Nokia and MS strike strategic partnership

Finnish mobile phone giant Nokia and Windows platform holder Microsoft have announced the formation of a strategic partnership that will see the Windows Phone 7 operating system embedded in future Nokia smartphones.

Rumours of the agreement first started circulating earlier this week.

Nokia will use Microsoft’s Bing search service across all of its devices while Nokia maps will become a core component of Microsoft’s own mapping services – particularly interesting considering Microsoft’s 2007 takeover of online mapping service MultiMap.

Current Nokia OS Symbian will become a "franchise platform", with the company predicting further Symbian sales of 150m "in the years to come". Nokia’s other OS MeeGo, which is run in collaboration with Intel, will become open source.

"Nokia and Microsoft will combine our strengths to deliver an ecosystem with unrivalled global reach and scale," Nokia CEO Stephen Elop stated. "It’s now a three-horse race."

Microsoft chief executive Steve Ballmer added: "I am excited about this partnership with Nokia. Ecosystems thrive when fuelled by speed, innovation and scale. The partnership announced today provides incredible scale, vast expertise in hardware and software innovation and a proven ability to execute."

The news comes in the wake of a leaked memo from Elop earlier this week which lamented the company’s inability to keep track with opposition such as Google and Apple, claiming that Nokia is "standing on a burning platform".

About MCV Staff

Check Also

470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).