Entries in 'partnership' (10)
Blizzard has signed a partnership with book publisher Random House to produce new novels for its World of Warcraft and Starcraft franchises.
Gamer Network, the firm behind Eurogamer, Rock Paper Shotgun and EGX, has added two sizable new brands to its portfolio.
UK eSports firm Gfinity and digital games retailer Green Man Gaming have penned a deal surrounding the former’s upcoming pro-gaming tournament.
EA and the Premier League have extended their partnership until the end of the 2018/2019 season.
Skylanders has been such a huge success it has made Activision the biggest seller of RFID tech in the world – but Nintendo refused a proposed partnership with the brand.
Mario will be adorning McDonalds’ Happy Meal boxes in the UK later this month.
Video broadcasting platform Twitch has struck a new partnership with Mojang to make it easier to stream Minecraft videos.
Sony has at the 2013 Brazil Game Show announced a partnership between the Gran Turismo brand and the Ayrton Senna Institute.
Video games publisher EA has added two new official football club partnerships to its books – Liverpool and Barcelona.
Manchester City has announced that it has renewed its deal with EA Sports to see the publisher remain in place as its official gaming partner.