Entries in 'Opinion' (68)

Analysis: How advertisers can make the most of the digital games revolution

Analysis: How advertisers can make the most of the digital games revolution

Generation Media’s digital media executive Sam Clutterbuck looks at what advertisers need to be aware of within the digital games space

on May 10th 2016 at 3:31PM in News
Opinion: Square Enix Collective's Phil Elliott on pitching to publishers and investors

Opinion: Square Enix Collective's Phil Elliott on pitching to publishers and investors

By now, we all know the importance of the indie development community to the future health of the videogames industry.

by Phil Elliott
on May 10th 2016 at 10:44AM in News
Analysis: The impact of ad-blocking on the games industry

Analysis: The impact of ad-blocking on the games industry

26.5 per cent of gamers are blocking ads, threatening the main source of revenue for indie publishers. Venatus Media’s co-founder Rob Gay discusses the consequences of ad-blocking

on Mar 17th 2016 at 12:40PM in News

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So which VR headset am I going to buy?

So which VR headset am I going to buy?

Following the confirmation of PlayStation VR’s launch details last night, we now have a pretty clear picture of what virtual reality has to offer punters this year. Which means for ...

Ben Parfitt
by Ben Parfitt
on Mar 16th 2016 at 10:14AM in News
Opinion: Pay no attention to the 'battle' between physical and digital games market

Opinion: Pay no attention to the 'battle' between physical and digital games market

Ahead of this year’s market report, a prominent UK games industry veteran asked me how we would be presenting the data.

Christopher Dring
by Christopher Dring
on Feb 11th 2016 at 10:50AM in News
Opinion: PC game makers should relish High Street interest

Opinion: PC game makers should relish High Street interest

‘UK games stores made a major mistake ditching PC games.’

Christopher Dring
by Christopher Dring
on Jan 29th 2016 at 1:51PM in News

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Opinion: Scene is set for UK games industry PR triumph

Opinion: Scene is set for UK games industry PR triumph

Just under ten years ago, Boris Johnson said that computer games rot the brain.

Christopher Dring
by Christopher Dring
on Jan 22nd 2016 at 11:28AM in News
Which console is dominating festive ad space in 2015?

Which console is dominating festive ad space in 2015?

Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence

on Dec 1st 2015 at 2:04PM in News
'Find a new audience by looking outside of games'

'Find a new audience by looking outside of games'

Phuong Nguyen, head of eBay Advertising, discusses how games brands can utilise online insight to find new shopping groups

on Dec 1st 2015 at 1:53PM in News
Opinion: Who will make the next Rocket League?

Opinion: Who will make the next Rocket League?

If you visited MCV Towers at all this summer, there’s a good chance you would have heard the words ‘Rocket’ and ‘League’ echo around the floors.

Christopher Dring
by Christopher Dring
on Sep 24th 2015 at 3:00PM in News

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Opinion: Biggest Gamescom ever was what you made of it

Opinion: Biggest Gamescom ever was what you made of it

The Gamescom numbers defied the experience somewhat.

Christopher Dring
by Christopher Dring
on Aug 13th 2015 at 12:09PM in News
Micropayments, they grow up so fast: How in-game purchases have evolved to survive

Micropayments, they grow up so fast: How in-game purchases have evolved to survive

Karl MacGregor, VP of digital content at Worldpay, examines how in-game purchases have moved with the times in order to remain one of the hottest topics in today's industry

on Aug 3rd 2015 at 9:27AM in News
Insight: Doping in eSports - why the stakes are raised as the sector matures

Insight: Doping in eSports - why the stakes are raised as the sector matures

Harbottle & Lewis associate Kostyantyn Lobov details the issues facing various areas of the industry as allegations of doping run rampant in the eSports space.  

on Jul 24th 2015 at 2:40PM in News

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VR was battling for acceptance at this year's E3 - but was it victorious?

VR was battling for acceptance at this year's E3 - but was it victorious?

Last week marked the final E3 before virtual reality would be made available to consumers.

Christopher Dring
by Christopher Dring
on Jun 26th 2015 at 12:30PM in News
Opinion: Ubisoft's gamble could be a game changer for VR

Opinion: Ubisoft's gamble could be a game changer for VR

VR has unquestionably been the most hotly debated topic in Los Angeles this week.

Christopher Dring
by Christopher Dring
on Jun 23rd 2015 at 4:06PM in News
Insight: Getting the most out of games streaming

Insight: Getting the most out of games streaming

You can stop YouTubers and Twitch users from streaming your games, but should you?

on Jun 23rd 2015 at 9:30AM in News
Insight: The new age of advertising

Insight: The new age of advertising

505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion

on Jun 12th 2015 at 12:00PM in News
OPINION: E3 may be over for you

OPINION: E3 may be over for you

The words: ‘E3 just isn’t as relevant as it used to be’ are invariably said by two sets of people. Either those with a vested interest in its decline, or ...

Christopher Dring
by Christopher Dring
on Jun 12th 2015 at 10:55AM in News
OPINION: VR cannot steal the traditional market - it has to create a new one

OPINION: VR cannot steal the traditional market - it has to create a new one

Sitting in the cockpit of a spacecraft, trapped in an underwater cage surrounded by sharks or trapped in a dark house with a silent pursuer.

Ben Parfitt
by Ben Parfitt
on Jun 12th 2015 at 10:23AM in News
Insight: Managing retail and going global with your self-published game

Insight: Managing retail and going global with your self-published game

In part three of Jason Kingsley’s regular column on self-publishing, the Rebellion CEO discusses the workload pressures that come with going alone, and how to structure those important deals

on May 29th 2015 at 11:50AM in News