen the marketing team transformed as it shifts focus to bigger, broader campaigns.
Microsoft emerged as the champion of the PR & Marketing category at tonight's MCV Awards.
Forget TV ads – Namco Bandai Partners has splashed the cash on a MiG-21Bis jet fighter to promote its new Ace Combat game.
New uDraw games will arrive every 60 to 90 days, complete with marketing support, says THQ.
The next game from Finnish studio Rovio may just outshine Q1’s biggest boxed game releases when it releases movie tie-in Angry Birds Rio next week.
Watch out Activision and EA: THQ says it will retake a place amongst the gaming elite with a line-up to envy its rivals.
A whopping £850,000 has been invested in promoting new PS3 racer Motorstorm Apocalypse.
Online indie retailer ShopTo.net is hoping to make a big name for itself with its latest brand awareness campaign.
Ben 10 Ultimate Alien: Cosmic Destruction will be backed by a second wave of marketing later this month.
Publisher Sega is spending big to make sure Shogun 2: Total War is the best-selling PC game of Q1.
Marketing may not be an actual dark art, but it can certainly seem quite a cloudy business.
Leading European video games retailer GAME has announced the appointment of Dave Hughes in the freshly created role chief marketing officer.