Entries in 'Publishers' (116)
EA COO Peter Moore has issued a stark warning to his rival publishers – you’ll die off if you’re not ready for the digital transition.
We reveal what TV viewers liked most about some of this season’s biggest games advertisements, including those for Skyrim, FIFA 12 and Modern Warfare 3.
We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year.
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year.
MCV sits down with U-Trax president Richard van der Giessen about the state of the localisation and quality assurance sector.
Babel Media’s VP of sales and marketing Keith Russell tells MCV about the state of the QA sector and a potential move to Montreal.
Col Kennedy, former head of Disney Interactive's EMEA product marketing team, has recently come on board as the marketing director for THQ Asia-Pacific.
Shares across the US and Europe were in free-fall yesterday amid warnings that the global economy had entered a danger zone.
This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution.
Forget Battlefield and CoD – the first real video game battle of the year takes place over the next week between GAME and Eurogamer. MCV has all the essential info.
Buried in a press release from Mattel is mention of a series of products coming out based on Halfbrick Studios' successful Fruit Ninja franchise.
EA have an entirely new team running the Asia-Pacific region from its Sydney office, which is headed up by former EA UK sales director Mark Bradley.
Mindscape Asia-Pacific (MAP) has issued a statement saying that it is unaffected by its former parent's decision to pull out of videogames.
We look at the latest TV advertising activity for games from March to July 17th, plus a look at the Top Ten games advertisers of 2011 so far.
We look at the overall advertising activity for video games on TV this year up to July 10th, and examine how publishers are targeting different TV audiences.
More than half of the money made from the top 300 iPhone games is channelled to just ten publishers, new data suggests.
THQ Asia Pacific is looking to hire a Senior Accountant to work out of its Melbourne office.
The Legend of Zelda: Ocarina of Time 3D released on 30 June in Australia, and Nintendo recently spoke to MCV to talk about the marketing strategy behind this landmark 3DS ...
Ubisoft is the latest publisher rumoured to be introducing an online pass that charges pre-owned buyers extra for in-game content.
Ubisoft Australia have appointed Nehad Kenanie as their new PR and promotions executive.
Yves Guillemot, CEO, Ubisoft:
“This new controller really revolutionises the traditional pad.
“In Assassin’s Creed, you can just imagine what the multiplayer will look like and Ghost Recon Online will ...
Ian Shepherd, the CEO of leading UK games retailer GAME, has said that the attitude of publishers toward pre-owned has changed.
Some of the biggest names in games have thrown their weight behind the GAMEfest consumer show.
At least eight big games publishers will exhibit at MCM Expo next month.
Several big name game publishers will be showcasing their products at the Kapow Comic Con in London this month.