Entries in 'pikachu' (3)

OPINION: Pokémon Go is no Nintendo game, but it proves its smartphone strategy right

OPINION: Pokémon Go is no Nintendo game, but it proves its smartphone strategy right

It’s actually a little unfair to discuss Pokémon in relation to Nintendo’s fortunes.

Christopher Dring
by Christopher Dring
on Jul 21st 2016 at 12:00PM in News
Soon you'll be able to stuff a Pikachu at Build-A-Bear stores

Soon you'll be able to stuff a Pikachu at Build-A-Bear stores

The Pokemon Company has announced that its mascot Pikachu will be added to the licensed collection of toys available at Build-A-bear Workshop.

Ben Parfitt
by Ben Parfitt
on Oct 21st 2015 at 12:25PM in News
Pikachu is Japan's World Cup mascot

Pikachu is Japan's World Cup mascot

The Pokemon Company has secured am amazing branding coup by placing Pikachu as Japan's official World Cup 2014 mascot.

Ben Parfitt
by Ben Parfitt
on Mar 17th 2014 at 10:13AM in News