Entries in 'partnership' (6)
Skylanders has been such a huge success it has made Activision the biggest seller of RFID tech in the world – but Nintendo refused a proposed partnership with the brand.
Mario will be adorning McDonalds’ Happy Meal boxes in the UK later this month.
Video broadcasting platform Twitch has struck a new partnership with Mojang to make it easier to stream Minecraft videos.
Sony has at the 2013 Brazil Game Show announced a partnership between the Gran Turismo brand and the Ayrton Senna Institute.
Video games publisher EA has added two new official football club partnerships to its books – Liverpool and Barcelona.
Manchester City has announced that it has renewed its deal with EA Sports to see the publisher remain in place as its official gaming partner.