Entries in 'Opinion' (68)
Generation Media’s digital media executive Sam Clutterbuck looks at what advertisers need to be aware of within the digital games space
By now, we all know the importance of the indie development community to the future health of the videogames industry.
Last week was a triumphant GDC for Sony.
26.5 per cent of gamers are blocking ads, threatening the main source of revenue for indie publishers. Venatus Media’s co-founder Rob Gay discusses the consequences of ad-blocking
Developer Shigeru Miyamoto has revealed that upcoming Wii U shooter Star Fox Zero will include the option for players to pilot an invincible Arwing.
Ahead of this year’s market report, a prominent UK games industry veteran asked me how we would be presenting the data.
‘UK games stores made a major mistake ditching PC games.’
Just under ten years ago, Boris Johnson said that computer games rot the brain.
Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence
Phuong Nguyen, head of eBay Advertising, discusses how games brands can utilise online insight to find new shopping groups
If you visited MCV Towers at all this summer, there’s a good chance you would have heard the words ‘Rocket’ and ‘League’ echo around the floors.
The Gamescom numbers defied the experience somewhat.
Karl MacGregor, VP of digital content at Worldpay, examines how in-game purchases have moved with the times in order to remain one of the hottest topics in today's industry
Everyone wanted Yooka-Laylee.
Harbottle & Lewis associate Kostyantyn Lobov details the issues facing various areas of the industry as allegations of doping run rampant in the eSports space.
We all know that Minecraft is a big game.
Last week marked the final E3 before virtual reality would be made available to consumers.
VR has unquestionably been the most hotly debated topic in Los Angeles this week.
You can stop YouTubers and Twitch users from streaming your games, but should you?
505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion
The words: ‘E3 just isn’t as relevant as it used to be’ are invariably said by two sets of people. Either those with a vested interest in its decline, or ...
Sitting in the cockpit of a spacecraft, trapped in an underwater cage surrounded by sharks or trapped in a dark house with a silent pursuer.
In part three of Jason Kingsley’s regular column on self-publishing, the Rebellion CEO discusses the workload pressures that come with going alone, and how to structure those important deals