Entries in 'Opinion' (52)

Opinion: Getting the mix just right - the main developments in the games TV channel mix

Opinion: Getting the mix just right - the main developments in the games TV channel mix

Generation Media account executive Joe Phelan looks at which television channel mixes advertisers are relying upon and whether there are any developments in tried and tested ways of reaching younger ...

on Feb 1st 2017 at 11:30AM in News
Switch

UK retail optimistic about Switch, but divided on its price

The Nintendo Switch has been priced and dated, and though games retail is positive about the machine itself and its first year line-up, the £280 price-point has proved divisive. 

Katharine  Byrne
by Katharine Byrne
on Jan 27th 2017 at 10:55AM in News
IHS: Nintendo's Switch will erase the painful memories of the Wii U, but also faces Its own challenges

IHS: Nintendo's Switch will erase the painful memories of the Wii U, but also faces Its own challenges

Following this morning's Nintendo Switch event, Piers Harding-Rolls, the head of games research at IHS, shares his view on the new machine  
on Jan 13th 2017 at 8:19AM in News
Opinion - 2016: A new gaming advertising landscape

Opinion - 2016: A new gaming advertising landscape

Generation Media’s account executive Joe Phelan explains how the advertising market for games has changed since 2015, both online and on TV, with regards to both mobile and console gaming.

on Dec 13th 2016 at 10:45AM in News

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Opinion: UK eSports is booming but mustn't forget its grassroots

Opinion: UK eSports is booming but mustn't forget its grassroots

ESL UK co-managing director James Dean discusses what lessons we can learn from the past failures of eSports in the UK and why it’s important not to forget them.

on Nov 4th 2016 at 10:15AM in News
Opinion: How YouTube personalities can push your product

Opinion: How YouTube personalities can push your product

YouTube is changing the games media landscape – you need to adjust your marketing strategies accordingly, says uChannel Management’s director Sam Barkaway.

on Nov 4th 2016 at 9:41AM in News
Opinion: A bigger pie, not just a bigger share

Opinion: A bigger pie, not just a bigger share

As the battle between this year’s big shooters shifts into its final phase, we can be certain it’ll be one war or another dominating the charts this Christmas - ...

Seth Barton
by Seth Barton
on Nov 3rd 2016 at 10:26AM in News
Nintendo Switch: The Known Knowns, Known Unknowns and Unknown Unknowns

Nintendo Switch: The Known Knowns, Known Unknowns and Unknown Unknowns

There is nothing in this industry that stimulates as many opinionated hot takes as Nintendo.

Ben Parfitt
by Ben Parfitt
on Oct 21st 2016 at 10:58AM in News

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OPINION: The games industry's biggest secret: 
77 per cent of gamers still prefer discs

OPINION: The games industry's biggest secret: 77 per cent of gamers still prefer discs

ERA’s Kim Bayley discusses the latest results from the retail association’s unique consumer tracking study.

on Oct 17th 2016 at 12:11PM in News
OPINION: Why PlayStation VR is virtual reality's first real test

OPINION: Why PlayStation VR is virtual reality's first real test

In his latest regular column, former Sony Studio London and indie virtual reality developer Dave Ranyard talks about the imminent launch of PlayStation VR.

on Oct 6th 2016 at 10:13AM in News
OPINION: How are advertisers making the most of the mobile gaming revolution?

OPINION: How are advertisers making the most of the mobile gaming revolution?

Generation Media digital media executive Sam Clutterbuck discusses how ad strategies have evolved alongside the boom in mobile gaming.

on Sep 30th 2016 at 11:40AM in News
Grabr boss Tony Pearce discusses the challenges facing brands in the social media space today

Grabr boss Tony Pearce discusses the challenges facing brands in the social media space today

Two years ago Facebook began to throttle back the organic reach of brand page posts, compelling marketers to invest in paid ad campaigns in order to reach the audiences they ...

on Sep 23rd 2016 at 10:58AM in News

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Opinion: Mainstream brands are at risk of being left behind by the digital generation

Opinion: Mainstream brands are at risk of being left behind by the digital generation

ESL UK’s co-managing director Spike Laurie discusses the new media behavior of the next
generation, and why mainstream media and brands must pay very, very close attention

on Aug 12th 2016 at 9:52AM in News
OPINION: Why is games TV advertising 
down year-on-year?

OPINION: Why is games TV advertising down year-on-year?

Generation Media account executive Joe Phelan looks at the decline in games marketing so far this year and finds out in which sectors TV ads are concentrated.

on Jul 25th 2016 at 11:15AM in News
Opinion: Emotional labour in the games media (and beyond)

Opinion: Emotional labour in the games media (and beyond)

IHS games analyst Steve Bailey asks if we need to be concerned about the sheer extent of hostility that can sometimes face people who work in the games media.

on Jun 20th 2016 at 1:36PM in News
Opinion: The changing landscape of games industry conferences

Opinion: The changing landscape of games industry conferences

SuperData’s Joost van Dreunen discusses the rapid rise and sheer number of video game events designed to educate the industry on the next big thing.

on Jun 16th 2016 at 10:08AM in News

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Opinion: When video games date the movies

Opinion: When video games date the movies

Former Sony London Studios VR developer Dave Ranyard discusses how virtual reality could see the worlds of film and video games unite.

on Jun 10th 2016 at 12:08PM in News
Opinion: A PR's guide to E3

Opinion: A PR's guide to E3

Caroline Miller, the boss of MCV Award winning PR agency Indigo Pearl, shares her advice on how developers and publishers can get the most out of E3

on Jun 9th 2016 at 11:40AM in News
Analysis: How advertisers can make the most of the digital games revolution

Analysis: How advertisers can make the most of the digital games revolution

Generation Media’s digital media executive Sam Clutterbuck looks at what advertisers need to be aware of within the digital games space

on May 10th 2016 at 3:31PM in News
Opinion: Square Enix Collective's Phil Elliott on pitching to publishers and investors

Opinion: Square Enix Collective's Phil Elliott on pitching to publishers and investors

By now, we all know the importance of the indie development community to the future health of the videogames industry.

by Phil Elliott
on May 10th 2016 at 10:44AM in News
Analysis: The impact of ad-blocking on the games industry

Analysis: The impact of ad-blocking on the games industry

26.5 per cent of gamers are blocking ads, threatening the main source of revenue for indie publishers. Venatus Media’s co-founder Rob Gay discusses the consequences of ad-blocking

on Mar 17th 2016 at 12:40PM in News
So which VR headset am I going to buy?

So which VR headset am I going to buy?

Following the confirmation of PlayStation VR’s launch details last night, we now have a pretty clear picture of what virtual reality has to offer punters this year. Which means for ...

Ben Parfitt
by Ben Parfitt
on Mar 16th 2016 at 10:14AM in News
Opinion: Pay no attention to the 'battle' between physical and digital games market

Opinion: Pay no attention to the 'battle' between physical and digital games market

Ahead of this year’s market report, a prominent UK games industry veteran asked me how we would be presenting the data.

Christopher Dring
by Christopher Dring
on Feb 11th 2016 at 10:50AM in News