Entries in 'marketing' (249)
Pre-orders soar for Battlefield BC2
Hype for Battlefield: Bad Company 2 has reached an all-time high, with EA reporting huge pre-orders for the shooter.
Square spends millions to fulfil Fantasy
Millions of pounds will be spent on the marketing campaign for Final Fantasy XIII, MCV understands.
US: Beatles pips Guitar Hero
Numbers from US mag Advertising Age claim that The Beatles: Rock Band outsold rival Guitar Hero 5 in North America in 2009, thanks in part, the publication claims, to Viacom’s ...
WiiWare and DSiWare TV ads arrive
Platform holder Nintendo has silenced any critics that have accused it of failing to back its new digital services to kicking off a huge three week TV advertising campaign in ...
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GAME details Xmas marketing assault
Retail giant GAME has detailed a huge TV, cinema and print pre-Christmas marketing campaign for its two chains.
UK games industry spends £97m on Xmas
The UK games industry has slashed a third off its Q4 marketing spend for this year – as the economic slowdown wounds the trade in its most crucial period.
TDR reveals in-store marketing blitz
Total Disc Repair is to ramp up awareness for its disc cleaning machines with an in-store marketing campaign.
Marketing boss Macario leaves GAME
Long-standing GAME Group marketing head Anna Macario has left the retailer, MCV can reveal.
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EA Sport Active shop “a living billboard”
Having opened its first ever EA Sports Active-dedicated retail outlet earlier this month, EA has told MCV that it sees the stores as the best possible way of promoting ...
Sega kicks off biggest ever ad drive
Sega’s biggest ever marketing campaign, for Mario & Sonic at the Olympic Winter Games, has kicked up a gear in the build up to Christmas.
New marketing boss for Warner
Warner Bros Interactive Entertainment has hired a former Disney and Vue Entertainment hotshot as its new UK marketing manager.
Blu-ray to be marketed hard this Xmas
The British Video Association has lifted the lid on a significant new TV advertising campaign designed to highlight the growing high definition Blu-ray format this Christmas.
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Spirit Tracks becomes TV star
Upcoming DS adventure The Legend Of Zelda: Spirit Tracks will get a huge boost from Nintendo’s extensive TV advertising for the game.
EEDAR: Marketing more important than quality
A higher marketing spend can increase a game’s gross revenue three times more than positive review scores.
Management reshuffle at Namco Bandai
In a move designed to strengthen the Japanese firm’s European standing, Namco Bandai has announced a number of top-end management appointments within the business development, international marketing and sales team.
Sony spends big on Take That
Sony is to spend a whopping £1.5 million in the UK to ensure SingStar: Take That becomes the biggest karaoke game of the year, MCV can reveal.
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£6m ad spend for Left 4 Dead 2
US super-developer Valve has told MCV it will spend around $10m (£6.12m) on the European marketing campaign to support Left 4 Dead 2.
Infinity Ward: ‘Devs should do the marketing’
Call of Duty creator Infinity Ward has called on developers to ‘cut out the middleman’ and promote their own video games.
The Hut hires games marketing boss
Growing online retailer The Hut has hired a new marketing manager for its games category.
Xbox reveals Q4 marketing assault
Microsoft is bullish that it can face off threats from Wii and PS3 with its multi-million dollar marketing blitz this Q4.
The Hut prepares £3m Q4 ad blitz
The Hut Group is to promote its own website for the first time in its history with a £3 million campaign this Q4 – after being ranked no.1 in The ...
Modern Warfare 2 will 'justify excitement'
Activision will redefine what constitutes a blockbuster when Modern Warfare 2 lands in just a matter of weeks.
Retail braced for COD's 'D-Day'
The High Street is reporting overwhelming demand for Modern Warfare 2.
£1m marketing push for Tekken 6
Namco Bandai has told MCV its will spend in excess of £1 million on marketing for its upcoming beat-‘em-up, Tekken 6.
Sony targeting Wii owners
Sony says it will win over lapsed gamers, Wii owners and former PlayStation 2 gamers with its mammoth marketing push for PS3.
