Entries in 'Publishers' (108)
This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution.
Forget Battlefield and CoD – the first real video game battle of the year takes place over the next week between GAME and Eurogamer. MCV has all the essential info.
Buried in a press release from Mattel is mention of a series of products coming out based on Halfbrick Studios' successful Fruit Ninja franchise.
EA have an entirely new team running the Asia-Pacific region from its Sydney office, which is headed up by former EA UK sales director Mark Bradley.
Mindscape Asia-Pacific (MAP) has issued a statement saying that it is unaffected by its former parent's decision to pull out of videogames.
We look at the latest TV advertising activity for games from March to July 17th, plus a look at the Top Ten games advertisers of 2011 so far.
We look at the overall advertising activity for video games on TV this year up to July 10th, and examine how publishers are targeting different TV audiences.
More than half of the money made from the top 300 iPhone games is channelled to just ten publishers, new data suggests.
THQ Asia Pacific is looking to hire a Senior Accountant to work out of its Melbourne office.
The Legend of Zelda: Ocarina of Time 3D released on 30 June in Australia, and Nintendo recently spoke to MCV to talk about the marketing strategy behind this landmark 3DS ...
Ubisoft is the latest publisher rumoured to be introducing an online pass that charges pre-owned buyers extra for in-game content.
Ubisoft Australia have appointed Nehad Kenanie as their new PR and promotions executive.
Yves Guillemot, CEO, Ubisoft:
“This new controller really revolutionises the traditional pad.
“In Assassin’s Creed, you can just imagine what the multiplayer will look like and Ghost Recon Online will ...
Ian Shepherd, the CEO of leading UK games retailer GAME, has said that the attitude of publishers toward pre-owned has changed.
Some of the biggest names in games have thrown their weight behind the GAMEfest consumer show.
At least eight big games publishers will exhibit at MCM Expo next month.
Several big name game publishers will be showcasing their products at the Kapow Comic Con in London this month.
The video games industry of tomorrow is likely to be bossed by a very different leading pack as traditional publishers refuse to accept the changing face of the market.
Reviews aggregation site Metacritic has named Take-Two as the most critically successful publisher of 2010.
Electronic Arts has been named the leading games publisher for the second year in a row.
After a year spent adding new ways to monetise game trade-ins, publishers have learned to accept second-hand sales.
PC specialist Excalibur has hit out at leading publishers over their lack of support for retail in the digital marketplace.
French publisher Focus Home Interactive has declared it ‘impossible’ for smaller publishers to sell PC titles at UK retail.
Publishers and retailers must get together and figure out a way of working together to tackle the dual problem of pre-owned and digital retail, Codemasters CEO Rod Cousens has stated.
Andrew Thompson, the head of games at supermarket Asda, has told MCV that increasing competition in the games sector forced it to adopt a pre-owned games strategy.