Entries in 'marketing' (273)

Mario marketing blitz revealed

Mario marketing blitz revealed

To mark Mario’s silver anniversary Nintendo is launching a wide-reaching marketing campaign featuring a mix of celebrities.

Dominic Sacco
by Dominic Sacco
on Sep 13th 2010 at 12:01PM in News
Jedward marketing campaign for Nintendo?

Jedward marketing campaign for Nintendo?

Jedward could star in a £250,000 marketing campaign for Nintendo this Christmas.

James Batchelor
by James Batchelor
on Sep 10th 2010 at 7:19PM in News
MS spends more on Reach than Halo 3

MS spends more on Reach than Halo 3

Forget Call of Duty or FIFA – Halo: Reach could be this year’s biggest video game.

Ben Parfitt
by Ben Parfitt
on Sep 9th 2010 at 1:00PM in News
£750,000 gets PlayStation Moving

£750,000 gets PlayStation Moving

Sony is spending £750,000 to ensure PlayStation Move is embraced by mainstream audiences when it launches next week.

Ben Parfitt
by Ben Parfitt
on Sep 9th 2010 at 10:00AM in News

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Activision aims to trump MW2 sales record

Activision aims to trump MW2 sales record

Activision reckons it can break its own sales record when Black Ops arrives on November 9th.

Ben Parfitt
by Ben Parfitt
on Sep 2nd 2010 at 10:00AM in News
Namco spending big on Enslaved launch

Namco spending big on Enslaved launch

Namco Bandai UK will dedicate its biggest marketing spend to the launch of new IP Enslaved: Odyssey to the West.

Ben Parfitt
by Ben Parfitt
on Aug 20th 2010 at 12:48PM in News
PR ‘earthquake’ for Dirt 3 debut

PR ‘earthquake’ for Dirt 3 debut

Codemasters has finally, officially revealed first details of racing blockbuster Dirt 3.

Ben Parfitt
by Ben Parfitt
on Aug 10th 2010 at 3:06PM in News
HMV and Waterstone’s marketing teams merge

HMV and Waterstone’s marketing teams merge

HMV Group has consolidated the marketing divisions for HMV and Waterstone’s.

James Batchelor
by James Batchelor
on Aug 9th 2010 at 5:58PM in News

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Metroid boasts big marketing assault

Metroid boasts big marketing assault

The Metroid franchise makes a dramatic return next month and is backed by a substantial marketing spend.

Ben Parfitt
by Ben Parfitt
on Aug 9th 2010 at 4:08PM in News
Black Ops getting ‘biggest investment ever’

Black Ops getting ‘biggest investment ever’

Bobby Kotick has said that his company Activision is spending more on marketing this November’s Call of Duty: Black Ops than it has spent on any other title.

Ben Parfitt
by Ben Parfitt
on Aug 6th 2010 at 12:11PM in News
Medal of Honor marketing kicks off

Medal of Honor marketing kicks off

Marketing for the highly anticipated Medal of Honor reboot has already begun.

Ben Parfitt
by Ben Parfitt
on Jul 1st 2010 at 10:59AM in News
Ezio heads to the World Cup

Ezio heads to the World Cup

Ubisoft is taking the chance to promote upcoming release Assassin’s Creed Brotherhood way ahead of its November 19th release date by tapping into the huge audience for the 2010 World ...

Ben Parfitt
by Ben Parfitt
on Jun 25th 2010 at 5:21PM in News

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‘New and fresh’ digital service for 3DS

‘New and fresh’ digital service for 3DS

The digital distribution offering for the 3DS will be different to that seen with the likes of DS or Wii, Nintendo president Saturo Iwata has stated.

Ben Parfitt
by Ben Parfitt
on Jun 23rd 2010 at 11:26AM in News
EA stirs up World Cup tensions

EA stirs up World Cup tensions

Ahead of England’s World Cup opener against the USA this Saturday, official tournament partner EA is offering fans the chance to taunt our American opponents directly via a rather bizarre ...

Ben Parfitt
by Ben Parfitt
on Jun 9th 2010 at 1:08PM in News
PSP 2 – the big E3 surprise?

PSP 2 – the big E3 surprise?

We already have a fair idea what to expect at next month’s E3 – plenty of into about Move, Natal and the 3DS (and Vitality Sensor) for instance – ...

Ben Parfitt
by Ben Parfitt
on May 12th 2010 at 10:30AM in News
Publishers champion Facebook's marketing power

Publishers champion Facebook's marketing power

Games publishers are getting behind Facebook as a major marketing tool, enabling them to interact with millions of consumers directly.

Ben Parfitt
by Ben Parfitt
on Apr 28th 2010 at 5:02PM in News

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Lost Planet 2's 'Kill Big' marketing campaign

Lost Planet 2's 'Kill Big' marketing campaign

A blockbuster marketing campaign for Lost Planet 2 is in the works at Capcom to ensure the high-profile sequel is a success in the UK.

Ben Parfitt
by Ben Parfitt
on Apr 27th 2010 at 3:05PM in News
THQ restructures UK marketing team

THQ restructures UK marketing team

THQ has made a number of changes to its marketing team as part of a major restructure.

Ben Parfitt
by Ben Parfitt
on Apr 26th 2010 at 4:45PM in News
Red Dead Redemption hits the big screen

Red Dead Redemption hits the big screen

Rockstar Games is spending big to ensure Red Dead Redemption becomes its biggest game of the year.

Ben Parfitt
by Ben Parfitt
on Apr 5th 2010 at 12:00PM in News
DLC goes mainstream with £1m MW2 push

DLC goes mainstream with £1m MW2 push

Activision put a mammoth marketing campaign behind the launch of Modern Warfare 2 DLC.

Ben Parfitt
by Ben Parfitt
on Apr 2nd 2010 at 12:00PM in News
No marketing? No success on Wii

No marketing? No success on Wii

If publishers commit to long-term marketing of their titles they can most definitely succeed on the Wii, Nintendo’s American boss Reggie Fils-Aime has stated.

Ben Parfitt
by Ben Parfitt
on Mar 18th 2010 at 7:53AM in News
Bizarre backs Twitter as future of marketing

Bizarre backs Twitter as future of marketing

Leading UK development studio Bizarre Creations believes that rapidly growing social network sites could trigger a new world order in video game marketing.

Ben Parfitt
by Ben Parfitt
on Mar 8th 2010 at 4:38PM in News
Microsoft turns to celebs for Natal

Microsoft turns to celebs for Natal

Microsoft will directly challenge Nintendo’s mass-market media efforts when it launches Natal later this year.

Ben Parfitt
by Ben Parfitt
on Feb 26th 2010 at 11:39AM in News
Retailers ready for longer cycle

Retailers ready for longer cycle

The High Street has called for increased games hardware marketing from the industry if they are to really make the lengthier console generation work.

Ben Parfitt
by Ben Parfitt
on Feb 15th 2010 at 4:12PM in News
Pre-orders soar for Battlefield BC2

Pre-orders soar for Battlefield BC2

Hype for Battlefield: Bad Company 2 has reached an all-time high, with EA reporting huge pre-orders for the shooter.

Ben Parfitt
by Ben Parfitt
on Feb 9th 2010 at 4:14PM in News