Entries in 'mass market' (8)
Dead Space 3, Fable: The Journey, Resident Evil 6 – the industry isn’t short of big brands that have distanced themselves from their heritage in an attempt to reach a ...
Non-gamers are now in the minority as over half of everyone in the UK play video games, a new report has revealed.
Boxed product is far from dead – it’s the key to driving sales among the mass market.
US analyst Colin Sebastian of Lazard Capital Markets has questioned whether Sony's high-end Next Generation Portable will be able to penetrate the mass market that defines the modern games industry.
Specialists may have driven the Halo: Reach launch excitement, but new research shows they are still losing ground to supermarkets.
There was a certain whiff of familiarity to Microsoft’s Kinect E3 line-up.