Entries in 'nielsen' (10)
iPad tops US kids' Christmas wishlists
Apple’s range of iDevices dominate the Christmas lists of kids aged 6-12 in the US.
Nielsen's most wanted games revealed
Media ratings company Nielsen has revealed results of a survey to discover what upcoming titles are on gamers’ most wanted list this year.
Study backs in-game ad effectiveness
A study by The Nielsen Company – which was commissioned by EA – claims that a recent Gatorade promotion run in conjunction with EA Sports saw an average increase in ...
Xbox 360 boasts most active users
New numbers from analyst firm Nielsen Games suggest that the Xbox 360 currently boasts the most active user base of any home console, with 11.5 per cent of those owning ...
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Halo 3: ODST heads consumer E3 interest race
Whilst games such as Final Fantasy XIII, Agent and New Super Mario Bros may have been getting the lion’s share of the column inches post-E3, research claims that Microsoft’s Halo ...
NIELSEN REPORT: Gaming named top leisure activity in Europe
A new report entitled Video Gamers in Europe 2008 from ISFE-Nielsen research claims that gaming is now the most popular leisure activity for people aged between 16 and 49 across ...
NIELSEN REPORT: European consumers understand PEGI ratings
Whilst the BBFC-PEGI debate continues to rumble in the wake of the notorious Byron Report, a new report entitled Video Gamers in Europe 2008 from ISFE-Nielsen suggests that European gamers ...
NIELSEN REPORT: European games market at all time high
As part of ISFE-Nielsen’s Video Gamers in Europe 2008 report, it has emerged that the European video games market is bigger now than it ever has been.
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NIELSEN REPORT: European gaming habits exposed
A new report from ISFE-Nielsen claims that 37 per cent of UK residents aged between 16 and 49 describe themselves as active gamers.
42 per cent of total console gaming on PS2
The PS2 accounted for 42 per cent of total console usage in June, according to the GamePlay Metrics service compiled by Nielsen, reported Games Industry.The next-gen consoles were ...
