Entries in 'marketing' (273)
To mark Mario’s silver anniversary Nintendo is launching a wide-reaching marketing campaign featuring a mix of celebrities.
Jedward could star in a £250,000 marketing campaign for Nintendo this Christmas.
Forget Call of Duty or FIFA – Halo: Reach could be this year’s biggest video game.
Sony is spending £750,000 to ensure PlayStation Move is embraced by mainstream audiences when it launches next week.
Activision reckons it can break its own sales record when Black Ops arrives on November 9th.
Namco Bandai UK will dedicate its biggest marketing spend to the launch of new IP Enslaved: Odyssey to the West.
Codemasters has finally, officially revealed first details of racing blockbuster Dirt 3.
HMV Group has consolidated the marketing divisions for HMV and Waterstone’s.
The Metroid franchise makes a dramatic return next month and is backed by a substantial marketing spend.
Bobby Kotick has said that his company Activision is spending more on marketing this November’s Call of Duty: Black Ops than it has spent on any other title.
Marketing for the highly anticipated Medal of Honor reboot has already begun.
Ubisoft is taking the chance to promote upcoming release Assassin’s Creed Brotherhood way ahead of its November 19th release date by tapping into the huge audience for the 2010 World ...
The digital distribution offering for the 3DS will be different to that seen with the likes of DS or Wii, Nintendo president Saturo Iwata has stated.
Ahead of England’s World Cup opener against the USA this Saturday, official tournament partner EA is offering fans the chance to taunt our American opponents directly via a rather bizarre ...
Games publishers are getting behind Facebook as a major marketing tool, enabling them to interact with millions of consumers directly.
A blockbuster marketing campaign for Lost Planet 2 is in the works at Capcom to ensure the high-profile sequel is a success in the UK.
THQ has made a number of changes to its marketing team as part of a major restructure.
Rockstar Games is spending big to ensure Red Dead Redemption becomes its biggest game of the year.
Activision put a mammoth marketing campaign behind the launch of Modern Warfare 2 DLC.
If publishers commit to long-term marketing of their titles they can most definitely succeed on the Wii, Nintendo’s American boss Reggie Fils-Aime has stated.
Leading UK development studio Bizarre Creations believes that rapidly growing social network sites could trigger a new world order in video game marketing.
Microsoft will directly challenge Nintendo’s mass-market media efforts when it launches Natal later this year.
The High Street has called for increased games hardware marketing from the industry if they are to really make the lengthier console generation work.
Hype for Battlefield: Bad Company 2 has reached an all-time high, with EA reporting huge pre-orders for the shooter.