Entries in 'Opinion' (63)
Generation Media account executive Joe Phelan looks at which television channel mixes advertisers are relying upon and whether there are any developments in tried and tested ways of reaching younger ...
The Nintendo Switch has been priced and dated, and though games retail is positive about the machine itself and its first year line-up, the £280 price-point has proved divisive.
IHS: Nintendo's Switch will erase the painful memories of the Wii U, but also faces Its own challenges
Generation Media’s account executive Joe Phelan explains how the advertising market for games has changed since 2015, both online and on TV, with regards to both mobile and console gaming.
ESL UK co-managing director James Dean discusses what lessons we can learn from the past failures of eSports in the UK and why it’s important not to forget them.
YouTube is changing the games media landscape – you need to adjust your marketing strategies accordingly, says uChannel Management’s director Sam Barkaway.
As the battle between this year’s big shooters shifts into its final phase, we can be certain it’ll be one war or another dominating the charts this Christmas - ...
There is nothing in this industry that stimulates as many opinionated hot takes as Nintendo.
ERA’s Kim Bayley discusses the latest results from the retail association’s unique consumer tracking study.
In his latest regular column, former Sony Studio London and indie virtual reality developer Dave Ranyard talks about the imminent launch of PlayStation VR.
Generation Media digital media executive Sam Clutterbuck discusses how ad strategies have evolved alongside the boom in mobile gaming.
Two years ago Facebook began to throttle back the organic reach of brand page posts, compelling marketers to invest in paid ad campaigns in order to reach the audiences they ...
ESL UK’s co-managing director Spike Laurie discusses the new media behavior of the next
generation, and why mainstream media and brands must pay very, very close attention
Generation Media account executive Joe Phelan looks at the decline in games marketing so far this year and finds out in which sectors TV ads are concentrated.
IHS games analyst Steve Bailey asks if we need to be concerned about the sheer extent of hostility that can sometimes face people who work in the games media.
SuperData’s Joost van Dreunen discusses the rapid rise and sheer number of video game events designed to educate the industry on the next big thing.
Former Sony London Studios VR developer Dave Ranyard discusses how virtual reality could see the worlds of film and video games unite.
Caroline Miller, the boss of MCV Award winning PR agency Indigo Pearl, shares her advice on how developers and publishers can get the most out of E3
Generation Media’s digital media executive Sam Clutterbuck looks at what advertisers need to be aware of within the digital games space
By now, we all know the importance of the indie development community to the future health of the videogames industry.
Last week was a triumphant GDC for Sony.
26.5 per cent of gamers are blocking ads, threatening the main source of revenue for indie publishers. Venatus Media’s co-founder Rob Gay discusses the consequences of ad-blocking
Developer Shigeru Miyamoto has revealed that upcoming Wii U shooter Star Fox Zero will include the option for players to pilot an invincible Arwing.
Ahead of this year’s market report, a prominent UK games industry veteran asked me how we would be presenting the data.