Entries in 'mass' (21)
Iwata admits mass-market focus cost Nintendo
Nintendo’s early success in appealing to the mass market and new gamers has eventually lead to the company’s current struggles, president Satoru Iwata has admitted.
Nintendo returns to the casual market for next 3DS push
The key to rejuvenating the 3DS in the market place could be a return to the mainstream markets, Nintendo has said.
Turner's family planning
At Turner Media Innovations, we understand that kids’ gaming habits differ greatly from older gamers. Parents tend to see console games purchases as a gift for special occasions. From birthdays, ...
Microsoft: We’re winning over families
Microsoft has significantly grown its audience – and it has the accolades to prove it.
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Mass Effect 2 Overlord DLC revealed
EA has revealed first details of its upcoming Overlord DLC pack for Mass Effect, which will be available to download in June.
US: Sandisk shipping 360 USB drives
PC peripherals firm Sandisk has released its first Xbox 360 branded USB memory drives in North America.
Does Red Dead Redemption have mass appeal?
Rockstar has high hopes for the upcoming Red Dead Redemption, but US analyst Michael Pachter has questioned whether it will become the blockbuster that publisher 2K Games intends.
360 USB memory support confirmed
As was rumoured earlier this month, Microsoft is to release a firmware update that will allow Xbox 360 owners to use USB mass storage devices to store all manner ...
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USB storage support for 360?
An upcoming update for Xbox 360 will allow owners to use USB memory devices, documents obtained by Joystiq are said to claim.
Move for “every consumer that has electricity”
Sony’s American CEO Jack Tretton has spoken the anticipated mass-market appeal of his company recently revealed PlayStation Move controller – whilst going to great strengths to assert the accessory’s hardcore ...
Nintendo won’t rule out pre-owned move
With Sony and EA recently unveiling bold new moves to counter what publishers see as the threat posed by the pre-owned market, Nintendo has refused to rule out taking similar ...
UK CHARTS: Mass Effect 2 still top
It’s two weeks and counting at the top of the ELSPA GfK-ChartTrack All Formats Top 40 for EA’s Mass Effect 2 this week – in fact, the top three remains ...
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3D FPS coming to Facebook
Casual games are becoming increasingly popular. As a result, many devs hoping to make a standout product have been gradually complicating their titles. And thus we stand here today, faced ...
Mass Effect 2 sales top 2m
Publisher EA has confirmed that, according to internal estimates, Mass Effect 2 has already sold over 2m copies worldwide. It was released in the US on Tuesday and hit UK ...
Praise heaped on Mass Effect 2
The first reviews of Mass Effect 2 have gone live ahead of Friday’s UK release of EA’s long-awaited RPG sequel – and all signs point to BioWare’s latest becoming one ...
Pre-owned penalty for Mass Effect 2
An interesting experiment with Mass Effect 2 will see EA looking to discourage pre-owned sales of the game.
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Mass Effect 3 confirmed for 360
Ahead of the release of EA’s Mass Effect 2 next week, the game’s developer BioWare has confirmed that the third entry in the series will be released on Microsoft’s Xbox ...
360 and PS3 "not mass-market"
The games industry will suffer more staff cuts and studio closures unless its ‘core-market’ consoles begin to reach PS2-levels.
Mass Effect arrives on App Store
EA has released one of the highest profile console crossovers on Apple’s iPhone and iPod Tough to date – colourful sci-fi outing Mass Effect Galaxy.
Mass Effect 2 to skip PS3?
The lid has now officially been lifted on highly anticipated RPG sequel Mass Effect 2, with a release confirmed in early 2010 on Xbox 360 and PC – though not, ...
Halo 3 goes Classic
Microsoft has confirmed that three high-profile titles are to join its £19.99 Xbox 360 Classics range at UK retail – EA’s Mass Effect and Microsoft pair Halo 3 and Project ...
