Entries in 'Opinion' (72)
505 Games’ SVP of global brand Tim Woodley, a former marketing boss at Activision and Codemasters, shares his experiences with the rapidly changing landscape for video games promotion
The words: ‘E3 just isn’t as relevant as it used to be’ are invariably said by two sets of people. Either those with a vested interest in its decline, or ...
Sitting in the cockpit of a spacecraft, trapped in an underwater cage surrounded by sharks or trapped in a dark house with a silent pursuer.
In part three of Jason Kingsley’s regular column on self-publishing, the Rebellion CEO discusses the workload pressures that come with going alone, and how to structure those important deals
In March, we combined digital sales with physical to put together an alternative UK chart, and the reaction was incredible.
In the second of a four-part series of articles, Rebellion CEO shares his insight about where you should invest your time and effort
In the first of a series of pieces, Rebellion CEO and creative director Jason Kingsley discusses the Sniper Elite studio’s journey into self-publishing
If you’ve been reading MCV recently, you’ll know there’s a general nervousness over the weakness of the current release slate for PS4, Xbox One and Wii U.
With the explosion of the indie scene, and the volume of games it continues to produce, it has become harder than ever to garner the attentions of the press.
In an age where any developer can be a games publisher, Sold Out boss Garry Williams discusses why studios are increasingly teaming up with sales and marketing specialists.
Is it really any surprise gamers are becoming more reluctant to pre-order?
Joost van Dreunen, CEO of research firm SuperData, tells us why the PC gaming market is booming, and how it is leading the way for the games industry
Arty Rajendra, partner at Rouse Legal, discusses the legalities around key stripping and the impact it is having on the games business
Jean-Charles Lacoste, MD of sports monetisation experts InPlayer, discusses what eSports businesses can do to generate better income
Bitpay’s European marketing manager Wouter Vonk recently worked with Jagex to help them integrate bitcoin into Runescape. Here, he discusses the payment method’s future in games
Any investment in eSports is often viewed as a risk.
This morning's announcement that UK retailer GAME Digital were to acquire events organiser Multiplay for £20m came as a shock for more than a few reasons.
Why are UK gamers so averse to spending money this year?
It’s probable that most of you have made your mind up about Peter Molyneux.
IHS analyst and director of the firm’s games department Piers Harding Rolls shares his view on Microsoft’s newly unveiled video games plans for Windows 10
Chris Boyd, malware intelligence analyst at Malwarebytes, reveals the latest tactics being adopted by cyber criminals in their attempts to steal from gamers
A new Government-funded organisation has been set-up to help developers stamp out bugs and online issues in their games. Tony Dyhouse, director of the Trustworthy Software Initiative, explains
Writing MCV opinion pieces can, at times, feel like smashing my head against the proverbial brick wall.
The brave new online, socially-connected world of video games is not quite proving as revolutionary as we had hoped.